All Marketing articles – Page 85
-
NewsFlorette launches ‘taste of adventure’ tie-up
The UK’s number one salad brand and leading outdoor activities firm Go Ape launch joint on-pack promotion
-
NewsSouth Africans face potential US storm
Accusations of South African arms supplies to Russia angers the US and results in a media storm
-
NewsSpread reaches lettuce milestone
Japanese vertical farm operator sells 100m servings of its Vegetus lettuce offering
-
NewsFreshfel issues warning on marketing standard implications
Fresh produce association urges the European Commission to withdraw or amend specific parts of its draft proposal for pre-cut fruits and vegetables
-
NewsPink Lady sponsors new food photography category
The Pink Lady Moments of Joy category is a new addition for the 2023 edition of the Food Photographer of the Year
-
-
NewsNew theme for ClemenGold
This year’s ClemenGold campaign to be anchored by a new theme: ‘ClemenGold, your language of love’
-
NewsVog unveils new variety folder highlighting flavours of Marlene
Consortium has teamed up with three-Michelin-starred chef Norbert Niederkofler for its new promotional materials
-
AnalysisPositive forecast for global avocado business
The avocado trade will continue to grow in an increasingly competitive market, according to a Rabobank report
-
NewsHealth and sustainability drive Greenyard partnerships
Group joins forces with The Vegetables Chef and We’re Smart World to promote and innovate for healthy and sustainable diets
-
NewsSpain and Portugal team up for new European almond campaign
Three-year campaign will focus on the sustainability and quality of almonds from the Iberian Peninsula
-
NewsWest Pak adds PLU sticker to Avocados from Mexico
The new PLU is available now through summer for bulk fruit and bagged brands that offer Mexican avocados
-
VideoFPI 2023: India’s future in focus
India is one of the world’s most exciting emerging markets for the global fresh produce business. It boasts huge potential, but significant challenges. An expert panel discusses the market’s evolution.
-
VideoFresh Produce India kicks off
Opening session sees Reliance Retail’s Saurabh Raina and WayCool Foods’ Karthik Jayaraman discuss future of fast-developing Indian market
-
AdvertorialIn&Out sees new challenges for EU fruit and veg sector at Macfrut 2023
Apo Conerpo’s EU co-funded campaign comes to the fore at the Rimini event and launches Shake&Go, a new consumer competition to win 100 portable smoothie makers
-
NewsLimoneira launches ‘Catch the Citrus Wave’
Summer-inspired campaign promotes lemons, limes, oranges and mandarins
-
NewsAnecoop looks ahead to positive Bouquet seedless watermelon campaign
Season will be supported by promotions in Spain, France, Czech Republic and Poland
-
NewsAbel & Cole celebrates ‘a life of inconvenience’
Online grocer highlights the harder path to socially conscious food shopping in new disruptive campaign
-
CommentBuilding brands with legacy in mind
Soto Group co-founder and creative director Matthew Crouch discusses the finer points of building long-lasting brands
-
NewsExpectations are sky high for Cosmic Crisp
The apple variety has made its television debut in Italy and the brand will be promoted from the ground up as part of a major new campaign