All Marketing articles – Page 256
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ArticleChiquita campaign to get kids moving
New round of promotional activities in Germany will focus on the upcoming Euro 2016 football championship
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ArticlePink Lady to support Pride events
Rainbow stickers will appear on Pink Lady apples and the brand will be present at Pride events across the UK
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ArticleSPAR UK adds two new salad bowl lines
SPAR Baby Leaf 90g, and SPAR Classic Salad Bowl 320g join a range with a turnover of around £7,000 each week for the retailer
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ArticlePink Lady launches design contest
Pink Lady Europe has put the fate of its new bag design in the hands of the public, who will vote on their favourite entry
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ArticleBroccoli under the spotlight
New campaign aims to boost consumption of the green super vegetable in Spain
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ArticlePrimland shows social side
Social media has become a useful tool for companies like French kiwifruit exporter Primland to connect with consumers in East Asia
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ArticleHere comes the berry in black
Despite promising work being done to boost blackberry sales, growers and suppliers have a number of troubling issues to contend with
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ArticleAdded value sparks interest in salads
The added-value salad sector is a valuable way of sparking consumer interest and boosting the category, but smaller firms can struggle with niche NPD
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ArticleTide turns as veg picks up
Recent shortages of cauliflower and spring greens appear to be over, while new figures show the vegetable category is seeing value and volume growth
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ArticleGolden Bay Fruit welcomes its first Cox to UK
New Zealand grower-exporter Golden Bay Fruit has delivered its first volumes of new season Cox to the UK and Europe
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Article"Sky is the limit for berries", says Rabobank
'Burgeoning & Blossoming: The Bar is Raised in the Promising EU Berry Market' highlights potential of European market
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ArticleLearning lessons from abroad
Produce industry experts from Belgium and Norway shared their marketing successes with UK delegates at FPJ Live
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ArticleChina to become Zespri’s largest market in 2016
New Zealand single-desk kiwifruit marketer Zespri has reconfigured its business model in China ahead of a record season of kiwifruit imports
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ArticleBananas buck EU consumption trend
Against a backdrop of falling consumption, the yellow fruit is stealing a march over its rivals
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ArticleDole Europe extends My Energy campaign
My Energy positions the company as a partner in the promotion of an all-round healthy lifestyle
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ArticleLimex rebrands as SiCar Farms
Company says new brand better represents its growth and vertical integration
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ArticleIG launches kiwi site
Mumbai-based produce distributor IG International is launching a new website to push sales of its kiwifruit brand across India
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ArticleNZ signs MoU with Alibaba
The New Zealand government has announced a partnership with leading Chinese e-tailer Alibaba
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ArticleRiverford rebrands to become port of call for veg fans
We want to put our authority about veg back at the heart of the business, director of veg box scheme says
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ArticleCape pear promotion in India
Parth Karvat of Mumbai-based fruit importer Yupaa discusses Capespan’s first-ever promotion for South African pears in India