All Marketing articles – Page 79
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NewsJoya apples increase visibility in Ireland
With Joya apple volumes up this season, Joya Europe sees potential for growth on the Irish market and raising brand awareness is the immediate priority
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NewsBelgium’s UK export mission
Rather than prompting Belgium to focus its efforts on other markets, Brexit has seen the country actively target export growth in Britain. Fred Searle crosses the Channel to find out how and why
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NewsDel Monte makes Israel kiwifruit move
Group completes the first sale of its Greece-grown kiwifruit in Israel as it aims to reinforce brand awareness in the country
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NewsDole launches ‘sweetest pineapple ever’
Costa Rica-grown Dole Golden Selection Pineapples said to have ’a deeper golden colour, more aromatic fragrance and sweeter and juicier tropical flavour’
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NewsThai fruit goes on show
Government department partners with retailers to promote domestic sales as Thai fruit production rises
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NewsIFG debuts Family of Flavors retail tool
Grouping of table grapes by flavours aims to simplify varietal range for retailers and consumers
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NewsWorld Avocado Congress draws to a close
Global industry urged to “take back the narrative” on sustainability
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NewsRijk Zwaan campaign reaches 762,000 Brits
Dutch seed breeder celebrates success of UK social media campaign that promotes cooking veg on a budget
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NewsSanLucar teams up with Kitchen Stories in Germany
A new promotional campaign for SanLucar tomatoes is launching in German supermarkets, promising “Our recipe for good taste”
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NewsSponsor strategy brings growers and consumers closer, says Pink Lady
Pink Lady Europe believes its Adopt A Tree campaign is helping to create links between growers and consumers based on trust and proximity
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NewsSpeakers announced for Fresh Produce India
Industry experts will share key strategies for success in the Indian market at the online event, which takes place on 3-5 May 2023
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NewsChiquita unveils It’s Chiquita O’Clock campaign
Promotions features a series of scannable stickers to encourage banana consumption will all meals of the day
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NewsRetail focus for California grape promotions
California Table Grape Commission unveils export marketing plans for 2023
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NewsBirds Eye launches pea-ple’s Cafe
The one-day-only pea-centric pop-up restaurant in London will showcase the versatility of the brand’s petits pois
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NewsMOYA deadline draws closer
Just one month left to enter Australasia’s premier fresh produce marketing award
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NewsUganda’s jackfruit journey
Fred Searle visits Zahra Food Industries in Uganda as the up-and-coming jackfruit supplier begins to unlock the financial potential of the country’s ‘ancestral’ trees
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NewsDole Ireland backs Dundalk FC academy teams
Dole ireland has extended its longstanding support for the Irish football club, a partnership that stretches back seven decades
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NewsRockit partners with charity for Ramadan
Collaboration with Emirates Red Crescent will see funds donated for every Ramadan-inspired Rockit giftbox sold
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NewsSouth African stonefruit campaign is in full swing
Suppliers have been carrying out a wide range of activity in recent months across a number of UK retailers
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NewsWestfalia Fruit India launches 2023 campaign
Avocado marketer kicks off new season with shipments from Tanzania and Peru as it prepares for first commercial harvest of Indian-grown Hass