All Marketing articles – Page 299
-
ArticleAustria wants more regional produce
Major retail group Rewe says its new regional brand is part of plans to link consumers with their nearest suppliers
-
ArticleEnvy calls for belief
The Washington harvest for Envy apples is being accompanied by a new promotional campaign to 'Bite and Believe'
-
ArticleBuilding the berry business: the Nordic model
The entire value chain must work together to deliver sustained growth within the berry category, says Bama CEO Rune Flaen
-
ArticleFreezers across the UK 'neglected'
18 to 34-year-olds twice as likely to agree that they don’t like eating food that is stored in the freezer than over-35, IGD has found
-
ArticleNature Fresh Farms adds key staff
Chris Veillon will oversee the company’s consumer marketing strategy
-
ArticleAeon promotes Malaysian produce
Aeon has run its fourth Best of Malaysia promotions in Japan
-
ArticleSunGold prominent at Fresh Summit
Following a season of increased recognition, Zespri's gold kiwifruit variety has been on show at the Anaheim event
-
ArticleBayer launches innovation prize
Bayer CropScience introduces new Produce Innovation Award at PMA Fresh Summit in Anaheim
-
ArticleEnvy says: 'Bite and Believe'
Marketing campaign for Washington-grown Envy will launch at this year's PMA Fresh Summit
-
ArticleWonderful Halos in major volume boost
Paramount Citrus has partnered with Mulholland Citrus to expand the rapidly growing mandarin brand
-
ArticleZespri strikes gold in North America
Heavily promoted SunGold is proving a hit amongst consumers in the US and Canada
-
ArticleEcuador showcases produce to London
Promotional week puts Ecuadorean fresh produce in front of investors, buyers and consumer media in London
-
ArticleSlavery advert is a ‘slight’ to industry
A television advert that depicts examples of modern slavery damages the reputation of fresh produce sector, NFU claims
-
ArticleChiquita names new vice president for Fresh Express
PMA board member and Chiquita veteran, Craig Stephen, will head up salads convenience arm as it expands value-added and private label
-
ArticleChristmas smoothie added to Chiquita range
Range expanded to capitalise on expected spike in demand for smoothies during run-up to Christmas holiday
-
ArticleChanges at Sutherland Produce
Company expands its management team, and introduces new brand and website to support growth in organic sales
-
ArticleCalifornia grape sales on course in China
Exports to China on track to hit “similar” levels to the record 2013/14 season, says California Table Grape Commission
-
ArticleWAC invests in global team
The Washington Apple Commission has flown in an international delegation of marketing representatives to tour the state’s orchards
-
ArticleRobinson Fresh scheme raises US$1m
The group's MelonUp! Pink Ribbon Watermelon Programme reaches donation milestone
-
ArticleFreshtime hires Bakkavor-trained marketing manager
Claire Matson joins prepared company Freshtime as MD says more new recruits are ‘expected to follow’