All Marketing articles – Page 271
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ArticleFull steam ahead for Zespri in China
With its first charter vessel to China in many years to set sail next week, the kiwifruit marketer is rebuilding its trade into the country it tips to become its top market by 2020
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ArticleNew salad line for Florette
Salads specialist introduces PepperCress because 'consumers are craving inspiration and new tastes in salads'
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ArticleAMC unit takes charge of grape varieties
SNFL acquires exclusive licence to grow Sheehan series in Namibia and South Africa, with plans to grow more for Europe and Far East
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ArticleSavéol marks 300 years of Plougastel
To commemorate 300 years of the highly regarded strawberry variety, French co-operative Savéol has a new promotional campaign in store
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ArticleUS sweet potatoes target Europe
The American Sweet Potato Marketing Institute has received US$200,000 for promotion in western Europe
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ArticleDuo named among Canada's best
Oppy and Mastronardi Produce are named among Canada's 50 best-managed companies
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ArticleFruit Factory snacks land in Asda
New retailer listing for convenience fruit snacks from prepared company Humdinger
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ArticleGerman asparagus season comes early
Regional focus important as campaign begins, according to one of country's leading marketers Landgard
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ArticleRetailers push junk food at primetime
Study shows a quarter of TV adverts for unhealthy food are from supermarkets and most target children with ‘fun’ themes
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ArticlePink Lady pulls over at CarFest
CarFest, advertising on the tube and new sponsorship deals will boost the profile of Tenderstem and Pink Lady brand this year
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ArticlePink Lady a big hit with the kids
A CTIFL study into French children's apple tastes puts Pink Lady at the top, as the brand looks to continue targeting this age group
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ArticleDouble win for Emirates SkyCargo
Freight division of Dubai-based airline lands prestigious awards in both Los Angeles and Turkey
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ArticleMelinda brand adds berries and cherries
Leading Italian apple brand set to be used to market soft fruit produced in Trentino's Val di Non region
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ArticleBookings surge for Asia Fruit Logistica
Exhibitor registrations for Asia’s leading fresh fruit and vegetable trade show up by almost 30 per cent on same stage last year
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ArticleForum gets marketing shake-up
Australian citrus industry encouraged to rethink how they present their offering
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ArticleCoosemans ramps up BruselKale volumes
Company enjoying strong demand for its new super superfood
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ArticleAwe Sum Organics kicks off Argentine pear season
Lighter volume will be offset by excellent quality this year, company said
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ArticleMcDonald’s extends free fruit campaign
The fast food giant has revealed plans to have fruit giveaway initiatives operating in 19 European countries this year
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ArticleGlamour cherry campaign kicks off
Nicknamed ‘Red Gold’ for their high price tag, the cherries will be available over the next four weeks
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VideoMcDonald's gives away fresh fruit
Company says monthly give-aways in UK and France are key to boosting fruit consumption among its young customers