All Marketing articles – Page 265
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ArticleGiumarra welcomes DulceVida stonefruit
Group introduces its exclusive line of stonefruit varieties bred in Europe
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ArticleScott Farms unifies as global brand
North Carolina sweet potato firm merges marketing with UK subsidiary Scott Farms UK to create consolidated global brand
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ArticleBanaBay broadens product range
Fast-growing banana marketer expands beyond tropical fruits with addition of New Zealand apples and Mexican limes to its offer
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ArticleLabelling offers fresh hope for Japan
Proposed new labelling laws offer renewed hope for Japan’s ailing produce industry
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ArticleEroski signs up Valencian citrus PGI
Oranges and juice to be marketed under the supermarket’s premium Eroski Natur label
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ArticleAxia inks deal with Village Farms
Dutch seed specialist announces first ever exclusive North American partnership
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ArticleStemilt launches Valentine’s Day promotion
Apple marketer plans to paint produce departments red in February by featuring Red Delicious as its “Apple of the month”
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ArticleRiding out the storm
South African fruit exporters have faced a difficult start to 2015, with an early grape season leading to a buyer’s market, and the Russian ban diverting Europe’s suppliers to the Middle East
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ArticleSpecial report: Outside the box
Does a cod have anything in common with a cabbage? What can potato production learn from pork? And what could an avocado producer take from the automotive industry? Nina Pullman finds out
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ArticleInterview: Ready for action
Pret salads have become a mainstay of many an office lunchtime, leading to the chain’s strong sales growth. Category buyer Kay Savile talks to Nina Pullman about consumer trends in snack salads and how buying plans change during the year
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ArticleInterview: Brand Batchelar
Director of Sainsbury’s brand, Judith Batchelar, chats to Nina Pullman about price cuts, satellites and why Mike Coupe is in it for the long-term
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ArticlePoised for a bright future
Raspberry returns were down in 2014 as high yields led to retail promotions, but the news is a drop in the ocean for the consistently strong soft-fruit category
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ArticleChina’s banana market up for grabs
ProEcuador has plans to promote Ecuadorian bananas in China in hopes it can secure a greater slice of the import market
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ArticleSainsbury’s partners with The Beano
Dennis and friends enact real-world campaign by swapping vouchers for sporting equipment and activities
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ArticleBatting star backs GOGO Citrus
South Africa's cricket captain AB De Villiers has signed up to be the face of EKM Exports' GOGO Citrus line
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ArticlePromotions pay off in Singapore
CHANGING MARKETS: Leading Singapore importer SFE has successfully created a market for French organic Juliet apples in the city-state, and is working hard to generate demand for Belgian pears
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ArticleQuebec produce campaign recognised
'I love 5 to 10 servings a day' drive has been rewarded for its leadership in the Canadian province
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ArticleNew lemon campaign targets consumers
Berlin will serve as the launch pad for All Lemon’s online consumer campaign, Think Lemon
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ArticleAllFresch: gap in market for premium brand
UK company launches Amorita label to promote high-quality fruit to customers in markets around the world
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ArticleCool Fresh aims for pineapple perfection
Company set to unveil haute couture-inspired ready-to-eat line BonSweet Diamantè at Fruit Logistica