All Marketing articles – Page 257
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ArticleProexport rebranded as ProColombia
New name and expanded role for Colombia’s trade promotion agency
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ArticleNI potato growers stump up in bid to halt sales decline
£120,000 campaign is being driven by the recently established Northern Ireland Potato Promotion Stakeholder Group
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ArticleBeyond Blue initiative aims to lift farmers
Australian wholesaler-exporter Tenfarms kicks off Beyond Blue donation scheme with mango grower Brazzale
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ArticleConsumers could win body weight in purple sprouts
Dutch grower Van Nature offers chance to name new sprout variety and win body weight in Christmas staple
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ArticleGuac focus for Avos from Mexico
Promotional body Avocados from Mexico is teaming with Old El Paso during the prime US football season
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ArticleConsumer monitoring goes hi-tech
In future, customers will be targeted with personalised messages through their smartphones, report predicts
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ArticleOpal shows the spirit of giving
Over 6,000 Opal apples were handed out to New Yorkers on Giving Tuesday
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ArticleCo-op in £1.5bn UK sourcing pledge
The retailer, which has 2,800 stores across the UK, said backing British farmers was about more than 'just rolling out the bunting'
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ArticlePotato growers face levy hike
Mooted hike to fund Potato Council's plan for the sector would take the levy to £43.46/hectare (£17.59/acre) for growers
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ArticleNew campaign for Belgian and Dutch pears
Conference pears set to be marketed as 'always a good idea', starting with promotional activities in Germany and Belgium
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ArticleBanaBay extends product range
BanaBino and Tommy Atkins and Kent variety mangoes to form part of growing brand's arsenal, being unveiled at Fruit Logistica
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ArticleUS sweet potato exports surge
Global demand has risen sharply thanks to promotional efforts American Sweet Potato Marketing Institute
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ArticleKorean produce gets festive in Malaysia
Promotions for Korean produce are running at supermarkets in Malaysia in the lead up to Christmas and ahead of the Chinese New Year
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ArticleStemilt delivers apple insight
Washington-based group delivers national apple insights by utilising a new infographic
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ArticleEcuador eyes new banana market
ProEcuador has launched a retail campaign for bananas at supermarkets in China
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ArticleMcDonald's to sell whole citrus in US
Restaurant chain confirms plan to sell Cuties-branded California clementines and reveals it is also testing bananas
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ArticleChile to launch cherry blitz in China
Asoex has outlined details of the extensive cherry marketing campaign it will carry out in its biggest market this season
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ArticleChilean industry takes stock
Plans to create national topfruit committee announced during presentation of Asoex’s State of the Industry address
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ArticleCompagnie Fruitiere links with Penguins of Madagascar
Tie-up with Dreamworks film will promote production of Madagascan lychees using competitions and posters