All Marketing articles – Page 75
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ArticleSpread raises US$30m in funding
Japanese vertical farm start-up completes Series A round of funding to accelerate its business development
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ArticleFresh produce leads the way in Spain
Fresh fruit and vegetables took the biggest share of the country’s household consumption in 2021
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ArticleAsiafruit July/August out now
Asiafruit’s China Edition tracks market recovery following lockdowns while Haygrove Asia MD Michael Oates discusses the opportunity for high-value horticulture
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ArticleZespri commences global supply expansion vote
New Zealand growers will decide on whether to increase production of Zespri varieties outside of New Zealand
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ArticleVOG presents organic apple range at BioFach
This week’s organic BioFach trade fair gives Italian apple consortium VOG a chance to highlight its range of organic apples and other sustainability initiatives
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ArticleMFC introduces Dandy Mandy
Mildura Fruit Company has big plans for new seedless mandarin variety hitting international and domestic markets this season
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ArticleFNSEA promotes farming at women’s Tour de France
France’s main farming union, the FNSEA, is supporting the first women’s Tour de France to raise awareness of agricultural professions
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ArticleTotam Seeds catches eye with new tomato varieties
At this year’s Global Tomato Congress, Totam Seeds presented new cherry tomato and mini-plum varieties, as the diversification trend continues in the segment
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ArticleCorpoHass wins government business award
Trade association recognised for its efforts to promote Colombian Hass avocados in the global market
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VideoMore room for growth in French market for avocados
Key players from France’s avocado trade explain how the country can continue to lead the way in terms of sales per capita
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ArticleWestfalia expects strong summer avo supply to US
Group guarantees retailers a full supply of the “highest quality fruit possible” to meet shopper demand around National Avocado Day
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ArticleOppy offers Oceanside Pole tomatoes
Fresh produce group is Increasing its roma tomato case-count by half a million from last season
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ArticleGI certification for “non-stinky” durian
Thai intellectual property office grants geographical indication to Pak Chong-Khao Yai durian
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ArticlePink Lady launches ‘Sensploration’ campaign
Brand’s new promotional drive draws upon the science of snacking and how to maximise enjoyment of food
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ArticleChilean cherry campaign wins top marketing award
IPA Effectiveness Awards honour the most effective campaigns in the global advertising industry
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ArticleNew company Sipo London UK to promote best of Italy
Italian group’s Made in Italy subsidiary will supply a range of fresh produce, wine, oil, rice, and potentially coffee too
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ArticleDriscoll’s to acquire Haygrove Africa
Purchase of sub-Saharan African blueberry supplier underlines importance of achieving year-round availability of blueberries
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ArticleFlorette partners with horticulture expert
Brand ambassador partnership with gardening influencer and TV presenter Michael Perry is aimed at highlighting Florette’s farmer-owned status and sustainable credentials
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ArticleFresh refunds drive online sales in Korea
E-commerce platforms adapting their fresh produce refund policies to attract and retain online shoppers
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ArticleTaste of New Zealand gift box launches
Gift box created with Joy Wing Mau features fruit from eight different New Zealand brands and will be sold via wholesale markets and online channels