All Marketing articles – Page 262
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ArticleMaking your PGI pay
With seven fresh produce items already listed as protected names, a further four in the pipeline and space for plenty more, Nina Pullman looks at what growers should do to maximise the benefits of the label
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ArticleCH Robinson aims to set world record
CH and Cub Foods to top largest fruit display record with MelonUp! Pink Ribbon Watermelon
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ArticleFruitday gets social with NW cherries
China’s leading e-retailer Fruitday has run a week-long promotion of Northwest cherries, using social media to drive demand
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ArticleReturns on Zespri SunGold to stabilise
Chairman discusses future of the gold category and the Asian market at AGM this week
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ArticleSun World partners with Farm Star
Companies set up summer sweepstake to celebrate the new partnership
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ArticlePerfection Fresh beefs up marketing team
Australian grower-shipper recruits Cassia Ferguson to lead national marketing, and signs up Helen Waterworth as full-time marketing manager
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ArticleJuicy launch for SunGold in China
Zespri promotes gold offering with water fight and music concert, as it aims to ramp-up Chinese sales
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ArticleBlackberries and cherries poised for ‘huge growth’
A leading berry supplier told attendees at Fruit Focus that sweet-eating blackberry varieties could ‘transform’ sales in the category
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ArticleTotal Produce adds pines to Top line
New, eye-catching packaging design also set to be applied to company's imported Latin American melons
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ArticleBroccoli-base pizzas hit the UK as the war on carbs continues
Ex-banker's 'carb-free' breads and pizza bases made from broccoli are taking the capital by the storm
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ArticleLeek, kale and celery 'never been eaten' by one in ten Brits
Seven Seas' study of 2,000 people found that a number of fruits and vegetables are off the menu for a large number of Brits
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ArticleGreenvale plays part in school mash-up
‘Tattie Tales’ project encourages classes to grow and harvest their own potatoes from scratch to win a prize for the heaviest crop
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ArticleRSA exporter marks Nelson Mandela Day
South Africans are today celebrating the life of late former president Nelson Mandela, by helping others less fortunate
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ArticleBruñó brings beach life to city dwellers
Consumers in Valencia given an early taste of summer
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ArticleJazz raises funds for diabetes prevention
Crunch to Contribute campaign raises awareness and funds through social media
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ArticleFirst major batch of UK-grown apricots hit shelves at Tesco
Fifteen tonnes of UK-grown stonefruit now on sale in UK, with a huge increase in production lined up to seize export opportunities
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ArticleFlower giant puts Blighty at the heart of its growth
The Butters Group is working to produce a locally-grown variety of chrysanthemum to use in bouquets for Waitrose
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ArticleUnited rewarded for salad bar scheme
United Fresh Foundation receives Power of A Gold Award for Let's Move Salad Bars to Schools
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ArticlePotato growers debate the way forward
They met at Aston Grange Farm near Runcorn towards the end of last month at Potato Council’s Cheshire Potato event
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ArticleOnion firm rings up £17k for charity
Stourgarden raises cash for Cancer Research through sales of its Rosanna Pink variety at Tesco stores