All Marketing articles – Page 273
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ArticlePotato brand enters convenience sector
French potato supplier Parmentine unveiled its ‘Simplement Pomme de Terre’ microwaveable potato pots at Sial this week
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ArticleColdpress poised for growth with value range
Smoothie brand to launch lower price offering to take on Innocent, and plans for growth through new UK manufacturing site
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ArticleRed clementine wins innovation award
Mandarossa clementine, which is supplied by Sicilian firm Coa, has scooped the annual MMG Citrus Innovation Award
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ArticleDIY mushroom kits win at Sial 2014
Bronze Sial Innovation Award 2014 won by fresh produce firms, as pureed vegetable discs and potato churros win category awards
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ArticleFruitnet to launch global news service
Online news provider set to unveil Fruitnet Daily News in late October, meeting demand for global industry coverage
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ArticleNergi ends successful campaign
The kiwiberry brand benefitted from astute communication and positioning to boost sales during 2014
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ArticleAustria wants more regional produce
Major retail group Rewe says its new regional brand is part of plans to link consumers with their nearest suppliers
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ArticleEnvy calls for belief
The Washington harvest for Envy apples is being accompanied by a new promotional campaign to 'Bite and Believe'
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ArticleBuilding the berry business: the Nordic model
The entire value chain must work together to deliver sustained growth within the berry category, says Bama CEO Rune Flaen
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ArticleFreezers across the UK 'neglected'
18 to 34-year-olds twice as likely to agree that they don’t like eating food that is stored in the freezer than over-35, IGD has found
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ArticleNature Fresh Farms adds key staff
Chris Veillon will oversee the company’s consumer marketing strategy
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ArticleAeon promotes Malaysian produce
Aeon has run its fourth Best of Malaysia promotions in Japan
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ArticleSunGold prominent at Fresh Summit
Following a season of increased recognition, Zespri's gold kiwifruit variety has been on show at the Anaheim event
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ArticleBayer launches innovation prize
Bayer CropScience introduces new Produce Innovation Award at PMA Fresh Summit in Anaheim
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ArticleEnvy says: 'Bite and Believe'
Marketing campaign for Washington-grown Envy will launch at this year's PMA Fresh Summit
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ArticleWonderful Halos in major volume boost
Paramount Citrus has partnered with Mulholland Citrus to expand the rapidly growing mandarin brand
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ArticleZespri strikes gold in North America
Heavily promoted SunGold is proving a hit amongst consumers in the US and Canada
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ArticleEcuador showcases produce to London
Promotional week puts Ecuadorean fresh produce in front of investors, buyers and consumer media in London
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ArticleSlavery advert is a ‘slight’ to industry
A television advert that depicts examples of modern slavery damages the reputation of fresh produce sector, NFU claims
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ArticleChiquita names new vice president for Fresh Express
PMA board member and Chiquita veteran, Craig Stephen, will head up salads convenience arm as it expands value-added and private label