Group confirms leadership transition in North American division, effective 1 July, following year of shared leadership
Andrea Montagna has taken on sole responsibility for the day-to-day running of Greenyard USA/Seald Sweet, effective 1 July, the group has revealed.
Since joining the group in July 2025, Montagna has shared the role of CEO with Mayda Sotomayor, who has now taken a step back from that executive position.
The pair are understood to have worked closely on a smooth transfer of responsibilities while maintaining momentum across a business that aims to become the leading integrated fresh produce platform in the US, handling procurement, logistics, distribution, and sales to connect growers with buyers.
Sotomayor is expected to continue her involvement with the company as a board member of Greenyard USA/Seald Sweet, and advisor to the business.
The group said the change reflected a desire for continuity and its future ambitions in the US, where it has committed to building on a “strong foundation” established by over many decades.
Since he joined, Montagna has apparently worked with teams throughout the organisation to strengthen customer and grower relationships, advance strategic priorities, and help prepare the business for its next phase of growth.
Hein Deprez, founder and executive chairman of Greenyard, commented: “I have known Mayda for almost 30 years, and throughout that time she has been an exceptional ambassador for our company. Her contribution to the development of Greenyard USA/Seald Sweet has been significant, and I am grateful that she will remain closely connected to the business as a board member and advisor.”
He added: “At the same time, the past year has confirmed that Andrea is the right leader to take the company forward. This transition provides both continuity and a strong platform for future growth.”
‘Instrumental role’
The end of Sotomayor’s tenure as CEO marks the close of an important chapter in international fresh produce trading, as Greenyard USA continues to diversify into categories such as avocados, tropical fruit and other premium products, while also expanding its logistics business.
Widely respected in North America’s fresh produce sector, she has played a major role in shaping Greenyard’s business in the region, helping it to grow through long-standing sourcing and commercial partnerships. “Over the past year, I have had the privilege of working closely with Mayda, our leadership team and colleagues across the organisation,” Montagna said. “What stands out most is the strength of the relationships that have been built with customers, growers and partners over many years.”
He continued: “Those relationships, combined with a talented team and a strong market position, provide an excellent foundation for the future. I look forward to leading the next chapter of Greenyard USA/Seald Sweet together with our teams.” Sotomayor herself said that she felt it was a good time to hand over responsibility.
“After many rewarding years in executive leadership, I feel this is the right moment to pass the baton. I’m looking forward to remaining connected to Greenyard, a company that means so much to me. I am proud of what we have built together with our employees, customers, growers and partners, and I am excited about what lies ahead under Andrea’s leadership.
“I look forward to continuing to support the business as a board member and advisor and contributing to its future success in an industry that represents the future of food.”
