All Marketing articles – Page 253
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ArticleRegional report: South west powerhouse
Growers and suppliers in south west England are investing in automation, added-value and marketing campaigns. Nina Pullman went to visit
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ArticlePrepared in line for more growth
The prepared category is soaring, aided by the fact that it suits 2016 UK’s hectic lifestyle generation, but price is still giving headaches to those at the sharp end
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AnalysisOpinion: How to do fresh like Leicester City FC
Marketing specialist and MD of RED Communications, Dom Weaver, explains how to market fresh produce like the Foxes
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ArticleZespri targets North American growth
In addition to extended distribution of key varieties, the kiwifruit giant will open an office in Orange County
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ArticleGreek kiwifruit makes inroads in Canada
Premium European Kiwi marketing campaign debuted at SIAL Canada
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ArticleThe Co-op unveils new ‘heritage’ identity
Convenience retailer has brought back its historic clover leaf logo and unveiled five-year plan with focus on Fairtrade and Co-op membership
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ArticleApal kicks off Hailstorm Heroes
Industry body Apple and Pear Australia has launched its campaign to support pear growers affected by last year’s hailstorms
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ArticleFruitnet Marketing Review: May 2016
A round-up of eye-catching projects from the world of fresh produce advertising and branding during the past month
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ArticleJazz strikes chord with Swiss public
Consumers polled during retail show BEA picked out the variety as their favourite, followed by Braeburn and Pink Lady
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ArticleFyffes backs Seafarers campaign
Seafarers UK launches campaign to raise maritime awareness in primary schools
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ArticleZespri prepares for North American onslaught
Marketer anticipates major volume growth this year in response to strengthening consumer demand
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ArticleMango superfruit status probed
NMB says there is a growing body of evidence that regular consumption can protect against major illnesses
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ArticleMarketer of the Year Award 2016: Winner Announced
Matthew Crouch of Freshmax Australia wins the PMA-Produce Plus Marketer of the Award 2016 for the ‘Sumo Citrus’ brand awareness marketing campaign
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ArticleBritish Tomato Week kicks off with chef school
Ahead of the peak British tomato season, the industry linked up with chefs at Le Cordon Bleu and House of Commons
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ArticleBritish asparagus crop plays catch up
The British asparagus crop has been hit by cold temperatures in recent weeks but demand remains strong
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ArticleSutton Seeds backs school curry campaign
Seed supplier is supplying schools with seeds in a new campaign to encourage schoolchildren to learn about global food
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ArticleCyprus' biggest fresh produce co-op 'under investigation'
Sedigep, which is known for its citrus and potato exports, is reported to have sustained millions of euros in damage
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ArticleChilean grapes go large in Korea
Extensive retail campaign seeking to reinforce Chile's position as the leading supplier of table grapes
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ArticleNew TV show promotes California grapes
Ellie’s Real Good Food will feature California grapes adverts in every episode
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ArticleHort Innovation launches mushroom campaign
Horticulture Innovation Australia has worked with Elevencom to create the Australian mushroom industry's largest campaign to-date