Marketing – Page 54
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PodcastsFruitbox 45 · Franco Fubini, Natoora
The supplier-retailer's founder explains how provenance and seasonality have the power to generate a premium
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ArticleConference effort continues in Brazil
Promotional efforts in support of the Belgian Conference pear are continuing in Brazil, as well as in Mexico, despite the challenges of the coronavirus
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ArticleUnifrutti Group acquires Oranfrizer
Major international player strengthens its position in the citrus category with addition of leading Sicilian supplier
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ArticleGreener packs for Nature's Pride avos
Group introduces 100 per cent cardboard packaging for its avocados
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ArticleFreshfel pushes EC on marketing
Commission urged to retain €200m budget and double allowance for consumption promotion activities in 2021
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ArticleNufri launches new Envy marketing campaign
The club variety will return to Spanish TV screens as part of its new season promotion
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ArticleMixologists put lemons centre stage
Ailimpo introduces three healthy lemon drinks to boost immune systems in these Covid-19 times
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ArticleRSA stonefruit "improvement expected"
As the 2020/21 UK marketing campaign gets underway, the South African stonefruit industry is anticipating improvements on all fronts
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ArticleApeel adds US$30m in new funding
Apeel’s technology will soon be available to smallholder farmers in emerging markets
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ArticleTenderstem 'driving real growth'
Kantar data shows year-on-year growth in both volume and value for the brassica brand
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ArticleJupiter Group launches online event
Jupiter Online will run from 26-30 October and will involve podcasts, meeting opportunities and a live webinar
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ArticleRecord volume puts Jingold on sound footing
As demand for new kiwifruit varieties grows, the company says it is helping growers overcome some big challenges
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ArticleIndian promise for Jolyred
With European apple production down, prices may limit exports to Asian markets this campaign, but Belgian cooperative BFV remains poised for opportunities in India
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PodcastsFruitbox: How to slow climate change by eating bananas
Mike Port of Port International talks about adding value to a market still very much under pressure from supermarket pricing
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ArticleMelinda makes its market debut in Asia
Italy’s most famous fresh produce brand is selling to the region for the first time, aided by a new export partnership
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ArticleBesana spreads healthy message
Nut butter line makes debut in Sweden, where dried fruit and nut suppliers sees strong demand for healthy products
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ArticleDoor renamed as Growers United
New name fits in with strategy of doing business as a team, group reveals
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PodcastsFruitbox: Why new varieties are an absolute must
Genesis Innovation director David Alba talks exclusively to Fruitnet ahead of next month's Global Citrus Congress
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ArticleAmbrosia launches first consumer marketing campaign
The campaign will feature digital activities and the first TV advert in November
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ArticleYoom recognised for "remarkable taste"
Syngenta's purple tomato lands Three Star Superior Taste Award at the International Taste Institute in Brussels