All Marketing articles – Page 292
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ArticleBayer launches innovation prize
Bayer CropScience introduces new Produce Innovation Award at PMA Fresh Summit in Anaheim
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ArticleEnvy says: 'Bite and Believe'
Marketing campaign for Washington-grown Envy will launch at this year's PMA Fresh Summit
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ArticleWonderful Halos in major volume boost
Paramount Citrus has partnered with Mulholland Citrus to expand the rapidly growing mandarin brand
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ArticleZespri strikes gold in North America
Heavily promoted SunGold is proving a hit amongst consumers in the US and Canada
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ArticleEcuador showcases produce to London
Promotional week puts Ecuadorean fresh produce in front of investors, buyers and consumer media in London
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ArticleSlavery advert is a ‘slight’ to industry
A television advert that depicts examples of modern slavery damages the reputation of fresh produce sector, NFU claims
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ArticleChiquita names new vice president for Fresh Express
PMA board member and Chiquita veteran, Craig Stephen, will head up salads convenience arm as it expands value-added and private label
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ArticleChristmas smoothie added to Chiquita range
Range expanded to capitalise on expected spike in demand for smoothies during run-up to Christmas holiday
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ArticleChanges at Sutherland Produce
Company expands its management team, and introduces new brand and website to support growth in organic sales
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ArticleCalifornia grape sales on course in China
Exports to China on track to hit “similar” levels to the record 2013/14 season, says California Table Grape Commission
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ArticleWAC invests in global team
The Washington Apple Commission has flown in an international delegation of marketing representatives to tour the state’s orchards
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ArticleRobinson Fresh scheme raises US$1m
The group's MelonUp! Pink Ribbon Watermelon Programme reaches donation milestone
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ArticleFreshtime hires Bakkavor-trained marketing manager
Claire Matson joins prepared company Freshtime as MD says more new recruits are ‘expected to follow’
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ArticleZespri puts SunGold on show
Following an "extraordinary consumer response", Zespri will showcase its new SunGold variety a the PMA Fresh Summit
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ArticleChile limbers up for bumper blueberry crop
CBC calling on marketers to pull out all the stops to handle this season’s bigger volume
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ArticleIFCO joins salad bar promotion
Reusable packaging solutions specialist contributes salad bars to five Detroit-area schools in the US
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ArticleCo-op's UK apples in 'more stores than other retailers' bid
'We want to show support to Brit growers while giving customers a great range to choose from,' declares retailer's fruit buyer
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ArticleVidalia onions target younger consumers
V for Vidalia campaign utilised social and digital media to reach out to a younger audience
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ArticleSuppliers back landmark EU research project
Compagnie Fruitière, Dole, Fyffes, Total Produce and Univeg among sponsors of "ambitious" Consumer Compass initiative
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ArticleShoppers can boost growers suffering in 'severe' spud market
It's UK Potato Week, but current market conditions are a "great concern" to many of the Potato Council's levy-payers