All Marketing articles – Page 313
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‘We Care, You Enjoy’ campaign launches
Proexport and Hortyfruta reveal details of three-year initiative, featuring German actress Esther Schweins
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Sector must broaden its approach
Freshfel Europe calls on industry to adopt 'holistic approach' to marketing inherent qualities of fresh fruit and vegetables
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Brands issued social media warning
Research suggests that users of social media platforms such as Facebook are drawn to brands by added incentives
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GF Group shows off F.lli Orsero boxes
Company unveils innovative cartons designed to allow easy presentation of pineapples and bananas at point of sale
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Brands issued social media warning
Latest research from Mintel throws up interesting results for fresh-produce brand owners.
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All Day Long gets co-funding from EU
The Belgian campaign to boost fruit and vegetable consumption has received the continued backing of the European Union
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Spanish Young Chef of the Year revealed
Foods from Spain announces that Ben Murphy is the winner of its annual Spanish culinary competition
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Kloosterboer picks up sustainability prize
Group receives the Lean and Green Award for dedication to a sustainable business process
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NZ gold kiwifruit grafted ‘illegally’
Desperate New Zealand kiwifruit growers have taken matters into their own hands by grafting a trial gold variety
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The Greenery unveils 2inOne promotion
Dutch marketer aiming to boost demand for Conference pears among German consumers by underlining fruit's versatility
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Savvy lands Florette campaign
Salad leader's 2012 promotional push in the UK will be driven by Savvy Marketing
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Pink Lady to launch kids brand
France-based apple brand plans new product launch, ‘PinKids’, specifically targeted at children
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Washington cherry order continues
Growers vote in favour of continuing the industry's federal marketing order at referendum
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GF Group to unveil Fratelli Orsero brand
New label to be used on Italian company's fruit following decision to end long-standing marketing deal with Del Monte
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Agrexco aims to bounce back in 2012
Under the guidance of new owner Gideon Bickel, the fallen Israeli fresh produce giant is aiming to re-establish itself this year
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Del Monte turns up the Heat in Miami
Fresh produce giant enters into sponsorship agreement with Eastern Conference NBA team Miami Heat to be organisation's official fruit provider
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San Francisco tastes European Flavors
European promotional project is on show at the Winter Fancy Food show in San Francisco, US
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Emiliano Escobedo quits Apeam for HAB
Eduardo Serena is to take on the role of marketing director at the Mexican avocado organisation, replacing Emiliano Escobedo
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Kleppe wins Argentinean award
The apple and pear giant has received national recognition for its innovation, excellence, commitment and hard work
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Industry aims for positive year in 2012
Freshfel puts 'challenging' 2011 behind it by taking the lead in assisting Europe's fresh produce industry through a series of planned initiatives