All Marketing articles – Page 358
-
ArticleFruit Logistica 2012 promotion underway
Marketing campaign launches, with leading fresh produce event set to be promoted at various presentations and industry meetings
-
ArticleFreshfel tells consumers about supply chain
Freshfel Europe president explains importance of steps involved in getting fresh produce 'from farm to fork' to consumers
-
ArticleFlorette at the double with new salad
Range caters for 'more adventurous' consumers to drive growth within the premium segment
-
ArticleFreshfel supports European Obesity Day
Freshfel Europe reiterates message about dietary importance of fresh fruit and vegetables
-
ArticlePrince de Bretagne plans early veg push
In June, the French marketer is to undertake a month of promotional activities for its early vegetable range
-
ArticleBananas to top Aus snack charts
Australian bananas are likely to become the nation's favourite snack in 2014 thanks to a new marketing strategy aimed at 18-39-year-olds
-
ArticleZespri redesigns website
Zespri Europe relaunches online presence, focusing on health benefits of kiwifruit and sustainability
-
ArticleTex Starr unveils Royal Star Papaya
From July onwards the Texan importer-distributor will exclusively supply a new papaya variety with a competitive edge
-
ArticleChinese products given EU protection
EU grants Chinese pomelo, apple and yam protected status under its geographical indications scheme, with others set to follow
-
ArticleAll Lemon welcomes new member
The Argentinean lemon export group has announced the addition of a 12th supplier in only its second year of management
-
ArticleFlorette launches major new TV campaign
Florette is launching a major new TV campaign in a bid to boost sales during the prevailing hot weather.
-
ArticleOrigin brands need original values
Simply signing up your product for an EU geographical designation does not automatically mean it is going to generate improved prices – that value comes from creating a distinctive brand proposition with the potential to entice customers
-
ArticleMonaghan launches mushroom campaign
Monaghan Mushrooms is running a radio and PR campaign to boost mushroom consumption over the summer.
-
ArticleDivemex receives CSR recognition
Greenhouse vegetable grower has picked up an award for its commitment to sustainability
-
ArticleWhole Foods offers Haitian mangoes
Natural and organic retailer is offering Haitian-grown Francis mangoes under the Whole Trade programme
-
ArticleIsraeli avocado growers in joint venture
Leading fresh produce groups Avocado Granot and Mehadrin Tnuport Export join forces to become 'the country's largest avocado exporter'
-
ArticleNunhems celebrates Brazilian anniversary
The vegetable seed business has now been operating in the South American country for 10 years
-
ArticleSerrano Moltó opens northern Spanish office
Valencia-based fresh produce marketer aims to expand producer base in Spain’s northern production zones
-
ArticleBigger Sharon fruit crop for South Africa
Recent industry expansion is set to mean a greater volume of the fruit is available for sale on the domestic market, says SFOSA
-
ArticleChiquita Italy updates smoothie range
As company's spring marketing campaign gets into full swing across Europe, its Italian arm repackages successful smoothie range