All Marketing articles – Page 297
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Interfel gets backing for kids
A new joint programme between France and Italy will gain EU funding to target children about fruit and vegetables
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Italy takes quality message to Spain
Exporters promote Italy, the Beauty of Quality campaign at Fruit Attraction trade exhibition in Spanish capital Madrid
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Kiwifruit for Kids hits Chicago Marathon
Zespri positions itself at the event to support its US midwest charity Chicago Run
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Golden night for Sainsbury's
Sainsbury's has won five awards, including Supermarket of the Year for the fifth year running, at this year's 2012 Retail Industry Awards.
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Sunkist citrus joins Lil Snappers line
Sunkist has joined Stemilt’s trademarked Lil Snappers programme as it aims to market small-sized citrus to children
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RSA: sustained investment needed
Fresh produce industry leaders call for continued commitment to developing South Africa's export business
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RSA government restores show funding
Head of South African fresh produce exporters' association reveals breakthrough in negotiations on trade show budget
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Sweet potato campaign takes road trip
Scott Farms' Love Sweet Potatoes campaign is taking to UK roads to educate consumers
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Orsero brand makes show debut
GF Group's premium brand for bananas and pineapples central to promotional push at Fruit Attraction in Madrid
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Market has 'too many' club apples
VOG director Gerhard Dichgans says not all managed apple varieties can survive in market with too many to choose from
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Chingford manager's Zimbabwe campaign
Shaun Hockey aims to raise awareness and support for developing farms and generate funds for good causes
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Oppenheimer becomes Oppy
North American fresh produce company unveils new corporate identity that portrays it as "more nimble and flexible"
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Tesco builds Fresh & Easy brand
Company rolls out new range of salads and vegetables in US, while introducing branded products in UK for first time
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Italy forms pear sector body
Interprofessional organisation represents 70 per cent of country's fresh pear production and will work to boost the sector
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Walmart celebrates South African citrus
Week-long promotional activities in the US northeast will mark long-term partnership between US retailer and South African citrus
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Argentina launches blueberry drive in US
The new season marketing initiative will focus on the early availability, freshness and safety of blueberries from Argentina
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Dole under fire over Ethical Choice brand
Company accused of seeking to "escape scrutiny and potential challenge" by trademarking own version of Fair Trade label
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Awards glory for Wealmoor
UK group scooped the ethical responsibility title at the Institute of Grocery Distribution’s (IGD) award ceremony
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Innovation recognition returns in 2013
Applications can now be submitted for the 2013 Fruit Logistica Innovation Award
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Ex-All Black promotes NZ Avocados
New Zealand rugby star Jerome Kaino has put his weight behind the country’s avocado promotions in Japan