All Marketing articles – Page 331
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ArticleRijk Zwaan Mellissimo melon launched
Consumer research aids decision to introduce Piel de Sapo variety onto the UK market, Freshinfo reports
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ArticleNature Counts for four Dutch growers
The Greenery awards its prestigious standard to four of its growers displaying impressive records of sustainable cultivation
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ArticleUK consumers are backing brands
Despite overall fragile consumer confidence, trust in brands has actually risen in the UK, according to new research
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ArticleStonefruit growth plan for RSA promotions
Promotional campaign continues in the UK with particular focus on increasing winter sales of South African stonefruit
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ArticleCrunch Pak to debut new products
DipperZ and Disney Princess Foodles feature among the new products to be showcased at PMA Fresh Summit next month
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ArticleChiquita launches MyPlate initiatives
Group aims to provide consumers with ways to incorporate healthy, fresh foods into their daily diets
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ArticleMarketing boost for greenhouse crops
A new guide from two Canadian produce groups aims to help raise consumer awareness of the greenhouse sector
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ArticleFPC considers EU funding bid
UK fresh produce association may bid for EU funding for Europe-wide campaign for British fruits and vegetables
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ArticleConfident Colors Fruit ready to grow
South African exporter Colors Fruit has reported it is ready to resume growth and sees tremendous potential for South African fruit in Asia
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ArticleBranding value under the microscope
Finding the value in fresh produce branding and packaging was a hot topic of discussion during day two of Asiafruit Congress
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ArticleSpanish campaign receives official backing
Promotional strategy conceived by Hortyfruta and Proexport gains official seal of approval
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ArticleItaly shows great interest in Hong Kong
More Italian fresh produce companies than ever took the opportunity to exhibit at Asia Fruit Logistica in Hong Kong this year
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ArticleItaly impresses buyers in Moscow
Presence of leading Italian players on European Flavors stand at World Food Moscow reflects country's export ambitions
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ArticleDisney makes healthy living fun
New ‘D-Lightful living’ programme aims to help families make better health and nutrition choices
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ArticleSun World makes RSA grape move
Sun World International expands its South African grape marketing portfolio as New Vision and Suiderland sign licenses
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ArticleFruit consumption suffers through misconceptions
A national survey has revealed that more than a third of parents let their children snack on chocolate or crisps rather than fruit as they are more convenient - or simply less hassle than resisting requests for unhealthier choices.
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ArticleChiquita celebrates biggest banana display
A display of more than 70,000lbs of Chiquita bananas at a US retail store is believed to have set a new world record
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ArticleAldi partners with USDA in health drive
Retailer’s new campaign aims to help make it easier, more affordable for US consumers to fill half their plate with fruits and vegetables
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Article
Spanish make unified promotion proposal
Two of the biggest growers’ associations in Spain - Hortyfruta and Proexport - have united with a proposal for a multi-million euro promotional campaign in Germany and the UK to boost consumption of their produce and recover their position after the E. coli crisis.
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ArticleIsrael's MTEX targets European growth
Planned opening of Mehadrin Central Europe office in Switzerland signals intent to expand sales in key European markets