All Marketing articles – Page 251
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ArticleAFM taps into breakfast market
Avocados From Mexico's participation in the eat brighter! movement encourages nutritious breakfast choices
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ArticleItalian produce market faces huge challenge
Decade-long investigation into shopper behaviour yields useful guidance on ways to kickstart consumption growth
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ArticleTasty change for Unifrutti of America
CEO Andreas Economou said new brand recognises the company’s advancement, maturity and alacrity
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ArticleLondon has chips with cheese, but the Midlands has gravy
Research from online food ordering platform Hungry House claims to reveal the chip condiment of choice for regions of the UK
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ArticleB.Fresh adds strawberry fields to drinks range
PDM Produce-owned juice brand has sourced strawberries from Lower Reule Farm for its new strawberry-flavoured drink
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ArticlePink Lady enters beauty and lifestyle sectors
Tie-ups with makeup brands and a bespoke Pink Lady paint are part of new strategy to enter aspirational lifestyle channels
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ArticleBranston hires Jack Stein for Cornish potato campaign
Cornish chef will help promote start of Cornish new potato season and inspire consumers through six new recipes
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ArticleDimmidiSì gets closer as health interest grows
Italian fresh convenience brand will take the opportunity this summer to remind consumers how easy it is to eat healthily
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ArticleNew brand identity for Aartsenfruit
With offices in the Benelux and Hong Kong, company will use new concept to underline global scope of its business
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ArticleBlue Skies cleans up at FreshAwards
Anthony Pile won Lifetime Achievement Award with Blue Skies as Business of the Year among raft of industry winners
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ArticleVariety touted as ‘Pink Lady of the grape world’
White grape variety Blanc Seedless is marketed under the Pristine brand and could fill spring supply gap in the UK
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ArticleProduce brands partner for summer sweepstakes
Collaborative strategy has proven to be successful in past promotions
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ArticleFlorette salad pack due to tot up £2m in sales in one year
The 'superfood' mix has proved a big hit with consumers, with over 550,000 households reportedly buying the product since June 2015
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ArticleAMS campaign exceeds expectations in Germany
Australian Macadamias Facebook page hits annual performance indicator in May
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ArticleCPVO upholds Tango protection ruling
Decision could prove decisive in long-running battle over rights to disputed mandarin variety
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ArticleAyrshire Earlies edge closer to PGI status
It is hoped such a move will boost the product's presence over the Scottish border
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ArticleAFM to unveil major 2016/17 campaign
Avocados from Mexico will outline its multi-tiered trade programme at United Fresh on 20-22 June
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ArticleEnglish Apples and Pears names new chief executive
Steven Munday has previously worked across a range of Kent businesses, in the paper industry and for sportswear giant Nike
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VideoAsia Market Briefing: June 2016
Asiafruit editor John Hey outlines five key trends in China's fresh fruit and vegetable market today
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VideoHow to buy fresh fruit online in China
JD.com's fresh foods director Clark Xuebing Meng explains how easy it is to buy produce from the site using a smartphone app