Chiquita goes pink for breast cancer awareness

For the seventh year in a row, Chiquita is giving its Blue Sticker a makeover in honour of National Breast Cancer Awareness Month.

The new Pink Sticker, made to match the Pink Ribbon, an international symbol for breast cancer awareness, will adorn 200m of Chiquita’s bananas worldwide.

The small change, made in partnership with the American Cancer Society (ACS), aims to help inspire women to make a big difference by living a healthy lifestyle and scheduling regular screening with mammograms.

In addition, Miss Chiquita will appear in this year’s Pink Sticker digital content, changing her pose to one where she is performing a self examination.

”This small act of support for the global Pink Ribbon campaign will ultimately raise awareness of prevention and early detection,” Chiquita outlined.

Throughout October and beyond, Chiquita is encouraging women to make small changes in their lives, including health education and awareness, to help them live a healthy lifestyle.

“Each year, breast cancer affects women and their families across the globe, which is why Chiquita is proud to once again pledge our support and help raise awareness,” said Tina Varjabedian, global communications manager for Chiquita.

“Our Behind the Blue Sticker initiative places a strong emphasis on empowering women, which makes our partnership with the ACS such a natural fit.

”Through the Pink Sticker initiative, we are able to promote prevention and treatment while supporting those impacted by breast cancer,” she added.

As part of this annual series, Chiquita has teamed up with the American Cancer Society to create six recipes including a super nut banana toast, Chiquita banana and avocado salad, oatmeal cups with ricotta, chocolate and Chiquita bananas, spicy Chiquita banana and cocoa smoothie, pancakes with dark chocolate and Chiquita bananas and chicken salad with Chiquita banana.

Each recipe meets the ACS nutritional guidelines and aims to teach consumers how to maintain a well-balanced diet, which goes hand-in-hand with maintaining overall health and wellness, the group confirmed.

“As of 2023, the female breast cancer death rate has declined by 42 per cent from 1989 to 2019, which can be attributed to early detection and enhanced treatment approaches,” said Wendy Johnson, vice-president, American Cancer Society Florida.

“The ACS has continued to leverage over a century of life-saving experience to support breast cancer research, expand access to high-quality healthcare, advocate for impactful public policies and provide essential patient support.

“We look forward to continuing our partnership with Chiquita to enhance the lives of cancer patients and their families,” Johnson added.

In addition to the American Cancer Society, Chiquita has partnered with cancer organisations around the world including Pink Ribbon in Germany and Netherlands, Fondazione AIRC in Italy, Alma Zois in Greece, Brostcancer for bundet in Sweden and Donna Europa in Finland.