All Marketing articles – Page 255
-
ArticleZespri creates magical world
In order to promote the arrival of its SunGold kiwifruit variety in Europe, Zespri is launching a new “augmented reality” app
-
ArticleZespri kiwifruit scoops McDonald's Happy Meal berth
Customers of the fast-food chain in Mexico will find a Zespri SunGold Kiwifruit from New Zealand in their Happy Meal box from this weekend
-
ArticleStrong performance for Italian Jingold
With Southern Hemisphere supply ensuring a 12-month campaign, the Italian kiwifruit brand is said to be doing very well
-
ArticleFresh produce ‘should receive more EU subsidies’
‘Discrimination’ against European fruit and vegetable sector that receives fraction of CAP budget needs to be reset, EGEA delegates told
-
ArticleCollaboration across sectors 'would boost' fresh produce intake
Agriculture should work with health and education sectors to increase consumption of fruit and vegetables, conference hears
-
ArticlePotato vodka lands prestigious drink prize
Arbikie Vodka, distilled by the Stirling family on its Highland estate, was crowned best vodka at the Spirits Cocktails show in Paris
-
ArticleBidvest 3663 becomes Bidvest Foodservice
Catering giant moves to create stronger group identity, alongside new depot and Channel Islands acquisition
-
ArticleTomabel mushrooms rely on quality
In the face of stern competition from Polish mushroom exporters, Belgium’s REO Veiling turns to its Tomabel label
-
ArticleKanzi apple competition to land Roux Jr prize
The free-to-enter recipe competition runs until 5 July, with the winner bagging two places at The Michel Roux Jr Cookery School
-
ArticleCapespan UK named sponsor of Healthy Eating Week
Annual event, run by the British Nutrition Foundation, launched this week with worrying research about youngsters' fruit and veg consumption
-
ArticleDomestic optimism, global growth
Fruitnet takes a look at the UK and global kiwifruit markets with Chingford and Zespri
-
ArticleJazz jostles for young consumers
The apple brand is launching its exclusive Jazz Apple Juniors Club in the UK, as it seeks out a younger audience
-
ArticleTomra lands business award
Group recognised for high standards of innovation, business ethics and financial success
-
ArticleZespri kicks off North American season
National campaign with a focus on the marketer’s newest variety, SunGold
-
ArticleJazz targets children with website
Enzafruit Continent has launched a new online portal featuring games, recipes and more
-
ArticleIceland marketing campaign promotes its fresh range
Despite campaign focusing on the 'Power of Frozen', retailer is also working on alerting consumers of its fresh fruit and veg range
-
ArticleAldi leapfrogs Tesco in global retail brand value index
German hard-discounter has moved into 8th place in the table compiled by the world's largest brand equity database, BrandZ
-
ArticlePromo video maps Jazz journey
The start of the New Zealand Jazz apple season is marked by a new video from Turners and Growers
-
Article‘Like Organic’ to save soils
With 30 football fields of soil being lost every minute to overfarming, consumers are being encouraged to 'Like Organic'
-
ArticleTesco unveils new veg range to cater for diet craze
Cauliflower couscous, carrot spaghetti, and courgette ribbons products unveiled at the UK's largest supermarket