All Marketing articles – Page 328
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ArticleHorticulture Australia loses manager
Horticulture Australia’s long-serving export development manager Wayne Prowse has left to pursue new opportunities in the same field
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ArticleBrands could be making a return
As advertising budgets have come under pressure during the past few years, a number of PR and branding campaigns have shown their worth in boosting consumer excitement about fresh produce
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ArticleMyPlate to transform US consumption
USDA’s new generation tool intends to prompt Americans to think more about eating healthily at meal times
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ArticleTouch of glamour for Publix scheme
Miss America 2011 Teresa Scanlan visited a Publix store to aid the launch of the retailer's Produce for Kids campaign
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ArticleDisney supply tie-up for Chiquita
CEO Fernando Aguirre revealed that the group has signed a deal to supply Disney theme parks and resorts
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ArticleOscar awards back at Macfrut
Following the success of the inaugural Macfrut Oscar awards in 2010, the innovation competition returns this year
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ArticlePink Lady plans for summer
The apple brand has a varied summer campaign in store for the UK market, with social media set to play a key role
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ArticleInova Fruit to manage apple sales
Breeder establishes commercial arm to oversee sales strategy on behalf of several of the Netherlands' leading topfruit marketers
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ArticleUSDA to create new inspection branch
Reports in the US suggest that the agricultural organisation is to merge its fresh and processed product divisions
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ArticleFresh Rinse makes marketing appearance
New marketing campaign kicking off in the US this month introduces Fresh Rinse to consumers
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ArticleDel Monte pineapple wins award
Del Monte Gold extra sweet pineapple recognised by International Taste & Quality Institute
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ArticleBrammy Awards entries extended
Potential candidates for the Brammy Awards 2011 are being given extra time to enter.
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ArticleBerry Gardens hits gold standard
Company's range on display at Chelsea Flower Show aids Waitrose and NFU in their gold medal quest
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ArticleDole Fresh UK lands prestigious award
This year's Re:fresh Awards saw Dole Fresh UK named as the Importer of the Year
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ArticleBerryWorld launches Snackerries line
New mixed berry punnet contains prepared grapes, strawberries, blackberries and blueberries
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ArticlePrada, Suno, Stella McCartney, Fyffes…
Leading fashion houses like Prada and Stella McCartney may have started putting bananas and citrus on their clothing designs, but Laurence Swan has been wearing fruity ties for years...
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ArticleParsnip producer lands gong
A Staffordshire producer has won the fresh produce category at the prestigious Heart of England Fine Foods (HEFF) Diamond Awards with its British parsnips.
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ArticleRijk Zwaan launches Kazakhstan HQ
Almaty is the location of the latest addition to Rijk Zwaan's international portfolio
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ArticleFruit Logistica 2012 promotion underway
Marketing campaign launches, with leading fresh produce event set to be promoted at various presentations and industry meetings
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ArticleFreshfel tells consumers about supply chain
Freshfel Europe president explains importance of steps involved in getting fresh produce 'from farm to fork' to consumers