All Marketing articles – Page 84
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NewsRockit signs Lulu deal in Middle East
Apple brand signs year-long MOU with hypermarket group to help grow the Middle Eastern market
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NewsBiedronka celebrates Colombia’s finest fare
Poland’s biggest supermarket is showcasing a range of Colombian foods as part of its Acción Colombia initiative
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NewsSun World acquires Kankun mango variety
The Diazteca variety is currently in limited production in Mexico, with trees available under license from Sun World beginning in 2024
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NewsBelinda Van Schaik wins MOYA 2023
Hort Innovation marketing manager presented with Australasia’s premier fresh produce marketing award
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NewsYazBerries bids to put Turkish blueberries on the map
Blueberries are a relatively new crop in Turkey, and the young company is committed to establishing a reputation for its fruit in global markets
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NewsMOYA 2023 preview
Finalists for Australasia’s premier fresh produce marketing award to showcase their campaigns at Hort Connections
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NewsProminent utilises neuromarketing
Tomato specialist has established a partnership with Unravel Research to get a complete picture of what drives consumers
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NewsEnvy popularity soars in US
CMI Orchards reports Envy accounts for nearly a quarter of branded apple sales volume in the US
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NewsConsumer support for Fairtrade “remains strong”
New research suggests that shoppers are staying loyal to Fairtrade products despite the the cost of living crisis
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NewsSuperplum rolls out new fresh lychee packs
Indian start-up unveils new pre-packed lychee to help reduce post-harvest waste
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NewsIs it time for a fresh look at bananas?
Better consumer engagement is the key to shaking up the banana category and increasing sales, says Fyffes’ Juan David Alarcón
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NewsCitrus season kicks off in Western Australia
Locally grown citrus fruit to receive special promotion across the state’s supermarkets
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NewsFreshfel champions the true face of fresh produce
Association’s Annual Event in Brussels focused on building a fresh image for fruit and vegetables
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News‘The Batch Lady’ gets behind Veg Power
Family cooking expert joins Simply Veg campaign to help families get more fresh produce into their kids
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NewsAsia Fruit Logistica visits Vietnam
Asia’s leading fresh produce trade show hosts export seminar in Ho Chi Minh City and meets key players in the market ahead of 2023 edition this September in Hong Kong
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NewsPink Lady rolls out prize promotions
Shoppers at Morrisons stores can win monthly prizes when they pick up a pack of Pink Lady apples
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NewsRedPop gets a ticket to ride
The new apple variety is riding high in the UK with adverts on London’s double decker buses this spring
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NewsFrutura announces major consolidation in avocados
Frutura-branded Hass avocados will be on sale in North America from the third quarter of this year
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NewsMcCain launches interactive audio ads
Frozen potato specialist announces tie up with Say It Now to boost its marketing reach
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NewsBack British apple month, BAPL asks retailers
The grower body wants more supermarket investment in selling and promoting British apples in stores this season