All Marketing articles – Page 262
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ArticlePromotions aplenty for Pink Lady
Expectations are high for the coming season in Europe, with a multitude of promotional activities in store for the apple
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ArticleMalaysian success for WA corn grower
Promotion hits the sweet spot, as taste provides Trandos Farms with point of difference in Asian nation
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ArticleWegmans recognised for pear performance
Pear Bureau Northwest has named Wegmans as its pear retailer of the year in the US
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Article
APAL joins HIAL marketing push
Pipruit body to offer temporary support following resignation of marketing manager
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ArticleOrigine unveils new Sweeki brand
Italian company has its sights set on markets for premium-quality, sweet-tasting kiwifruit in both Asia and Europe
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ArticleOpal apples ‘stand out on shelves’
Produce supplier Univeg is promoting Opal apples ahead of first major commercial launch via retailer tastings and a roadshow
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ArticleWorldwide Fruit aims to double Envy exports
Marketer said it will aim to improve grower returns on last year although some varieties are performing better than others
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ArticleRungis wholesalers get taste of Juliet
The exclusively organic apple is being targeted at wholesalers at Rungis in Paris, with tastings planned for next week
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ArticlePeru launches first UK quinoa campaign
Promotional campaign will target UK suppliers and consumers after quinoa imports rose by 50 per cent over one year
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ArticleCompagnie Fruitière sponsors Peanuts
The French company has tied up with a new film based on the original comic strip, with promotions planned for France, the UK, Spain and Portugal
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ArticleGrowers could be ‘proud’ to start season with Robijn
Jonagold clone and heavy-cropping variety Robijn touted as a stronger start to British season than Discovery
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ArticleInterfel launches fresh logo
A new logo embodying the qualities of French fresh produce has been unveiled by Interfel, which has sought to stress the origin of the country’s products
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ArticleTough year for Fyffes as UK turnover drops
Fyffes' UK sales fell from £287.2m to £273.5 during the last financial year, while profits were hit by £12m 'exceptional charges'
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ArticleSweet potatoes taste success
With NPD to the fore and new source countries coming on stream, the future looks rosy for sweet potatoes
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ArticleSpecial report: Ireland's pride and produce
Martyn Fisher went to visit some of the major players in the Irish fresh produce sector, and discovered a market that abounds in national pride
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ArticlePMA teams with entertainment group
A marketing partnership between PMA and the Entertainment Resource and Marketing Association has been announced at the record-breaking Fresh Summit trade show in the US
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ArticleAlbert Bartlett pack redesign to boost product prominence
The redesign has been rolled out across the full Albert Bartlett range, including its well-known Rooster potato variety
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ArticleNew recipes aim to shake up unexcited potato consumers
As research reveals lukewarm perception of spuds among Brits, AHDB campaign aims to show their versatility
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AnalysisIs the worst over for the potato industry?
Suppliers report that market conditions are easing slightly, backed up by good lifting conditions and lower acreage
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ArticleAll Lemon reflects on challenging year
Adverse weather and tough trading conditions made 2015 a difficult season for the Argentine quality seal