All Marketing articles – Page 326
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ArticleInterfel aims to restore produce image
The French group is organising a new summer campaign designed to restore the image of fresh produce following the E.coli outbreak
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ArticleMangoes register uptick in sales
Marketing activity organised by the National Mango Board is reportedly having a positive effect on stock movement
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ArticleEC approves agri marketing programmes
Commission gives green light to promotional schemes and proposes additional €15m initiative for fresh produce in wake of E.coli outbreak
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ArticleUpdate: Peru avocado campaign in full swing
Producer organisation ProHass expects 70,000 tonnes of 'Delicious Hass Avocados'
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ArticleMexico tour raises quality profile
Mexico Calidad Suprema is spreading the word about the nation’s fresh produce food safety and social/environmental credentials
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ArticleWoolworths employs new strategies
As a price war between Australia’s two main supermarkets continues, Woolworths is introducing some new strategies to its fresh produce sector
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ArticleUnited Fresh becomes MyPlate partner
Association signs MOU with the USDA to promote the 'Make Half Your Plate Fruits and Vegetables" message
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ArticlePromising start for Northwest cherries
Asian markets spearhead strong start to the export season for Northwest cherries, taking a third of early shipments
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ArticleCitrus growers support US youth soccer
With the South African citrus marketing season in the US well underway, growers continue to support US youth soccer development
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Article'Grown in the USA' a popular concept
Shelton Group research shows that US consumers are keen to see a label on produce confirming its national origin
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Asda to import Pakistani mangoes
UK supermarket chain Asda plans to trial the sale of GlobalGAP-certified mangoes from Pakistan this year
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ArticleTotal Produce unveils viral video
Social media-friendly online content designed to capture imagination of consumers and draw attention to recently launched website
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ArticleBlues committee expands members
Five additional companies bring to 10 the number of exporters now operating as part of the Argentinean Blueberry Committee
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ArticleSpain aims to restore consumer confidence
Campaign focuses on restoring good image of Spanish vegetables with country’s consumers
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ArticleNew sponsorship deal for Pink Lady
Pink Lady apples are sponsoring a brand new food and wine pairing competition - What Food What Wine?
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ArticleMexico invites US food professionals
Mexico Calidad Suprema is offering tours of certified farms and facilities aim to demonstrate the nation’s commitment to food safety
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ArticleFlavours of Chile campaign underway
Country of origin promotions for Chilean food and beverages are currently taking place in Russia and Turkey
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ArticleApata buys Primor stake
NZ’s Apata has bought a 33 per cent stake in marketer Primor Produce in a bid to vertically integrate
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ArticleDutch aim to restore Germans' faith
The Greenery and Prominent team up to promote vegetables to consumers in Germany as part of roadshow campaign