Mission Produce aims to double sales and triple profit by 2035
California-based avocado supplier outlines ambitious growth plan at New York Investor Day
Mission Produce aims to double sales and triple profit by 2035
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Top Stories from Eurofruit
Provid revises table grape forecast downwards
Latest estimate pegs 2026/27 crop at 78.7mn cartons, with production in northern regions down significantly
Registrations open for Fruitnet Citrus Congress
Book now to secure your early bird discount to Fruitnet’s conference and networking event
LATEST EDITION
Find out what’s in the latest edition of Eurofruit Magazine.
Conversations
Fruitbox 118 · Kurt Ratschiller & Benjamin Laimer, VIP Val Venosta
Chris talks with Kurt and Benjamin about how VIP Val Venosta is looking to breathe new life into the Golden Delicious offering
Fruitbox 117 · Hein Deprez, Greenyard
Greenyard’s founder discusses the company’s recent privatisation and explains why he sees an urgent need to redefine healthy eating
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant explains how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Marketing
Melinda forecasts smaller but high-quality Italian apple harvest
Trentino-based cooperative says it will have fewer apples available in 2026 as European output hits nine-year low
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Fruitnet Events
Fruitnet, Planasa and Fall Creek promote Berry Business Week
Companies call on companies to put March dates in their diaries, after confirming four-day programme in Huelva and Seville
Hear from the experts at Fruitnet Tomato Congress
A sterling speaker line-up has been announced for leading tomato event Fruitnet Tomato Congress, which takes place in Granada, Spain, on 5-6 November
Berry Business Week: New collaboration brings global berry industry together
In March 2027, Fruitnet Berry Congress, Planasa, and Fall Creek will align their international berry business events for first time
Technology
PSG opens berry genetics to wider European grower market
Steve Nelson, owner and CEO at Plant Sciences Genetics, speaks to Fruitnet about the company’s new open-market portfolio in Europe
Source.ag acquires UK AI startup Optimal
Tosca showcases plastic circular pallet in Madrid
USDA awards $16.2mn to upgrade MSU plant science greenhouses
Euro Company targets fresh produce aisle with innovative nut packaging
Sorma launches EVA-700 pre-sizing machine in Madrid
CH Robinson acquires RXO in US$5.8bn mega-deal
Comment: EU’s food safety rules are becoming a trade debate
Modal Group launches rail link between Dunkirk and Lyon
Events
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Sustainability
Source.ag acquires UK AI startup Optimal
Dutch AI firm Source.ag has purchased Optimal, “closing the loop” on autonomous greenhouse control
Nadorcott Spain sets citrus sustainability first
Italy’s ‘fruit and veg generation’ calls for global collaboration
Jingold partners with Angry Birds for kiwifruit marketing push
East-West Seed named on Fortune’s 2026 Change the World list
Dulcis says it is ‘Ready to love it’ in Madrid
FairFruit targets full regenerative agriculture transition by 2035
VentureFruit launches new climate-resilient apple brand, Adore
Driscoll’s faces new class action over pesticide residue allegations
Packaging
Tosca showcases plastic circular pallet in Madrid
The reusable, recyclable, PPRWR-compliant pallet was developed in partnership with Cabka
Euro Company targets fresh produce aisle with innovative nut packaging
Sorma launches EVA-700 pre-sizing machine in Madrid
StePac launches next-generation retail pouches for fresh produce
Macfrut 2027: the future of fresh produce is here
Agraya aligns certification with new EU rules to tackle green-washing
Sinclair targets shopper disposal behaviour as the next step in compostable fruit labelling
Events
Macfrut 2027: the future of fresh produce is here
Next year’s exhibition puts spotlight on Chile, Piedmont, and kiwifruit, with new layout, new partnerships and exclusive preview event
Macfrut 2026: global fruit and vegetable sector meets in Rimini
Trade fair returns to Rimini Expo Centre on 21-23 April 2026, with over 800 international buyers expected to attend
Looking inside every fruit without ever cutting one open
How Orbem’s industrial MRI technology is eliminating guesswork, waste, and labour dependency from fresh produce quality control
Macfrut: much more than a trade fair
A year-long journey through the global fresh produce supply chain culminates in Rimini on 6-8 May