All Marketing articles – Page 256
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ArticleMango Board pushes NWSL tie-up
The mango is now the official fruit of the National Women’s Soccer League in the US
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ArticleAFM to unveil seasonal plans
Avocados from Mexico set to share its new 2015/16 plans and programmes at upcoming United Fresh show
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ArticleZespri SunGold launches in India
Zespri SunGold kiwifruit will hit tastebuds across India at the end of May, the marketer reveals
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ArticleT&G officially opens new Shanghai office
Fresh produce group Turners & Growers has celebrated the opening of its China office in Shanghai
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ArticleThe guessing game
Fresh Position's Steven Maxwell looks at the development of trends in the industry, and asks just who is doing the driving
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Article“Taste” key to avocado marketing
HAB study examined shopper attitudes to different messages displayed on supermarket shelves and at point of sale
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ArticleCornerways hosts tomato eating competition
Grower helps promote British Tomato Week by challenging contestants to eat six tomatoes in 60 seconds
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ArticleCoronation Street TV advert slots for salad brand Florette
The advertising campaign, celebrating the ‘Joy of Salad’, is expected to be beamed into over 18.5 million households
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ArticleSpanish producers plan to merge
Union of Coexphal and Ecohal will create producer organisation with annual output of 3.5m tonnes
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ArticleZespri expects even larger volume
Company confident of renewed demand for larger crop of SunGold kiwifruit and overall 74m-75m trays of Green this season
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ArticleJubilee strawberries set to be 'super sweet'
Retailers advised by UK Driscoll Jubilee growers to stock up and take advantage of this year’s sweeter, larger berry
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ArticleStudy sheds light on Tango’s provenance
CVVP claims new research proves that Tango is essentially derived from Nadorcott
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ArticleRedesign for G's Fresh and Naked range
Brand will be supported by its biggest ever above-the-line marketing activity, with a plan that covers London Underground ads
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ArticlePrince Charles urged PM to promote British produce
Letters between heir to throne and former PM Tony Blair show Charles’ awareness of key issues facing fresh produce industry
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Article'Imperfect Picks' wins Marketer of the Year Award
Harris Farm Markets has won the PMA-Produce Plus Marketer of the Award 2015 for its Imperfect Picks ‘ugly fruit’ marketing campaign
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ArticleFreshtime makes five new appointments
New staff members at growing prepared produce firm include previous employees at Bakkavor and Orchard House Foods
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ArticleSandía Fashion season kicks off
New investment in research and development will enable label to adapt to future market trends, says AGF Group
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ArticleBudgens backs British Tomato Week
Retail chain will host in-store tastings to promote British heritage varieties between 18 and 24 May
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ArticleOliver heads up Food Revolution day
Schools, friends and families urged to share foodie experiences on 15 May, as petition seeks compulsory food education
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ArticleFarmdrop to partner with Growing Underground
London-based 'green' produce delivery service is rapidly expanding, but not losing sight of its original mission