All Marketing articles – Page 81
-
ArticleSpiderman and Hulk star for Jingold kiwifruit
Marvel characters including Iron Man, Thor and Spiderman are fronting European promotions of smaller sized Jingold kiwifruit for kids following a licensing agreement with Disney
-
ArticleDelcado enhances taste for new season
Australian avocado brand engages chef Mark Best to provide consumers with new eating tips
-
ArticleSunrays brand reinforces sustainability credentials
All of the brand’s grape suppliers are in the process of achieving Sustainably Grown certification
-
ArticleBayer focuses on food security and climate change
Fields of Opportunity event puts a spotlight on the company’s solutions to increase sustainable food production
-
ArticleAustralian avocados a smash hit in Asia
Advertising campaign promoting Australian avocados in Asia-Pacific captures attention, particularly in Singapore and Malaysia
-
ArticleSambóa all set to shake up apple segment
As the first commercial volumes hit the market, the architect of the Sambóa project, Marco Rivoira, explains why he has high hopes for the new brand
-
ArticleLearn from the best at Global Berry Congress 2022
Hear from the industry’s leading players in Rotterdam on 15 November, and learn how the berry category will change in a post-pandemic world
-
ArticleSweet Palermo takes off in China
Dole and Rijk Zwaan work together to develop the market for colourful peppers
-
ArticleBig C welcomes tourists with Thai fruit
Retailer launches new campaign to welcome back tourists by promoting Thai products including fruit
-
ArticleDates announced for 3rd Global Citrus Congress
World Citrus Organisation and Fruitnet Media International to host 3rd edition of the Global Citrus Congress on 30 November
-
ArticleSouth Africa highlights raisin health benefits
Raisins SA is looking to spread the word about the fruit’s health benefits through a promotional campaign in the UK
-
ArticleIPA award is the cherry on the cake for Asoex
Cherries from Chile is the first Chilean brand to win a coveted international award in London
-
ArticleDole celebrates its growers through video series
Fresh produce group spotlights some of the independent vegetable growers it works with in the US and globally
-
ArticleMakro hosts Taste of Australia campaign
Thai supermarket chain collaborates with Austrade to promote Australian produce
-
ArticleKanzi has can-do attitude despite dip in consumer confidence
Brand marketer expects demand for licensed apple variety to remain high amid “challenging” market conditions
-
ArticleShoppers turn to wonky veg as food prices rise
Consumers are buying more imperfect fruit and veg to cut costs as food inflation reaches record high
-
ArticleUK plastic tax registrations rise
UK Plastic Packaging Tax (PPT) registrations rise as fresh deadline looms, packaging data services provider reports
-
-
ArticleMangoes on the move in the US
National Mango Board celebrates mangoes breaking the top ten in the country’s whole fruit volume velocity
-
ArticleRijk Zwaan faces challenges head on
The Dutch group remains adaptable when facing up to key issues, with its breeding programmes focusing on disease resistance and cost-effectiveness