All Marketing articles – Page 330
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Article
Israeli stonefruit export season begins
Leading exporter Agrexco underlines importance of secure, high-quality production with new branding approach for Carmel
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Article
Size matters for RSA grapefruit
New research carried out by the South African Citrus Growers Association has revealed that UK consumers seek larger fruit sizes
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Avocado training programme pays dividends
A TV appearance has crowned an increased Asian buyer training programme for Australia’s Avocado Export Company this year
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NZ considers domestic avocado promotion
A potentially record-breaking crop has spurred New Zealand’s avocado industry to consider domestic promotions
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Mango debuts on home shopping channel
An Indian company has started selling mangoes through its home shopping television channel
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Hargreaves Plants lands award
UK wholesale soft-fruit supplier Hargreaves Plants has won an award for its commitment to staff training and apprenticeship schemes.
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USDA outlines promotional funding
Some 70 agricultural organisations are benefiting from funding to help expand commercial export markets
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Mango Hometown Tour begins
National Mango Board enlists top chefs to promote fruit in six US cities
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Frontera unveils melon website
The Melon Mania site offers consumers across the US information on melon seasons, ripening and recipes
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Interfel on the move
The French interprofessional organisation is set to move offices, but remains in the heart of the capital
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Tough times for California stonefruit
Following a decade of mostly unprofitable markets, the US state's stonefruit industry faces a very uncertain future
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Irish rugby star fronts consumption campaign
Bord Bia has recruited Irish international rugby star Tommy Bowe, a member of the Lions touring team, to head its Best In Season fresh produce promotion campaign.
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Price to present Pinnacle Awards
Waitrose MD Mark Price will present next week’s Pinnacle Awards at the Farmers’ Club in London.
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In-store marketing service for produce
Marketing companies form alliance to launch service measuring in-store fruit and vegetable retail activities
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Horti Fair offers new prize
Exhibitors given fresh incentive to attract visitors to Horti Fair with introduction of Marketing Cup
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Dinosaur brand sets foot into China
California stonefruit giant Kingsburg is launching its Dinosaur-branded pluot in Hong Kong and China this year
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Blue Skies crowned for sustainability
UK prepared fruit supplier Blue Skies, which has factories in Ghana, Egypt, South Africa and Brazil, has received a Queens Award for Sustainable Development for the second time in four years.
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Foods from Spain goes online
The promotional group has seen the benefits of online media for its current Spanish berry campaign
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AOP Armonia launches new identity
Southern Italy's first association of producer organisations has unveiled its new brand identity at a special meeting in Sorrento
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Re:fresh finalists unveiled
The finalists for this year's Re:fresh have been announced with some of the industry's biggest players among the nominees.