All Marketing articles – Page 252
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ArticleKanzi season kicks off early
Australia’s Kanzi apple harvest is underway, with excellent quality reported across growing regions
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ArticleGBC2016: Berries rise to quality challenge
Delegates at this year’s Global Berry Congress heard how quality is the key to sustaining growth within the berry category
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ArticleRipe-and-ready avocados for China
Greengrocer chain Pagoda joins forces with global avocado shipper Mission and its local importer Lantao to deliver ripe-and-ready fruit to consumers
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ArticleOngoing success for Marlene competition
By the end of February more than 468,000 stickers have been entered from the eight countries participating
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ArticleDole celebrates Get Up & Grow! winner
Initiative involved setting wellness and fitness goals and eating more fresh produce
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ArticleBerry brands gain momentum
A new wave of berry brands are growing in stature as companies such as Scotty Brand and BerryWorld look for future opportunities
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ArticleFairytale goes on for berries
Despite weather issues, the berry market is in rude health, with low shelf prices boosting penetration, and future-proofing mapping out the next stages of growth
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ArticleSteady sales for Spanish Persimon
In spite of the fruit’s growing popularity, reduced volumes put the brakes on Spanish Persimon’s UK expansion this season
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ArticleTwo new pears developed in Australia
Apple and Pear Australia is working with growers to trial two new pear varieties
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ArticleCelery campaign targets London commuters
Love the Crunch campaign used samples at London’s Kings Cross to highlight celery as a perfect snack for busy commuters
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ArticleItaly launches Freshness from Europe
Italy has launched a multi-million-euro campaign to promote European fruit and vegetables in North America and Asia
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ArticleMalaysia brings tropical touch to Scandinavia
Promotions set to take place across ICA AB Group stores following successful campaign in 2015
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ArticleCanada honours best managed companies
Oppy and Fresh Direct are both recognised for implementing world class business practices and creating value
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ArticleEUFruit network launches in Brussels
Network will bring together research institutes and fresh produce sector representatives
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ArticleUSA Pears win heart health boost
Green and red Anjou USA Pears have been certified heart-healthy by the American Heart Association
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ArticleZespri India to target Mom-and-Pop stores
Kiwifruit marketer seeking to expand its distribution in India through a tie-up with Mom-and-Pop stores in the upcoming New Zealand season
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ArticleAHDB Potatoes partners with Deliciously Ella
Popular food blogger Ella will promote potatoes and create recipes for her five million followers on social media
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ArticleBritish Onions names new chairman
Produce World’s Andrew Holding has taken over from Chris Wilkinson, with support from new vice chairman Tim Elcombe
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ArticleAustralian Bananas launches new TV ad
Purposeful energy is at the centre of Australian Bananas new TV ad campaign ‘nature’s non-stop energy snack’
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ArticlePink Lady offers free apples through newspaper
Sunday Express giveaway is expected to reach 350,000 consumers and is being supported by TV advertising