All Marketing articles – Page 271
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ArticleApple supplier SFT joins Apofruit Italia
Former member of La Trentina consortium now set to sell large volume of organic apples through leading Italian marketer
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ArticleSpecial report: Zespri goes for gold in UK
In the second report on the NZ market, Zespri has big ambitions for its yellow-flesh kiwi SunGold in the UK, starting with an extensive marketing programme for the 2015 season
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ArticleSpecial report: New Zealand apples seek UK success
In the first of a two-part special report on the New Zealand market, Matt Jones reports that NZ apples remain in high demand across the UK
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ArticleBelgium 'rediscovers' UK market
Belgium has been a major supplier of fruit and veg to the UK for many years, but while that has waned somewhat, it is coming back strong
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ArticleAsiafruit: boost your business in Asia
Bumper issue previews Asia Fruit Logistica and Asiafruit Congress, plus features key import products and Asian markets
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ArticleTable grapes see robust growth
It’s been a ticker-tape quarter for the grape category, with both volume and value sales growth. Meanwhile, fringe import nations are stepping up their UK supply
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ArticleInterview: Branston plans to beat the beige
Branston’s new MD is on a mission to boost potato consumption and get shoppers to see past the ‘wall of beige’. Michael Barker paid him a visit
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ArticleSales surge for South African sharon fruit
The country has doubled its shipments to the US and is poised to sell more than 1,000 tonnes at home for the first time
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ArticleScottish growers celebrated through Berry Trail
A new Berry Food Trail promotes Scottish berry growers to visitors and locals as part of Scotland’s Year of Food & Drink
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ArticleGood year for citrus PGI
Label’s managing director says excellent quality translated into satisfactory prices for most varieties
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ArticleCoregeo unveils mini Pink Lady range
New eight-pack of smaller apples has been launched in Asda under brand extension range Pinkids
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ArticleSeald Sweet broadens summer citrus offer
New Kiddle Clem packs designed to appeal to children
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ArticleNergi follows berry growth trend
Marketers expect the Nergi kiwiberry’s impressive growth of the last two years to continue, as the berry category shows little sign of slowing down
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ArticlePAIA releases category plan
Peruvian Asparagus Importers Association in the US has published its Category Management Plan for the sector
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ArticleBranston teams up with Rick Stein's chef son
Jack Stein, son of legendary TV chef Rick, signed up as the ambassador for potato supplier's PR campaign for the Cornish potato season
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ArticleAussie promo targets Indian mandarin market
Australian programme ready to launch in Mumbai with Fremont and Honey Murcott varieties
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ArticlePeru expands citrus Quality Seal
From this season the label will be rolled out to several new varieties, including Nadorcott
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ArticleAroma mist and levitating berries offer taste of future
Futuristic display by flavour technicians Bompas & Parr, for British Summer Fruits, also includes ‘talking’ strawberry plants
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ArticleCoregeo invests in sampling activity
Marketing group sets out sampling programme to push key brands Tenderstem and Pink Lady
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ArticleNaturipe Farms keeps berry offer fresh
Varietal and packaging innovation is boosting demand within the berry category