Juice brand Daily Dose, which buys surplus produce from UK farms, has launched its first advertising campaign across out-of-home, digital and in Waitrose stores as it looks to raise UK brand awareness
Cold pressed juice company Daily Dose has launched its first out-of-home advertising campaign as part of a push for greater UK brand awareness.
The company, which buys surplus fruit and veg from UK growers and farms, including Waitrose’s Leckford Estate, has spent a six-figure sum on the campaign, its largest marketing budget to date.
Going live today (5 May), the content will be seen across billboards, online, consumer sampling and influencer partnerships.
Leading with the line ‘You’d be cold pressed to find a better juice’, the campaign will also feature in Waitrose stores at point-of-sale and on key aisle promotional spots, with influencers Mother Pukka and Crip & Dip posting paid content on Meta platforms.
“Launching our first campaign feels huge for us,” said founder George Hughes-Davies, who set up the business using a blender in his own kitchen.
“We’ve always believed that if even more people understood the care, the ingredients and the cold-pressed craft behind Daily Dose, they’d choose us.
”This campaign is all about putting that story, and our bottles in front of as many people as possible. Look out for our bottles at your local Waitrose and bus stop.”
Partner at creative agency And Rising, Adrienne Little, added: “We want the shoppers up and down the country to know who Daily Dose is and why their juice is special.”
A certified B Corp business with an expected turnover of £20 million for this year, Daily Dose manufactures all of its juice in its UK factory in Corby ,using surplus produce from UK farms.
