All Marketing articles – Page 270
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ArticleNew Rocha export group created
Unifarmers will oversee the marketing of around 40 per cent of Portugal's Rocha pear export volume
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ArticlePolish consumers eating more apples
Eat Apples campaign has reportedly contributed to a significant increase in demand, but concerns remain over Idared sales
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ArticleAFM reveals football promo results
Avocados From Mexico highlights success of its Hungry for Football campaign, while introducing new promotion
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ArticleMary Coppola to head up UFPA marketing team
Coppola replaces Ray Gilmer, who left last month after 20 years with the association
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ArticleAustralia's new horticulture body is official
Agriculture Minister declares Horticulture Innovation Australia as industry services body, with December board meeting to start work on strategy
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ArticleOppy chairman gets Chilean honour
John Anderson acknowledged for several achievements, including Oppy’s status as the top North American importer of Chilean stonefruit
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ArticleChilean blues campaign goes hi-tech
Smartphone app and social media being used to target younger consumers
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ArticleItalians feast eyes on Envy apples
New Zealand company Enza has signed a deal with Vog and VI.P to produce the Braeburn/Royal Gala cross in South Tyrol
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ArticleCherry pre-packs blossom in Australia
Marketers are noticing a distinct trend towards bags and punnets at retail level, as industry prepares for record crop
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ArticleNisa's fruit and vegetable sales soar following rebrand
Products in modified Heritage line unveiled in June, and success aligns with retailer's aim to create a £500 million brand
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ArticleRetailers' sustainability goals "on track"
Group aims to reach 30 per cent sustainability on fruit and vegetable sourcing by the year-end, rising to 50 per cent in 2015
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ArticleUSDA looks to boost export markets
Fiscal year 2015 funding strengthens market for American products and commodities
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ArticlePerfection pilots new fresh-cut range
Perfection Fresh is taking a fresh run at Australia’s snacking market, trialling its new iLove range in selected Woolworths stores
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ArticleSpain loses citrus labelling row with EC
European court rejects appeal by Spain against mandatory labelling of citrus subjected to postharvest treatments
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ArticleAbate Fetel pear stars at NY event
Tasting event at Eataly NYC featured Italian pear as part of four-course meal prepared by Chef Nicoletta Grippo
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ArticleItalian kids advised on dietary choices
Ipsos data shows that Italian children and adolescents are eating fewer fruits and vegetables compared with 2014
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ArticleWoolworths cleared over Oliver campaign
Woolworths has been cleared of any wrongdoing after complaints it was charging suppliers for its Jamie Oliver promotional campaign
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ArticleBelgian endives get Popeye support
Belgian producers have employed spinach-munching character Popeye to encourage younger consumers to try endives
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VideoTesco promotes citrus to commuters
First marketing campaign following recent signing of direct supply deal with AMC Group offers boost for Spanish fruit
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ArticleColombia mulls citrus potential
Geographical location gives the country a competitive window to supply international markets