All Marketing articles – Page 257
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ArticlePerfect Match for Australian Avocados
Marketing programme encourages consumers to use avocados in non-traditional ways
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ArticleDel Monte seals Paul Hollywood tie-up
Sponsorship represents a significant investment from the fresh fruit company, and will encompass TV, digital, print and outdoor media
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ArticleLimoneira COO discusses South Africa deal
Alex Teague, Limoneira’s chief operating officer, talks to Asiafruit about the group’s new joint venture South African operation, and its plans to form a similar alliance in Argentina
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ArticleFruit and veg band seeks industry backing
The Barrow Band said commercial backing would help spread its message of health benefits of fruit and veg to children
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ArticleNew managing director for marketing specialist
RED Communications has named former FPJ editor Dominic Weaver as MD while John Valentine moves to chairman
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ArticlePink Lady celebrates 10 years of London Marathon support
Over 30 runners have completed the iconic race dressed as an apple during the brand’s 10 years as official sponsor
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ArticleTesco extends 'wonky' range to include fruit
Working with its partner suppliers, Tesco has extended its retail specifications of strawberries and apples
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ArticleFarmcare looks to learn from Jaguar Land Rover
Top-fruit and potato business Farmcare identifies innovation workshops as a way of driving its 'market-leading' strategy
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AnalysisWill changes to 5 A Day scheme change anything?
With Brits still not getting their 5 A Day, the government has revised the scheme. Martyn Fisher looks at whether it will make a difference
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ArticleGreenstar apple reaching Aussie shelves
The sweet, green apple has been forecast for success in Australia with its unique non-browning features
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ArticleWaitrose launches premium range as own-label battle hots up
The supermarket has unveiled Waitrose 1, which it described as “one simple yet distinctive brand for its premium food"
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ArticleSicilian citrus heads east
Blood oranges from Italian region proving popular in Asia and the Middle East
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ArticleMarketing dips toe into virtual reality
Virtual reality might still be fledgling technology, but marketers could do worse than getting on board from the start
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ArticleBritish chilli production steps up
Chilli peppers continue to attract a cult following in the UK, as production in this country steps up a gear
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ArticlePears shape up for the future
Top-fruit value and volume sales remain steady, with apples continuing to dominate the category, but work is underway to try to boost British pears
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ArticleInterview: Halls of fame
Managing director of HL Halls’ European arm, Paul Devlin, tells Nina Pullman why we’ve only scratched the surface of the avocado boom
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ArticleGreat British Asparagus Feast hits target
Novel dinner event surpasses £7,000 of crowdfunding in bid to celebrate the best of the seasonal British crop
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ArticleBlue Whale sets up in Singapore
French produce marketer Blue Whale has appointed a new marketing executive in Singapore to coordinate promotions in South East Asia
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ArticleWhy broccoli leaves may be the next kale
Previously regarded as a waste product, the leaves are now increasingly regarded as a vegetable in their own right
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ArticleDisney goes bananas for Canaries fruit
Entertainment giant’s latest fresh produce tie-in features new Jungle Book film in Canary Island banana promotion