All Marketing articles – Page 302
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ArticleEarly start for California grapes
It’ll be early, big and beautiful – the Californian grape season looks set to provide the trade with a bumper, 100m-carton crop
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ArticleRubens in running for third gold
Trademarked apple variety targeting third successive victory as Britain's tastiest apple at upcoming National Fruit Show
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ArticleSunkist takes another stand
US family co-operative joins with retailers to encourage charity lemonade sales
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ArticlePMA-United merger falls through
Question of leadership creates stumbling block in goal to unite the US fresh produce industry’s two leading organisations
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ArticleAndy Murray boosts strawberry returns
Tennis star's excellent showing at recent Wimbledon championships helps retailer Waitrose achieve sales increase
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ArticleDole promotes salad selfishness
Desperate Housewives' Felicity Huffman continues to front Salad'tude campaign as it focuses on self-indulgence
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ArticleCore and Delta join Kiku family
South African and Serbian apple grower-exporters sign up to produce and promote Kiku-branded fruit
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ArticleDriscoll's varieties proving popular
A selection of the Netherlands-based group's new strawberry varieties are testing well with consumers
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ArticleMorrisons offer boosts Pink Lady
Record sales of branded apple achieved during three-week, half-price promotion, British retailer reports
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ArticleSouth African avocados on course
All signs point to a strong season with grower organisation SAAGA predicting that it will produce a 12.5m-carton export crop
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ArticleInnocent teams up with Disney
Innocent and Disney hope to form a winning combination in the UK, engaging with children and boosting kids' interest in fruit
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ArticleEnza and Zespri team up in Europe
A year on from their bitter court battle, the New Zealand exporters say they will work together to sell gold kiwifruit in Europe
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ArticleMurcia 'needs quality label' for almonds
Alfonso Gálvez Caravaca says a quality marque will allow the region to promote its product among consumers
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ArticleCall for greater Spanish grape promotions
Alfonso Gálvez Caravaca of Asaja Murcia has said that a marketing push should take place in the UK and Germany
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ArticleFreshfel launches Kids Enjoy Fresh site
New website is designed to highlight the benefits and enjoyment of fresh produce consumption to European children
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ArticleCapespan North America is born
Fisher Capespan USA and Distribution Fisher Capespan Canada announce a new registered trade name
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ArticleDutch cherry season gets underway
Start of campaign coincides with end of Italian season and first arrivals of Turkish cherries alongside later Spanish supplies
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ArticleSoccer promo for South African citrus
Western Cape Citrus Producers Forum takes part in major tournament attended by more than 4,000 young soccer players
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ArticleDole backs bananas in new campaign
Group pushes banana as a natural source of energy in its summer-long 'Nature's Original Energy Bar' programme
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Article+Brócoli aims to build demand in Spain
Spanish promotional organisation appoints new president and targets significant increase in domestic consumption of broccoli