All Marketing articles – Page 330
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ArticleEnza revamps kiwifruit branding
Enza has launched its new ‘Taste Explosion’ kiwifruit branding scheme this week at Fruit Logistica in Berlin
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ArticleFPC calls for end to consumption 'decline'
Europe needs to tackle decline in eating fresh produce, says Fresh Produce Consortium in wake of new Consumption Monitor's release
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ArticleUniveg welcomes Dominican representative
Fairtrade and social responsibility were high on the agenda for the recent visit of Ambassador Dr Federico Alberto Cuello Camilo
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ArticleStyle Icons: Best Fresh unveils premium range
The Best Fresh Group has launched a new fresh fruit and vegetable brand called Icons with packaging designed to present the season's 'most beautiful' and 'tastiest fruit and vegetables' in a striking box.
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ArticleGruventa plans 'high-tech' promotions
Spanish marketer to focus on range of technology-driven promotions during 2012
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ArticleBest Fresh Group launches 'Icons'
Dutch fresh produce group will introduce new 'best of the season' brand at Fruit Logistica 2012
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ArticleTotal Produce launches QR reader app
Branded smartphone app will allow shoppers to scan codes on product packaging and download targeted content
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ArticleProexport to utilise celebrity appeal
Well-known German actress Esther Schweins will highlight ‘We Care, You Enjoy’ campaign at Fruit Logistica 2012
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ArticleNew boost for Lancashire growers
Lancashire produce will get a boost from a new initiative by the local tourist board to promote the county’s food producers and their products.
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ArticlePistachio growers vote for amendments
The US pistachio industry's marketing order will be amended following a majority vote
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ArticleSpanish pick German actress to front campaign
German comic actress Esther Schweins has been unveiled as the face of Spanish promotional campaign We Care, You Enjoy in Germany and Austria.
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ArticleSimple labels to 'revolutionise' potato buying
UK consumers will be able to determine whether their potatoes are firm, fluffy or creamy
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ArticlePomeGreat launches marketing campaign
Television marketing campaign will push the health benefits of pomegranate juice to UK consumers
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ArticleFreshfel urges holistic approach
The fresh produce trade needs to take a holistic approach to increase consumption, pan-European trade body Freshfel Europe has warned.
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ArticleWell Pict launches photo campaign
Premium berry marketer asks retailers and consumers to photograph its produce as part of new social media-driven promotional drive
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Article‘We Care, You Enjoy’ campaign launches
Proexport and Hortyfruta reveal details of three-year initiative, featuring German actress Esther Schweins
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ArticleSector must broaden its approach
Freshfel Europe calls on industry to adopt 'holistic approach' to marketing inherent qualities of fresh fruit and vegetables
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ArticleBrands issued social media warning
Research suggests that users of social media platforms such as Facebook are drawn to brands by added incentives
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ArticleGF Group shows off F.lli Orsero boxes
Company unveils innovative cartons designed to allow easy presentation of pineapples and bananas at point of sale
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ArticleBrands issued social media warning
Latest research from Mintel throws up interesting results for fresh-produce brand owners.