All Marketing articles – Page 271
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ArticleTesco to revive 'Every Little Helps' TV ad sign-off
UK's largest supermarket's return to TV advertising aims to highlights what it calls its renewed focus on its customers
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ArticleSpanish persimmon industry predicts healthy sales
Growers expect production to match last year’s 80,000 tonnes with UK sales to benefit from promotional campaign
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ArticleCalypso mangoes to make mark in US
Australian produce company OneHarvest is eyeing a strong export season after trial shipments to the US, with plans to expand plantations of its Calypso mangoes overseas
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ArticleSunkist Growers revamps website
New design aims to deliver a visually engaging, dynamic and energetic experience
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ArticleIG International partners with Avanza
Pair aim to increase awareness and usage of avocados in the Indian market
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ArticleCoregeo launches new re-sealable Tenderstem pouches
New packaging aims to capture consumer imagination with stand-up pouches complete with handle and recipe ideas
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ArticleAlibaba to promote Chilean fruits
Chilean Fruit Exporters Association signs agreement with e-commerce giant to promote and sell Chilean blueberries and cherries in China
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ArticleTesco Malaysia promotes Aus produce
Tesco Malaysia ran a two-week Australian Food Fair promotion to showcase its expanded range of Australian produce
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ArticleFlorette launches ready-to-fry potatoes
Salad brand has entered the fresh cut potato sector with launch of ready-to-fry chips in Spanish market
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ArticleAFM unveils ‘fresh’ promotion
New marketing programme will focus on year-round availability of Mexican avocados
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ArticleAlbert Bartlett launches frozen potato products
Homestyle chips and Rooster Roasts mark beginning of Scottish potato supplier’s move into frozen sector
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ArticleChiquita launches first-ever UK consumer campaign
Branded taxis across London and breakfast events at wholesale markets will aim to boost Chiquita sales and awareness
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ArticleCampaign urges Australians to eat more fresh produce
Produce Marketing Australia-New Zealand has teamed with the Wiggles and Nutrition Australia to get Australians eating more fresh fruit and vegetables during National Nutrition Week
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ArticleFLIA opens for nominations
Applications are now open for those Fruit Logistica 2016 exhibitors who have brought an innovative product or service to market
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ArticleEx-Bartlett boss named as Tyrrells international MD
Former MD of Albert Bartlett Paul Parkins has joined crisp giant in newly-created role of international managing director
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ArticleDried fruit is back in fashion
It’s snack time for two produce firms who are breathing new life into lapsed dried fruit and date brand Eat Me
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ArticleNew era for Avalon Produce
The directors of new top-fruit marketer Avalon Produce tell FPJ how the merger came about and how it will benefit growers
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ArticleFuture growth planned for Cameo
Branded and club variety apples have been working in a tough market, but strong marketing and favourable growing conditions are keeping spirits up
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ArticleTop-fruit consortium celebrates 70 years
As it marks its 70th anniversary, South Tyrolean apple consortium Vog is building on foundations laid by producers amid the rubble of the Second World War
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ArticleTop fruit in tip-top shape
Despite some scares with hailstorms reportedly damaging whole farms, apples and pears are on the cusp of a highly successful season