All Marketing articles – Page 327
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ArticleSun America reinforces traceability
The US melon importer has selected HarvestMark for its cantaloupe traceability as retail buyers and shoppers seek greater peace of mind
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ArticleEU pledges €17m to promote fruit and veg
European Commission approves programmes in 11 member states to help fruit and vegetable sector's recovery from E coli crisis
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ArticleArgentina launches blueberry campaign
Promotions will focus on the European market and highlight the availability, reliability and quality of Argentinean fruit
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ArticleAsda enjoys solid Q3
Walmart International's Doug McMillon reveals in an analyst conference call that comparable sales climbed 1.3 per cent
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ArticlePink Lady enhances digital efforts
The apple brand is being given a boost with a whole range of digital initiatives, including a new website
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Article
EVG wins Q Food award
Evesham Vale Growers has won the Quality Food Award in the fresh produce category for the second time.
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ArticleTurks turn to spinach and oranges
Study of consumption habits in Istanbul shows that spinach and oranges are the most popular winter fruit and vegetable respectively
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ArticleWaitrose Xmas Blipp
Waitrose is joining The X Factor and Downton Abbey in pioneering a new technology that lets viewers interact with their TV using a mobile phone.
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ArticleGerman consumers sample apple varieties
Rhineland Provincial Fruit and Vegetable Producers Union to offer samples of apple varieties at consumer fair in Essen
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ArticleSun World appoints new licensees
Sun World is branching into Spain and Brazil with the announcement of new grape and stonefruit licensees in those countries
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ArticleNew promotions for Antilles bananas
The new marketing campaign from UGPBAN stresses the Frenchness of bananas from the French Antilles
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ArticleFraich'kids combines learning and fun
The aim of the new roadshow is to educate French children about fresh produce while encouraging them to enjoy themselves
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ArticleAldi Süd trials produce promotion
German discounter trials new marketing campaign to boost sales of fruit and vegetables
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ArticleMango Board launches new website
The website is designed to enhance user experience and keep visitors on the site longer thanks to new and improved features
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ArticleSupervalu driving produce consumption
Retailer to follow its Fresh Produce. Fresh Prices. initiative with Kids Club programme
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ArticleBecks joins Sainsbury's as face of kids campaign
David Beckham is teaming up with Sainsbury's as an ambassador to inspire children to lead healthier and more active lifestyles.
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ArticleZespri donates US$20,000 to US charities
The group’s online Kiwifruit for Kids campaign may be rolled out in other markets following its success Stateside
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ArticleVLAM campaigns for mushrooms
The Flemish organisation's mushroom campaign features in-store tastings and a new recipe website
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ArticleFirstFruits backs anti-hunger campaign
Group is to team with retailers in bid to bring attention to food insecurity and underserved people in the US
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ArticleDole donates salad bars to California schools
Produce giant continues efforts to combat California’s childhood obesity epidemic by donating salad bars to schools in Oxnard