All Marketing articles – Page 298
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ArticleTrio of Italian fairs tussle for top spot
Italy's leading trade fair for fresh fruit and vegetables, Macfrut, faces a sharp rise in competition from two new shows in 2015
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ArticleChilean blues set sights on US
Having made the fight against Lobesia a priority, the industry is confident it can claw back some of the market share it lost in the US last season
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ArticleInterfel pushes produce seasonality
The idea that fresh fruit and veg are more affordable when they are in full season is central to Interfel's promotions in France
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ArticleBranston brings Italian new potatoes to market
New season Elvira potatoes will be sold in 750g pre pack format for first time exclusively in Tesco stores
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ArticleMcIntosh: big apple for the Big Apple
The New York Apple Association will hand out over 88,000 McIntosh apples to runners at this year's NYC Marathon
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ArticleFlorette brings baby kale to UK retailers
Salad brand says baby kale is a £3.3m opportunity for single leaf sector and confirms “massive marketing” push will follow
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ArticleCapespan forms joint venture in Turkey
Cape-branded bananas and pineapples part of new marketing plan for promising new markets in Europe, Africa and Middle East
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VideoBorough opens first ‘real’ apple store
Market showcases 1,000 of rarest and oldest apples to mark English harvest in spoof of Apple store
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ArticleMore Tenderstem sold last month than in the whole of 2004
The Chinese kale and regular broccoli hybrid had sales of 564,000kg in September 2014
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ArticleUnited Fresh honours Mike Cavallero
Former Dole man will be recognised at the Produce Legends Dinner during the Midwinter Leadership Forum
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ArticleCamposol targets UK and Europe for blueberry growth
Move is aided by a substantial programme of plantings that will see its production rise to approximately 2,000 hectares by 2016
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ArticleTimeline: The chase for Chiquita
As Chiquita shareholders prepare to vote, we track the progress of the ChiquitaFyffes merger plan and Cutrale-Safra takeover bid
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ArticleSnapDragons soar into Wegmans stores
New apple variety with sweet flavour is expected to represent a healthy alternative to junk food
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ArticleQuality veg burger brings cash for Mash
Mash Direct showcased best-seller burgers at Sial and said it is poised for more growth in multiple retailers
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ArticlePotato brand enters convenience sector
French potato supplier Parmentine unveiled its ‘Simplement Pomme de Terre’ microwaveable potato pots at Sial this week
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ArticleColdpress poised for growth with value range
Smoothie brand to launch lower price offering to take on Innocent, and plans for growth through new UK manufacturing site
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ArticleRed clementine wins innovation award
Mandarossa clementine, which is supplied by Sicilian firm Coa, has scooped the annual MMG Citrus Innovation Award
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ArticleDIY mushroom kits win at Sial 2014
Bronze Sial Innovation Award 2014 won by fresh produce firms, as pureed vegetable discs and potato churros win category awards
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ArticleFruitnet to launch global news service
Online news provider set to unveil Fruitnet Daily News in late October, meeting demand for global industry coverage
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ArticleNergi ends successful campaign
The kiwiberry brand benefitted from astute communication and positioning to boost sales during 2014