All Marketing articles – Page 331
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Israeli pomegranate juice launches in UK
Moshel starts importing 'super-premium' 100 per cent pure pomegranate juice from Galilee mountains of Israel
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Valfrutta arms consumers with new tools
Company launches specially designed orange peeler and kiwifruit slice-and-scoop to promote consumption of its products
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Jack Buck Growers changes name
Fresca-owned chicory and celeriac specialist to be known as DGM Growers
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New blueberry promotion in US
“Little Blue Dynamos” television advertisement aims to connect the fruit’s identity with consumer experience
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Ready Pac targets cost-conscious shoppers
US packaged salad company offers Salad Singles as new low-cost, low-calorie alternative to successful Bistro line
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New Zealand secures Kanzi apple
New Zealand will soon begin growing Kanzi apples now a major fresh produce marketer has secured marketing rights for the variety
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Avocados from Mexico backs culinary event
First dedicated avocado cooking and tasting competition encouraged US consumers to prepare more than just guacamole
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Univeg Germany revives 1x1 brand
Company reveals plans to reintroduce the fresh produce trademark made famous by Chiquita's former subsidiary Atlanta
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Compagnie Fruitière launches promotion
A new marketing drive is being planned by the French group to highlight the quality of its exotic range from Africa
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Spanish launch double-decker competition
Foods from Spain has launched its annual competition for primary schools in the UK giving youngsters the chance to win up to £2,000 in prize money and see their winning artwork on London buses.
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Mexico eyes Canada avocado potential
New promotional initiative aims to tap into ongoing growth in avocado consumption across Canada
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Salad bar boost for New Orleans schools
United Fresh Foundation donates salad bars to 33 schools to help increase access to fresh fruits and vegetables for children
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Oranfrizer enters Spanish citrus market
Sicilian PGI oranges on sale in Spanish market for the first time, with exporter confident it can attract premium
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It's Alive campaign up for two awards
Dutch Horticulture Board's recruitment drive nominated in two categories at Annual Masters of Media Awards
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Total Produce launches Smartpacks
Company's special new coded packs will provide consumers with more information about the fresh produce they buy
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Mushrooms benefit from Tomabel label
REO Veiling's Tomabel label is now set to be used for the Belgian auction's range of mushrooms
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Matthews takes to Re:fresh podium
The head of catering for the London 2012 Olympics is the latest big name speaker to sign up for this year’s Re:fresh conference on 19 May.
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Australian TV show to attract pickers
A new ‘Harvest Trail’ TV show aims to attract tourists to work as fruit pickers in Australia’s orchards
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European Flavors debuts in Canada
The three-year project – financed by the European Union, the Italian government and CSO – aims to promote European produce
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Crunch Pak teams up with Disney
Sliced apples from Crunch Pak represent Disney’s first co-branded item to go on sale in the fresh produce department