Zespri launches 2035 strategy with ambition to become the world’s healthiest fruit brand
Strategy supported by three strategic drivers of unleashing brand demand, transforming global supply and creating a product portfolio of the future
Zespri launches 2035 strategy with ambition to become the world’s healthiest fruit brand
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Top Stories from Eurofruit
EU approves access for Taiwanese dragon fruit, lychee and jujube
Animal and Plant Health Inspection Agency says Europe offers strong market potential for Taiwan’s tropical offering
Fruitnet Berry Congress returns to London
Leading global event for the berry business brings a broad array of supply chain partners – including retailers and suppliers – together for two days of talks, networking and study tours
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Conversations
Fruitbox 117 · Hein Deprez, Greenyard
Greenyard’s founder discusses the company’s recent privatisation and explains why he sees an urgent need to redefine healthy eating
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Fruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
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Marketing
Zespri launches 2035 strategy with ambition to become the world’s healthiest fruit brand
Strategy supported by three strategic drivers of unleashing brand demand, transforming global supply and creating a product portfolio of the future
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Fruitnet Events
Is the divide in the tomato market destined to widen?
Faced with new challenges, some foresee the increasing commoditisation of fresh tomatoes, despite continued success for premium varieties
Future of tomatoes in the spotlight in Malaga
Tomato experts gathered in the Spanish city of Malaga this week for Fruitnet Tomato Congress, a two-day event highlighting the big future challenges facing the category, as well as the opportunities and solutions for businesses
Fruitnet Tomato Congress looks to the future of tomatoes
On 11-12 November in Malaga, Spain, essential event focuses on how the fresh tomato business can cope with future challenges like climate change, labour challenges, and evolving consumer demand
Technology
Poly-clip System launches Somi net clipper at Fruit Logistica
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Sofrupak sees rising demand for eco-friendly berry packaging
Comment: EPR is reshaping produce packaging – less may finally be more
Fratelli Orsero launches carnival-themed exotic fruit pack
Rewe opens ‘ultra-fast, error-free’ fresh produce facility
MSU AgBioResearch launches Growing Healthy Together Initiative
Global Coalition of Fresh Produce discusses industry resilience
Orchard tech firm Hectre secures funding for AI-based expansion
Comment: Greenhouse tech is often ‘too costly to scale’
Events
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Sustainability
Dutch companies aim to grow ‘fossil-free’ strawberries
The Greenery and Botany are working on a new production model which they say could cut costs and carbon emissions without compromising quality
Poly-clip System launches Somi net clipper at Fruit Logistica
Freshfel-led project publishes environmental footprint standard
Sofrupak sees rising demand for eco-friendly berry packaging
Extreme weather devastates southern Italy’s citrus and vegetable crops
MSU AgBioResearch launches Growing Healthy Together Initiative
Garcés Fruit publishes 4th Sustainability Report
Last chance to register for 2026 Spain Food Nation Summit
Global Coalition of Fresh Produce discusses industry resilience
Packaging
Poly-clip System launches Somi net clipper at Fruit Logistica
Hattersheim-based packaging technology company has received positive feedback for its sustainable net packaging solutions unveiled at Fruit Logistica
Sofrupak sees rising demand for eco-friendly berry packaging
Comment: EPR is reshaping produce packaging – less may finally be more
Fratelli Orsero launches carnival-themed exotic fruit pack
Sorma presents clipless net packaging at Fruit Logistica
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Fruit Logistica European Statistics Handbook 2026
Events
Macfrut: much more than a trade fair
A year-long journey through the global fresh produce supply chain culminates in Rimini on 6-8 May
Rooted in innovation: Macfrut 2025 unites science and agriculture
The International Potato Symposium and the International Symposium on Biotechnological Tools in Horticulture are among the highlights of Macfrut’s 42nd edition
Perfectly ripened kiwis with Softripe
Frigotech will showcase what is possible for kiwifruit at Fruit Logistica in Berlin
Egypt sends 30 exhibitors to Macfrut
The Italian fresh produce exhibition is set to host a special Egyptian pavilion, organised by Expolink, the Egyptian Exporters Association