All Marketing articles – Page 254
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ArticleInterview: Laurence Olins at FPJ Live
Laurence Olins, chairman of Poupart and the British Summer Fruits campaign, spoke to Michael Barker at FPJ Live to discuss the industry and building consumption. Here’s what he had to say
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ArticleAdelita gains seal of approval
The raspberry variety is proving to be a star performer for Huelva’s Cuna de Platero
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ArticleRockit launched in South Australia
The small-sized, pre-packed tubes of Rockit apples have been rolled out at high-end retailers across South Australia
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ArticleIndonesia to grow fruit and floral business by US$9bn
Increasing promotions, boosting local consumption and expanding plantations are on the radar for the Indonesian government
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ArticleItalian exporter unveils Romeo & Juliet brand
The stage is set for marketer Cherry Passion to turn the spotlight on the Veronese origin of its fresh cherries
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ArticleSweet potatoes set for record year
North Carolina Sweet Potato Commission says shipment value is tracking 30 per cent higher than in 2015
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ArticleMr Apple launches brand toolkit in China
New innovation aims to tell New Zealand company’s story to online customers
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ArticlePeas get their very own week link
The inaugural Great British Pea Week will run from 11-17 July 2016, coinciding with the British pea harvest
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ArticleFinnish retailer holds Malaysian promotions
K-Citymarket in Finland has held promotions for Malaysian fruits and agro-industry products
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ArticleMOYA finalists offer insights at the Fresh Hub
The five PMA-Produce Plus Marketer of the Year Award finalists will offer exclusive insights into their campaigns at PMA Fresh Connections on Wednesday 18 May PMA Fresh Connections
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ArticleBerry Gardens launch new premium berry brand
Jubilee Selections will include new early premium strawberry Elizabeth alongside Driscoll Jubilee
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ArticleFarm Frites adds three new products
Dutch prepared potato firm has NPD in new chip formats and flavours designed for the foodservice market
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ArticleSunMoon ties up with Yiguo
Head of Singapore-based global fresh produce marketer Gary Loh says sales deals with leading Chinese food e-tailer will expand its network in China
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ArticleTesco releases new avocado spread
The launch follows on from the retailer's innovation in the product with avozillas and frozen avocado, and M&S releasing sliced avocado pots
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ArticleFootballers keep Norway's produce sales rising
A new healthy eating campaign led by Bama has reinvented the concept of five-a-day with some considerable success
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ArticleBrit crowned Pink Lady Food Photographer of the Year
Mark Benham was presented with a cheque for £5,000 after winning Pink Lady-sponsored photography awards
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ArticleCrowdfunded feast celebrates start of British asparagus
Asparagus starred in a five-course menu held in honour of the start of the British season in Bristol last week
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ArticleNew image for South African citrus
South Africa’s summer citrus campaign continues to gain momentum in the US with the launch of a new brand identity
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ArticleAustralian macadamias on show in South Korea
Power bloggers and celebrity chef share experiences from four-day tour with consumers in Asian nation