All Marketing articles – Page 327
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ArticleSmoothies “must live up to claims”
Fruit drink producers need to be more honest about the content of their smoothies and juices, argues consumer group
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ArticleChiquita campaign rolls into Milan
International fresh produce company Chiquita's Italian division has unveiled a new advertising promotion designed to draw attention to the quality of its branded bananas among commuters and tourists in Milan.
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ArticleTalking Heads | Thierry Mellenotte
Fruitnet.com talks to Pink Lady Europe's general manager Thierry Mellenotte about his career so far and his thoughts on the industry
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ArticleChiquita's magic visit to Disney park
Fresh produce giant offers Magic Kingdom visitors a variety of fruit and a free day at the Florida park
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ArticleEmirates SkyCargo recognised for excellence
Dubai-based group wins the Platinum Award at this year's Air Cargo Excellence Awards
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ArticleItalian group aims to alter perceptions
New venture involving many of Italy's leading fresh produce firms will look to change consumer's view of fruit and vegetables
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ArticleMHAIA unveils radio campaign
The Avocados from Mexico consumer marketing drive will hit US airwaves for 10 weeks this spring to encourage greater avocado consumption in 13 markets
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ArticleMove over Granny, Pink Lady is UK's third favourite apple
For the first time ever, the Pink Lady has pushed Granny Smith from her podium to take the number-three spot for apple sales by value in the UK market.
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ArticlePink Lady apples climb UK league table
Latest sales figures show Pink Lady has moved into third place in the UK apple market in terms of sales value
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ArticleDole forms club to promote salads range
Dole Salad Circle is part of group's Salad-tude marketing campaign, fronted by Desperate Housewives' star Felicity Huffman
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ArticleWashington Apples partners Indian cricket team
Washington Apples is the official fruit partner of Indian premier league cricket team Chennai Super Kings
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ArticleHAB unveils nutrition research plan
The Hass Avocado Board’s long-term avocado health study initiative is aimed at driving increased avocado consumption in the US
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ArticleFace time for Touquet Savour
The French potato supplier has seen a significant rise in sales since it started displaying the producer's face on its packaging
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ArticleChiquita campaign rolls into Milan
Company's new marketing promotion includes posters aimed at commuters and tourists visiting the city centre
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Spring campaign for Avocados from Mexico
Upcoming promotions across the US are aimed at supporting record avocado volume set to enter the market from Mexico
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ArticleUniveg Katopé UK makes Fairtrade donation
Group backs Fairtrade Fortnight by offering fruit to young patients on a children's ward at a hospital in Peterborough
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ArticleEU allocates School Fruit Scheme funds
Italy will be the main beneficiary of the scheme and will receive some €20.5m in EU funding for the 2012/13 school year
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ArticleProduce linked to ‘golden’ skin tone
Eating fresh produce with high carotenoid levels can give skin an attractive ‘golden’ glow, according to new research
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ArticleDole launches online salad club
The Salad Circle will feature exclusive recipes, serving suggestions, insider tips and online chat opportunities via Facebook
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ArticleGrower vote backs Grape Commission
California Table Grape Commission will continue for a further five years after the state's growers vote in its favour