All Marketing articles – Page 363
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ArticleAngela Merkel backs apple campaign
Apples from Germany promotion receives timely boost from head of country's government as harvesting comes to a close
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ArticleFreshconex Route highlights key companies
A new marketing tool will help showcase those Fruit Logistica exhibitors also presenting products for the convenience sector
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ArticleNational bent for new SA marketing role
Industry body Citrus Australia hopes to boost citrus profitability at a national level with the creation of a new South Australian marketing role
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ArticlePeru to promote avocados in US
New Peru-US avocado association established to build consumption of Peruvian Hass avocados on the US market
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ArticleSpanish salads campaign for UK
Natural & Salads launches winter salads campaign with British sister company Das International
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ArticleIntercitrus aims to boost citrus sales
Spanish citrus group launches promotional drive, with focus on raising childrens’ fruit consumption
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ArticleZespri begins new marketing campaign
Promotions underway as European season begins, with range of marketing activities set to take place in key markets
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ArticleUS export promotions face cuts
The Market Access Programme has been named on a list of bodies that could face budget cuts in the US
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ArticlePink Lady graces European screens
Following a highly successful campaign in 2009/10, the leading apple brand returns once again with a special television advertisement designed to kick-start the new season
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ArticleAustralian citrus eyes single import desks
Growers in the Australian citrus industry believe establishing more single import desks in export destinations will help boost gate returns
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ArticleDriscoll's of Europe confirms merger
Board of directors approves acquisition of non-farming assets of Alconeras to create a unified Europe-wide organisation
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ArticleLe Crunch targets UK wholesalers
The new Le Crunch campaign aims to convince UK wholesalers to choose French apples
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ArticleSunMoon eyes expansion via Chic deal
The Singaporean-listed supplier of fresh fruit and dehydrated produce from China has hailed a new investment deal with Chic Foods
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ArticleChiquita settles in 'terrorist payment' case
Multinational to pay money to stakeholders in plaintiffs' legal fees and pass a new 'terrorist payment' resolution
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ArticleCIV unveils five new apple varieties
New cultivars, said to offer excellent taste as well as resistance to scab, will not be marketed under club system, says breeder
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Article
Avocado promotions step up a gear
Greater advertising to drive sales and consumption of Mexican avocados during the peak season
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ArticleBrand Dossier | Oscar
Developed 30 years ago, Prim’land’s Oscar has grown to become a leading name for French kiwifruit
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ArticleSuccess for US avocado promotions
Kick Off with Hass Avocados sought to teach US consumers how the fruit can be a great part of any sports game-day activity
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ArticleKiwifruit bucks fruit trend in Japan
Japanese kiwifruit consumption last September rose to its highest level for that month since records began, while average fruit uptake fell to its lowest level in 10 years
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ArticleUniversity tour for Chile's Hass avocados
An ambassador for Hass avocados has kicked off her tour of the UK, visiting universities across the country