All Marketing articles – Page 251
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ArticleAmbrosia wins apple play-off
US Apple Association's first Apple Madness online contest is won by the versatile Ambrosia variety
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ArticleThe Man From Del Monte returns
Popular advertising character - famous for saying 'yes' - brought back by exotics specialist for wholesale market visit
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ArticleLemon demand 'outstrips supply'
For years a largely overlooked staple of the fruit category, lemons are suddenly experiencing a sales surge as consumers look to add new flavours
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ArticleFresh Fools: The produce industry's best April hoaxes
Here's a round-up of our favourite fresh produce-related April Fools' Day pranks from the past 24 hours…
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ArticleSalad supply tight at Dutch switchover
High prices and demand as salads supply transitions from Spain to Holland are likely to last longer than usual this year due to the warm winter
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ArticleDutch grower launches world's first wonky veg farm
GrowTechs will only produce imperfect produce as demand for oddly shaped fruit and vegetables soars
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ArticleBroccoli ‘can prevent hypertension’
Study finds that the balance of minerals the super vegetable contains is beneficial to heart health
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ArticleMarkets are the driving force
When it comes to the tomato category, Dutch group Rijk Zwaan has all bases covered, catering to the needs of any individual market
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ArticleEntries closing for Marketer of the Year Award
PMA A-NZ and Produce Plus are closing entries for the 2016 Marketer of the Year Award
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ArticlePineberries released in Australia
Seeds of the white fleshed, red-seeded have been released in Australia
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ArticleTenderstem sees 25 per cent sales rise
Vlogger The Body Coach has helped drive awareness of branded brassica, which he refers to as “midget trees”
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ArticleQuality key for expanding melon market
Improving quality and taste were the focus of the Seminis Melon Insights Breakfast in Mildura
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ArticleAudio: Sam's Club sees big potential in China
Neil Maffey of Sam's Club China says produce will play a key role in helping the chain to outgrow its US division
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ArticleAudio: US shoppers buying more exotics
Bill Gerlach of US produce giant Melissa’s confirms that exotic fruit is becoming more popular among consumers
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ArticleRed Tractor's fruit and veg pack BBQ giveaway
RTA will be giving away a Napoleon Grills barbecue worth £500 every single day for an eight-week period during the barbecue season
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ArticleCoregeo marketing chief honoured in business awards
Michelle Toft was runner up in the Women in PR and Marketing category in the 2016 Kent Women in Business Awards
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ArticleFreshco launches Breeze in southern China
New Zealand company welcomes start of export programmes following strong growing season
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ArticleTesco unveils seven new discount brands
Berries, salads, veg, apples and pears are included in the new branded range that ‘meets the need for quality at low prices’
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ArticleLenswood Apples releasing next gen of apples
Australia’s next generation of apples are in production, with innovative packaging and creative marketing plans in mind
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ArticleSunkist pushes seasonal citrus
Opportunity is ripe for promotion of in-season specialty varieties, says California citrus giant