All Marketing articles – Page 296
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ArticleChilean blues campaign goes hi-tech
Smartphone app and social media being used to target younger consumers
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ArticleItalians feast eyes on Envy apples
New Zealand company Enza has signed a deal with Vog and VI.P to produce the Braeburn/Royal Gala cross in South Tyrol
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ArticleCherry pre-packs blossom in Australia
Marketers are noticing a distinct trend towards bags and punnets at retail level, as industry prepares for record crop
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ArticleNisa's fruit and vegetable sales soar following rebrand
Products in modified Heritage line unveiled in June, and success aligns with retailer's aim to create a £500 million brand
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ArticleRetailers' sustainability goals "on track"
Group aims to reach 30 per cent sustainability on fruit and vegetable sourcing by the year-end, rising to 50 per cent in 2015
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ArticleUSDA looks to boost export markets
Fiscal year 2015 funding strengthens market for American products and commodities
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ArticlePerfection pilots new fresh-cut range
Perfection Fresh is taking a fresh run at Australia’s snacking market, trialling its new iLove range in selected Woolworths stores
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ArticleSpain loses citrus labelling row with EC
European court rejects appeal by Spain against mandatory labelling of citrus subjected to postharvest treatments
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ArticleAbate Fetel pear stars at NY event
Tasting event at Eataly NYC featured Italian pear as part of four-course meal prepared by Chef Nicoletta Grippo
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ArticleItalian kids advised on dietary choices
Ipsos data shows that Italian children and adolescents are eating fewer fruits and vegetables compared with 2014
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ArticleWoolworths cleared over Oliver campaign
Woolworths has been cleared of any wrongdoing after complaints it was charging suppliers for its Jamie Oliver promotional campaign
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ArticleBelgian endives get Popeye support
Belgian producers have employed spinach-munching character Popeye to encourage younger consumers to try endives
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VideoTesco promotes citrus to commuters
First marketing campaign following recent signing of direct supply deal with AMC Group offers boost for Spanish fruit
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ArticleColombia mulls citrus potential
Geographical location gives the country a competitive window to supply international markets
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ArticleNMB appoints new marketing director
Rachel Muñoz previously worked for the Home Shopping Network
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ArticleArgentina to showcase blues in China
Argentine blueberries will make their Chinese debut at this week’s China FVF in Beijing
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ArticleUS expects Chilean cherry influx
A double-digit increase is expected for North American imports during the 2014/15 campaign
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ArticleMarketing a focus at International Banana Symposium
Event draws key speakers from South Korea, China and the Middle East
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ArticleBurkina Faso mangoes well worth it
Through Eosta's Nature & More 1 Cent for the Future campaign, sales of mangoes have helped raise essential waterwell funds
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ArticleStrong start to Chilean walnut campaign
Shipments to South Korea, UAE, Turkey and Germany up sharply so far this season