All Marketing articles – Page 328
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ArticleSocial media win for Maersk Line
Shipping giant lands the Social Media Campaign of the Year title at the European Digital Communications Awards in Berlin
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ArticleUSDA recognises grape moth programme
Key stakeholders in the Cooperative European Grapevine Moth programme are handed a USDA award
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ArticleChile launches promotional videos
Two new videos document the virtues of Chile’s prune and walnut industries as word-class producer-exporters
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ArticleReady Pac salads engage children
New Disney-themed Cool Cuts salads and mini-meals from Ready Pac include fruit and vegetables in every pack
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ArticleIndia eases open the door for FDI
Investors are cautiously optimistic that after years of hinting and false starts India’s government has finally opened its retail sector to foreign investment
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ArticleDole partners with Hy-Vee on health
Local US retailer teams up with fresh produce multinational to improve school lunch options for Iowa students
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ArticleTrops launches mango promotion
Malaga-based cooperative links with 5 al Día to carry out a month-long promotional campaign for mangoes in Spain
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ArticleMarketing drive for Mexican avocados
US$2.5m TV and radio campaign promotes consumption of bumper supply of Mexican avocados to the US market this year
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ArticleSalanova lettuce turns heads in Poland
Rijk Zwaan's easy-to-cut lettuce has been nominated for the country's prestigious Fresh Market Award
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ArticleZespri launches iPhone game in China
Zespri is targeting young urban females in China with the launch of a new branded iPhone kiwifruit farming game
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ArticleGrowers can rely on Brian and Stuart
Nunhems is offering two new butterhead lettuce varieties to help growers face up to winter challenges
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ArticleZespri renews Kiwifruit for Kids drive
The second campaign, dedicated to tackling childhood obesity, kicks off today in the US with the support of charities and retailers
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ArticleTotal Cherry seals exclusive cherry rights
The UK firm has inked a license agreement with a Canadian group to produce and market late-producing Staccato cherries
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ArticleItaly unveils new national brand
Italy, The Beauty of Quality set to feature prominently in Mediterranean country's export trade promotion activities in future
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ArticleChilean avocado group unveils logo
The importers organisation has overhauled its image for the first time in ten years to raise awareness of Chile as a country of origin
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ArticleTurbana supports banana retail sales
Via a community-focused, health promotion at participating Shaw’s stores, Turbana aims to encourage shoppers to buy more bananas
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ArticleProduce advertising 'boosts consumption'
Results of research in the US shows greater fruit and vegetable consumption in US states could be linked to promotional campaigns
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Fresh-Veg unveils new look
The US produce importer has created a new logo and marketing initiative to reflect its shift towards more direct sourcing from Mexico
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ArticleClemenGold expands in Europe and Asia
Branded soft citrus to be promoted in new markets as the fruit's South Africa supply base expands into South America
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ArticleDole Europe launches plantain promotion
Company aiming to build awareness among German consumers of tropical product's potential uses in the kitchen