All Marketing articles – Page 77
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ArticleChiquita Germany makes splash with new campaign
The marketer has laid out its towel early, as it encourages consumers in the country to save a spot for bananas
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ArticlePure Harvest secures investment to fund expansion
Agribusiness raises US$180.5m from global investors to invest in R&D and open new Asian markets
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ArticleHoogstraten promotes top quality during tough times
Given challenging weather conditions, rising costs and a drop in berry consumption, good marketing is essential at this time, says Jan Engelen, marketing manager at Belgian cooperative Hoogstraten, whose messaging focuses on quality, flavour and sustainability
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PodcastsFruitbox 82 · Rob Harrison, Berry Gardens
Berry Gardens commercial director speaks about the recent Driscoll’s news and the future of the berry business
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ArticleRockit collaborates with the Minions
Tie-up with Universal Pictures matches miniature apple brand with popular movie characters
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ArticleHeroic team-up for Jazz apples
Jazz partners with Warner Bros for new campaign ahead of DC League of Super-Pets movie
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ArticleFestival showcases mangoes from Pakistan in Dubai
Pakistani mangoes are aiming to “connect hearts”, the “mangolicious way”, during a two-day promotional event in the UAE on 1-2 July
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ArticleFrieda’s promotes Angelcot season
Apricot variety’s short and sweet campaign “promises to delight consumers” in the US
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ArticleLettuce growers adapt with Coles
New two-packs of iceberg lettuce to help South-East Queensland growers utilise weather-affected crops
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ArticleGrowers embrace live-streaming in China
As e-commerce live-streaming trend grows choosing the right channel is becoming increasingly important
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PodcastsFruitbox 81 · Johnathan Sutton, Westfalia
Westfalia’s group safety and environment executive talks about driving the company’s sustainability strategy
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ArticleWestfalia excited by Tanzanian avocado entry to India
The multinational avocado supplier has moved swiftly to establish the position of Tanzanian fruit in India
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ArticleEco Farms celebrates 50 years of avocados
Oppy applauds its partner’s half-century milestone and says its “an honour to be a small part of their history”
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ArticleDel Monte launches Mini Honeyglow pineapple
Original Honeyglow pineapple is now available in a miniature size for North American consumers seeking smaller servings
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ArticleVandenberg optimistic for summer citrus season
The US importer is highlighting its home-compostable netting and support for Save The Children’s reading campaign, as it gets set for a busy summer citrus season
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VideoGlobal Avocado Congress 2022 registrations now open
Join us online on 7 July 2022 for a lively combination of talks, interviews and panel discussions all about the avocado business
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ArticleUK border inflexibility hits produce imports
Fruit and veg imports face damaging and unnecessary delays due to rigid approach of UK border officials, produce industry reports
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ArticleQuality and taste of SA Sultanas highlighted in new campaign
The new promotion will build on last year’s European marketing campaign
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In picturesIn pictures: Festival of Fresh 2022
Highlights from Fresh Produce Journal’s Festival of Fresh, which took place in Kent on 8 June 2022
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ArticlePositive 2022/23 season expected for prunes
José Tomás Quezada of Pacific Nut Company Chiles says the industry looks healthy with a “good supply-demand relationship”