All Marketing articles – Page 274
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ArticleZespri kicks off North American season
National campaign with a focus on the marketer’s newest variety, SunGold
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ArticleJazz targets children with website
Enzafruit Continent has launched a new online portal featuring games, recipes and more
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ArticleIceland marketing campaign promotes its fresh range
Despite campaign focusing on the 'Power of Frozen', retailer is also working on alerting consumers of its fresh fruit and veg range
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ArticleAldi leapfrogs Tesco in global retail brand value index
German hard-discounter has moved into 8th place in the table compiled by the world's largest brand equity database, BrandZ
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ArticlePromo video maps Jazz journey
The start of the New Zealand Jazz apple season is marked by a new video from Turners and Growers
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Article‘Like Organic’ to save soils
With 30 football fields of soil being lost every minute to overfarming, consumers are being encouraged to 'Like Organic'
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ArticleTesco unveils new veg range to cater for diet craze
Cauliflower couscous, carrot spaghetti, and courgette ribbons products unveiled at the UK's largest supermarket
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ArticleMango Board pushes NWSL tie-up
The mango is now the official fruit of the National Women’s Soccer League in the US
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ArticleAFM to unveil seasonal plans
Avocados from Mexico set to share its new 2015/16 plans and programmes at upcoming United Fresh show
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ArticleZespri SunGold launches in India
Zespri SunGold kiwifruit will hit tastebuds across India at the end of May, the marketer reveals
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ArticleT&G officially opens new Shanghai office
Fresh produce group Turners & Growers has celebrated the opening of its China office in Shanghai
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ArticleThe guessing game
Fresh Position's Steven Maxwell looks at the development of trends in the industry, and asks just who is doing the driving
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Article“Taste” key to avocado marketing
HAB study examined shopper attitudes to different messages displayed on supermarket shelves and at point of sale
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ArticleCornerways hosts tomato eating competition
Grower helps promote British Tomato Week by challenging contestants to eat six tomatoes in 60 seconds
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ArticleCoronation Street TV advert slots for salad brand Florette
The advertising campaign, celebrating the ‘Joy of Salad’, is expected to be beamed into over 18.5 million households
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ArticleSpanish producers plan to merge
Union of Coexphal and Ecohal will create producer organisation with annual output of 3.5m tonnes
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ArticleZespri expects even larger volume
Company confident of renewed demand for larger crop of SunGold kiwifruit and overall 74m-75m trays of Green this season
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ArticleJubilee strawberries set to be 'super sweet'
Retailers advised by UK Driscoll Jubilee growers to stock up and take advantage of this year’s sweeter, larger berry
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ArticleStudy sheds light on Tango’s provenance
CVVP claims new research proves that Tango is essentially derived from Nadorcott
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ArticleRedesign for G's Fresh and Naked range
Brand will be supported by its biggest ever above-the-line marketing activity, with a plan that covers London Underground ads