All Marketing articles – Page 257
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ArticleVitacress herb display catches Blanc's eye
Herb giant played their part in the recent RHS Malvern Spring Festival, catching the eye of herb fan and TV chef Raymond Blanc
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ArticlePotato Council picks bumper sticker slogan
‘Potatoes not just tasty… naturally salt free, fat free and low in sugar too’ will be rolled out across a range of materials for the industry
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ArticleThe spears are back in town
Warm temperatures have secured a brisk start to the asparagus season, while promotion is focusing on grower publicity
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ArticleTomato growers fear price war impact
The UK tomato season is now underway. Martyn Fisher finds out what issues are facing those involved in the category as it looks to boost UK self-sufficiency
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ArticleSpecial report: Promotion boosts South African trade
The relationship between the UK and South Africa has been underpinned by a long-running promotional campaign
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ArticleTime for rethink on consumption
EVS2015: The importance of the brain’s automatic reactions to different types of food has been underestimated, delegates at European Vegetable Strategies heard last week
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ArticleAussies get ‘first new veggie’ in a decade
Tozer Seeds has launched Kalettes in Australia, through supplier Fresh Select and retail chain Cole Supermarkets
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ArticleCambridgeshire firm invests £1m in veg crisp range
The products in Corkers' new range will be made using veg grown in the Fens, and sweet potatoes from the US
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ArticleGrapes from Mexico launches spring campaign
Mexican grape deal projected to grow by 25 per cent in the next five years according to AALPUM
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ArticlePlum board gains five more years
The California Dried Plum Board has received approval to continue its marketing and research for another five years
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ArticleWaitrose and Booths sign juice deals with emerging brand
To coincide with its new retail listings, Mello has had a bottle redesign of its melon drink packaging, and expanded the size range
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ArticleGreenvale and Tesco in 'record' charity haul
Sales of Finest range of potatoes supplied by Greenvale to retailer help raise a five-figure sum for the Race For Life event
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ArticleStemilt unveils cherry infographic
New tool designed to help retailers plan promotions throughout the season
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ArticleDutch retailer introduces fresh produce happy hour
Hema says the promotion is designed to increase sales and cut food waste
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ArticleCoregeo launches research campaigns
Brand marketing specialist launches integrated marketing campaigns for Tenderstem and Pink Lady
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ArticleFlagship Zespri store opens in Shanghai
Chinese distributor Golden Wing Mau opens Zespri wholesale flagship store in Shanghai, the first of its scale worldwide
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ArticleNorman Collett, SGT and FGA form new top fruit business
Major merger involving Norman Collett and two others will create Avalon Produce, which will start trading in the 2015/16 season
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ArticleÉgérie extends tomato range
France’s Prince de Bretagne has broadened its vine tomato selection with the launch of Égérie, a variety lauded for its excellent taste
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ArticleItalian trade looks for Expo boost
Fresh produce marketers in Italy are hoping the six-month event will focus greater attention on their products' quality
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ArticleMarkets converge for campaign launch
The Love Your Local Market campaign is rapidly growing into an international movement, with 16 countries so far getting involved