All Marketing articles – Page 253
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ArticleEroski joins ugly veg revolution
Spanish retailer launched its “As ugly as they are tasty” campaign at the end of February
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ArticleThousands benefit from grape grants
Students in California are benefiting from education grants handed out by the state's Table Grape Commission
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ArticleGlobal demand growing for Queen Garnet plum
New trials are underway to further research the health benefits of the in-demand 'super' plum
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ArticleA vision of health
Supermarkets could do more to help consumers understand fresh produce better, says Danish designer Janni Svane.
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ArticleApple brand gives competition winner Honda scooter
Marlene's apple scheme, giving away a number of motor vehicles, saw one Brit presented with his prize at Premier Fruits' London base
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ArticleSanLucar knows kung fu… can kick-start consumption
Tie-in with Kung Fu Panda 3 starring Jack Black will encourage children to eat more fruit and veg, says marketer
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ArticleShort-term US mango shortage looms
Availability through to the end of March will dip before rising to record volumes in April
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ArticleRetailers back Hailstorm Heroes
Hailstorm-hit pears will find a home on the shelves of Australian retailers, which have come out in support of the new pear campaign
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ArticleBerry growth is 'just the beginning'
Better quality and better understanding of consumers are driving growth in the category, says one leading marketer
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ArticlePink Lady offers free apple cosy
New marketing campaign at Asda will see Pink Lady sold with free cosy to protect condition of apple
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ArticleNMB unveils 2016 marketing campaign
Promotions aim to increase mango consumption and awareness on nutritional message with US consumers
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Article'Apple Madness' set to grip the US
US Apple Association’s March Apple Madness tournament encourages people to select their favourite apple variety
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ArticleSweeTango crunches world record
TV star sets new benchmark for loudest apple bite with New Zealand offering
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ArticleCBC campaign reaches Taiwan
Committee forecasts continued rise in blueberry consumption over the medium term
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ArticleNergi targets Asia
Nergi European suppliers are targeting new markets in Asia and Canada this year in a bid to boost sales
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ArticleStriff to lead Sunkist’s sales and marketing team
He replaces Kevin Fiori who leaves in June to join Miami’s Passion Growers
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ArticleLet it go: Future is rosy for frozen produce
Frozen produce could be on the verge of a renaissance as its convenience and low food waste is a match made in heaven with the modern consumer
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ArticleWater shortages and Brexit debate hit stonefruit
It’s been a strong quarter for stonefruit, with a rise in value and volume sales, but those involved in the supply chain still see areas for improvement
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ArticleAvocados from Mexico hails Super Bowl success
Data shows brand’s integrated campaign proved a hit with consumers
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ArticleRainier Fruit supports Boston Marathon
Group signs multi-year deal with the Boston Athletic Association to become an official sponsor