All Marketing articles – Page 292
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New agreement for 'Papple' variety
Worldwide Fruit agrees deal with AIGN for marketing of its Papple fruit variety
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Florette announces £5m campaign
Group looks to build on last year's Bags of Feelgood campaign with another summer marketing drive
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Banana sales going in One Direction?
Harry Styles' Instagram plug for bananas could have positive impact on demand among teenage fans, says Fyffes
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Freshfel raises School Fruit Scheme questions
Letter to Dacian Ciolos expresses concern over timing of consultation on CAP schemes providing agricultural products to school children
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Special Fruit offers berries with a twist
Belgian group is marketing two new berry varieties under its BerryFresh label, boasting pineapple and raspberry traits respectively
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Marketing splash for Peruvian avocados
A wide range of promotional activities will support the marketing of Hass avocados from Peru in Europe and the US this summer
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Citrus marketing hearing scheduled
USDA revels it will hold a public meeting in April to discuss changes to the marketing order for Florida-grown citrus
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Environmental recognition for Antwerp
Antwerp lands 2013 Environmental Ports Award during the World Ports and Trade Summit in Abu Dhabi
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Naturipe integrates operations
Group and affiliate combines to enhance the service it offers to clients, providing a 'total berry solution' direct from growers
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Italian produce consumption slumps
CSO report shows that fresh produce purchases have slipped in the country over the past decade
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Dole plans to 'peel the love'
The banana giant has just kicked off a new marketing campaign aiming to stress the fun aspects of the fruit
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Gogo hires Dutch marketers for 2013
South African citrus group picks Cool Fresh International and 4Fruit Company to handle marketing strategy for 2013 season
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Asia Fruit Logistica sees bookings rush
Exhibitor registrations for Asia’s leading fresh fruit and vegetable trade show up 17 per cent on same stage last year
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Pom Wonderful outlines UK push
Pomegranate juice brand is investing heavily in a major UK marketing campaign to hit screens in March and April
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SATI focuses on ethical message
Marketing campaign for South African table grapes in UK will focus on the ethical attributes of the country
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Fresh & Easy makes school donation
Retailer gives more than US$2.1m to schools in Arizona, California and Nevada through its annual Shop for Schools programme
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Pink Lady reveals digital plans
The apple brand is set to focus on its online presence in 2013 in order to foster closer relationships with consumers
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Kiku confirms IMS sponsorship deal
Apple brand marketer secures three-year deal to support the International Mountain Summit in South Tyrol
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Healthy breakfast focus in US
National School Breakfast Week highlights the importance of a healthy, nutritious start to the day for school children
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Favorita unveils new banana campaign
My Favorita aimed at communicating unified brand message to consumers across number of key European markets