All Marketing articles – Page 254
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ArticleNew lemon campaign targets consumers
Berlin will serve as the launch pad for All Lemon’s online consumer campaign, Think Lemon
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ArticleAllFresch: gap in market for premium brand
UK company launches Amorita label to promote high-quality fruit to customers in markets around the world
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ArticleCool Fresh aims for pineapple perfection
Company set to unveil haute couture-inspired ready-to-eat line BonSweet Diamantè at Fruit Logistica
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ArticleNew listings as G's Fresh relaunches brand
Love Beets juices now available in two flavours and two sizes, with far-reaching and ambitious aims to expand reach
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ArticleSun World appoints new CEO
Merrill Dibble is named as the new president and chief executive officer of Sun World International
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ArticleChina opens doors to all US apple varieties
Breakthrough for Washington apple shippers, as they gear up to market other varieties besides Red Delicious and Golden Delicious to China
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ArticleLa Linea Verde targets UK, Germany and France
The Italian fresh-cut group says it wants to export some of its DimmidiSì range to new European markets this year
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ArticleInterfel whets appetites in Berlin
The creation of a new French restaurant in the French hall of Fruit Logistica offers exhibitors the chance to give their customers a very warm welcome
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ArticleCalifornia plums clinch Australia access
Australia’s counterseasonal stonefruit category to receive a boost this year with the addition of plums to the existing peach and nectarine offer
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ArticleFreshtime sponsors local netball team
Lincolnshire prepared and salad firm has provided Boston West Academy with a new kit for the mixed netball team
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ArticleApple brand in 'win a car' competition
Waitrose customers can win a Honda Jazz car through a promotion held in conjunction with Fruition, owners of the Jazz brand
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ArticlePotato Council should spend less on R&D, says NFUS
Growers have called for potato levy body to switch funding from R&D to promotional activity to boost consumption
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ArticleAFM keeps ball rolling
Following its Big Game promotion, nationwide Fanwich campaign will kick off on 2 February
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ArticleCBBC star unveiled as new 'face' of brassicas
Professional chef Aaron Craze will help with PR activity for the growers' association and its Love Your Greens campaign
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ArticleMoroccan ClemenGold heading for Ireland
First fruit of new Northern Hemisphere season on its way as premium mandarin brand continues to expand
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ArticlePick of the crop
As its production in Uruguay and South Africa continues to grow, Argentina’s San Miguel is rebranding itself as a global expert in citrus
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ArticleInterview: Tattie high
Martyn Fisher meets the owner of Scottish produce firm Stirfresh, which hopes to use a tie-up with a comic book character for its branded range as a springboard to success
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ArticleInterview: Scaling produce ridge with Heritage
Martyn Fisher spoke to Nisa’s Heritage brand manager, Erin May, about the c-store chain’s plans to grow its produce range
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ArticleInterview: Bowling towards the future
Florette’s commercial manager Sandy Sewell chats to Nina Pullman about marketing plans for 2015, the trend for ‘extra convenience’ and the potential for the salad bowls
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ArticleKiku launches branded apple juice
Trademarked apple variety now being used to produce premium juice product, which has made its debut in Germany