All Marketing articles – Page 80
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NewsPVM to manage Celina cv pear in North America
Proprietary Variety Management is granted the license to manage the pear in the US, which is marketed as QTee in other global growing regions
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NewsAsia Fruit Awards: winners announced
Rockit Global, United Produce Company, WinCommerce, and Tatsuo Horiuchi of Farmind Corporation are the winners of the Asia Fruit Awards 2023
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NewsWAO triples retail presence
The World Avocado Organization now has partnerships with 30 supermarkets in 12 countries to promote avocado consumption
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NewsRockit launches Back to School campaign in Middle East
Ready. Set. Rocket. Back to School will build on last year’s marketing campaign
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NewsConsumer research helps drive sales
Global shopper research is helping Growers United understand the consumer decision-making process
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AdvertorialApo Conerpo project In&Out exceeds target
Three-year campaign goes beyond expectations despite pandemic, achieving 8,000 promotional days and over 100 million consumer contacts
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NewsVog kicks off new season with Royal Gala and SweeTango
Consortium reports excellent quality and active markets as 2023 campaign gets under way
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NewsSunkist primed for California citrus season
Group says it is utilising exclusive consumer insights and innovative strategies to drive the category
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NewsAFM partners with College Football Playoff
AFM introduces ‘Guacgating’ as a new twist on the traditional Homegate to drive sales
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NewsIPD presents new opportunities at Fruit Attraction
Avocados, berries and herbs from a range of countries are among the products that will be on show in Madrid next month
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NewsPapaya Week provides promotional push
Papaya grower Skybury Farms and JetBest Group launch Papaya Week to increase awareness of tropical fruit
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NewsAsia Fruit Logistica ready to reunite global trade
More than 700 exhibitors from 42 countries and regions set to showcase their offerings at Asia’s premier fresh produce trade show
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NewsAsiafruit July/August out now
Asia Fruit Logistica edition provides a comprehensive preview to Asia’s premier fresh produce trade show, plus special features on China and apples and pears
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NewsMenopause focus for new Pink Lady campaign
Brand highlights benefits of apples in dealing with sensory changes
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NewsAsian opportunities for Rijk Zwaan
With Asia Fruit Logistica taking place next month in Hong Kong, Fruitnet speaks to Jan Doldersum about Rijk Zwaan’s priorities when it comes to the Asian market
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NewsFresh Del Monte alert to change
Mohammed Abbas, Fresh Del Monte’s chief operating officer, says the company is always on the hunt for new and better products, as well as technologies to boost growers’ resilience to extreme conditions
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NewsSun World to launch first global branded grape campaign
Autumncrisp campaign looks to raise retail and consumer awareness and stimulate demand for the branded grapes
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NewsMackay Farming Group up for sale
Leading banana grower lists nine farms in Far North Queensland for sale while Mackay’s Marketing business will be retained
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NewsChile promotes lemon offer to Japanese market
Citrus Committee organises workshop and retail tour to help importers and distributors identify new growth opportunities
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NewsBlueberry sector touts fruit’s brain benefits
Fruit’s cognitive benefits are down to their antioxidant and phytochemical properties, which combat inflammation and potentially improve blood flow