All Marketing articles – Page 313
-
ArticleHaagen-Dazs launches veg ice cream
Japanese arm of ice cream giant is trialling fruit and veg flavoured ice cream pots
-
ArticleDole feels love with roadshow return
This year's Peel the Love campaign will feature bananas, pineapples and other products during two simultaneous events
-
ArticleGrapefruit on steakhouse menu in Korea
The Florida department of agriculture has linked up with a steakhouse chain in South Korea to promote Florida grapefruit
-
ArticleHealth message returns to Germany
German shoppers will see Frische ist Leben promotional posters in supermarket car parks over eight-week period
-
ArticleBig funding boost for EU promotions
European Parliament approves new scheme which will see promotional funding for agriculture rise to €200m by 2020
-
ArticleBananas central to Mahindra Univeg JV
New company, set to begin operating by the end of June, sees "huge potential" in India's fresh produce import-export trade
-
ArticleMahindra & Univeg form India venture
Companies sign agreement to develop supply of fresh fruit and vegetables in India under Saboro brand
-
VideoTotal Produce trials NFC technology
Near field communications and beacons will enable marketer to speak directly to consumers' smartphones in store
-
ArticleReady Pac launches online contest
Group's 'Snax Right' social media competition challenges consumers to find healthy snacking options
-
ArticleNew salad pots for Scotty Brand
Beetroot, cranberry and cabbage and carrot feature as part of Scottish umbrella brand's new products
-
ArticleBanaBay enters the pineapple market
UK-based firm will source new product from Ecuador, with plans to enter the US, New Zealand and Maltese markets
-
ArticleDel Campo offers t'mates tomatoes
Initially developed by Enza Zaden, the Tomazur tomatoes are being marketed in North America
-
CommentFuture fresh berry trends
Following the Global Berry Congress 2014 in Amsterdam, Eurofruit editor Mike Knowles sums up the event’s findings
-
ArticleIceland donates six-figure sum to charity
The latest cheque brings Iceland’s total donations to the charity over the last six years to more than £660,000
-
ArticleFPJ Q&A: Character advertising
Martyn Fisher talks fresh produce character advertising with Polly Akielan and Dieter Lloyd of PamLloyd PR and Marketing
-
ArticleBrits reach 4.3 portions a day
New survey following much-publicised UCL one highlights difficulties consumers have with eating fresh fruit and vegetables
-
ArticleCrunch Pak announces Yankees deal
Long-term strategy is to work with several sports teams to create branded products that will be sold in their respective regions
-
ArticleUnited Fresh backs School Food Act
Tom Stenzel welcomes federal investment that will ultimately lead to healthier meals in US schools
-
ArticleBayer Cropscience rebrands Nunhems
Unit becomes Bayer CropScience Vegetable Seeds, reflecting greater integration into parent group it joined in 2002
-
ArticleRSA citrus exports celebrate US milestone
South Africa’s exports of citrus to the US have increased dramatically since the programme began 15 years ago