All Marketing articles – Page 325
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ArticleEnzafruit freshens up site
The company's new redesigned website has been designed to improve the service it offers its customers
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Article
Doctors look to the trade in obesity fight
Doctors in the UK have united in an unprecedented move to launch a campaign to combat obesity and are seeking the views of the fresh produce industry.
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ArticleSweet Perfection soft fruit brand launched
ZON subsidiary Sun Berry International unveils new trademark for high-end strawberries, with other products to follow
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ArticleMajor US citrus players unite
A 'strategic alliance' in the US citrus industry is expected to benefit both growers and buyers
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ArticleClub varieties show good promise
Dutch group The Greenery suggests commercial model of controlled production and marketing is reaping significant rewards
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ArticleBreakfast campaign seeks produce partners
PhytoTrade Africa is looking for fresh-produce trade partners in its Better Breakfast campaign in the UK.
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ArticleCPMA unveils new branding image
The Canadian Produce Marketing Association’s new visual identity is designed to align with its refined focus and reflect the strength of both the produce industry and CPMA
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ArticleMorrisons back with Fresh In campaign
Retailer underlines its commitment to sourcing locally produced fresh fruit and vegetables "wherever possible"
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ArticleUSDA approves mango levy increase
The additional resources will allow the National Mango Board in the US to further its research and marketing efforts
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ArticleTesco launches review of brand communications
Tesco has announced a review of its brand communications as part of efforts to improve its customer offer over the coming year.
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ArticleInnocent slims down ahead of Olympics
Smoothie maker launches 160ml range for sale in Tesco and Sainsbury's as part of lunchtime meal promotions
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ArticleBonduelle redesigns in Russia
Following its recent acquisition in Russia, Bonduelle has segmented its offering into three lines and given its packaging a makeover
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ArticleCrunch Pak unveils Flavorz range
The US fresh-cut supplier claims its new line of flavoured apple slices are geared towards boosting fresh fruit consumption among children
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ArticleGood start for Spanish strawberries
Freshuelva looks to build on export rise with promotional campaign in German cities
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ArticleBeckham's health kick for Burger King
Footballer and other celebrities help relaunch chain's menu, which now includes fruit smoothies and freshly made salads
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ArticleBoom times for US mango demand
New consumer research shows growth in US demand since 2007 on the back of successful marketing programmes
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ArticleGruppo Pam promotes freshness
Italian supermarket, hypermarket and discount chain operator focuses on quality and taste in new advertising campaign
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ArticleDel Monte Foods loses ‘fresh’ case
Fresh Del Monte has been awarded US$13.15m in damages in a case against Del Monte Foods concerning the ‘fresh’ status of processed fruit
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ArticleTe Awanui leads Japanese delegation
Maori grower Te Awanui Huka Pak will lead a NZ kiwifruit delegation to Japan this week and open the Zespri Trade Conference in Tokyo
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ArticleFlorette's Duo hits screens
The group has launched a new TV ad campaign to highlight its Duo range of pre-packaged salads