Ulisse tomato brings taste of summer to colder months
Flavour of variety launched by Valfrutta Fresco in Bologna is described as “extraordinary… on a level never imagined possible”
Ulisse tomato brings taste of summer to colder months
- Previous
- Next
Top Stories from Eurofruit
Stellar apple picks up silver innovation award
Bred specficially for hot and warming climates, Stellar apple trees won a silver award at the Sival Varietal Innovation Competition for 2026
Fruitnet Berry Congress returns to London
Leading global event for the berry business brings a broad array of supply chain partners – including retailers and suppliers – together for two days of talks, networking and study tours
LATEST EDITION
Find out what’s in the latest edition of Eurofruit Magazine.
Conversations
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant explains how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Fruitbox 115 · Daniel Sauvaitre & Philippe Binard, World Apple & Pear Association
Recorded live at Prognosfruit 2025, the latest episode of Fruitbox brings you instant reaction to this year’s European apple and pear production forecasts
Fruitbox 114 · Wyard Stomp, Driscoll’s of EMEA
Berry brand’s Europe, Middle East and Africa managing director shares his thoughts on how to grow the category
Marketing
Stellar apple picks up silver innovation award
Bred specficially for hot and warming climates, Stellar apple trees won a silver award at the Sival Varietal Innovation Competition for 2026
SUBSCRIBE TO EUROFRUIT
Eurofruit is the leading fruit and vegetable industry marketing magazine for buyers in Europe.
Subscribe and get 10 issues per year. Plus newsletters and full digital access.
Fruitnet Events
Is the divide in the tomato market destined to widen?
Faced with new challenges, some foresee the increasing commoditisation of fresh tomatoes, despite continued success for premium varieties
Future of tomatoes in the spotlight in Malaga
Tomato experts gathered in the Spanish city of Malaga this week for Fruitnet Tomato Congress, a two-day event highlighting the big future challenges facing the category, as well as the opportunities and solutions for businesses
Fruitnet Tomato Congress looks to the future of tomatoes
On 11-12 November in Malaga, Spain, essential event focuses on how the fresh tomato business can cope with future challenges like climate change, labour challenges, and evolving consumer demand
Technology
Drinks, desserts, and decorations: F.lli Orsero launches Duetti
New range features trio of products that encourage shoppers to make more use of flavour-rich exotic fruits and spices
Optimum Sorting achieves revenue growth and machine milestone
AI is changing everything… Are you ready for it?
DS Smith's Romanian tomato partnership replaces plastic packs with cardboard
Startup World at Fruit Logistica 2026: Where the business begins
Greenstone introduces IP risk management platform Argus
Fresh Del Monte Produce addresses banana supply crisis
Zespri’s new portal fast-tracks customer claims
Takovo Berry shows value of regenerative approach
Events
- Previous
- Next
Sustainability
Stellar apple picks up silver innovation award
Bred specficially for hot and warming climates, Stellar apple trees won a silver award at the Sival Varietal Innovation Competition for 2026
Lidl supplies fruit and veg to European handball tournament
US Dietary Guidelines reinforce fruits and vegetables as essential
Dia spends more on fresh produce promotions to help shoppers eat more healthily
Greek stonefruit growers eye spring outlook
AI is changing everything… Are you ready for it?
DS Smith's Romanian tomato partnership replaces plastic packs with cardboard
Vertical farm GrowUp made losses of £3.7mn before administration sale agreed
Startup World at Fruit Logistica 2026: Where the business begins
Packaging
Drinks, desserts, and decorations: F.lli Orsero launches Duetti
New range features trio of products that encourage shoppers to make more use of flavour-rich exotic fruits and spices
DS Smith's Romanian tomato partnership replaces plastic packs with cardboard
Israeli potato exports on the decline
Finalists revealed for Fruit Logistica Innovation Awards 2026
IFPA’s 2025 Impact Report showcases “major wins” for industry
OSY Group partners with Multisteps for Australian expansion
Comment: Why compostable fruit labels are the future of fresh produce packaging
Events
Macfrut: much more than a trade fair
A year-long journey through the global fresh produce supply chain culminates in Rimini on 6-8 May
Rooted in innovation: Macfrut 2025 unites science and agriculture
The International Potato Symposium and the International Symposium on Biotechnological Tools in Horticulture are among the highlights of Macfrut’s 42nd edition
Perfectly ripened kiwis with Softripe
Frigotech will showcase what is possible for kiwifruit at Fruit Logistica in Berlin
Egypt sends 30 exhibitors to Macfrut
The Italian fresh produce exhibition is set to host a special Egyptian pavilion, organised by Expolink, the Egyptian Exporters Association