All Marketing articles – Page 358
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ArticleZespri connects growers with market
New section of North American website showcases Zespri growers, bringing trade and consumers in touch with people behind fruit
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ArticleChiquita Italia unveils new campaign
Publicity drive conceived by Milan-based agency Forchets set to focus on quality of products sold under the distinctive blue label
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Article
Dole launches city salad recipes
The company’s official summer salads are dedicated to specific salad-eating hotspots across the North American country
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ArticleFoods from Spain reveals competition winner
Annual promotional push for Spanish fresh produce in the UK asked school classes to produce healthy eating collages
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ArticleRSA citrus sponsors US soccer event
The South African Summer Citrus industry is this week providing fresh oranges to US national youth soccer teams
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ArticleParents offered nutritional information
PBH has teamed with Schoolmenu.com to provide health information regarding fruit and vegetable consumption
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ArticleFruitness campaign unveils new website
Information portal aims to engage with children and teenagers across five European countries and boost fruit consumption
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ArticleZespri extends reach in China
A sales push with peak-season volumes and a foray into second-tier cities are driving the kiwifruit marketer’s sales in China this year
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ArticleHealth research boosts currant marketing
Research into the health benefits of blackcurrants are opening new doors for marketers of the berry
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ArticleDole South Africa backs school scheme
As the FIFA World Cup continues, an important and lasting message is being carried to schools South Africa's Cape Province
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ArticleBrazil triumphs in South Africa
Two events held in Johannesburg brought the tastes of the South American country's fruit offering to Africa
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ArticleAPEAM lands prestigious export award
Michoacán avocado association receives this year's National Export Award, and elects a number of new board members
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ArticleBrand Dossier | KIKU
The apple brand is set to unveil an eye-catching new promotional tie-in with a leading Formula One racing team this month, the latest in a series of sporting endorsements
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ArticleIndonesian fruit consumption lags
Indonesians are consuming half the recommended level of fresh fruit per capita, despite being a big producer of tropical fruit
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ArticleNew website for Total Produce
Total Produce UK has launched a new website that includes interactive sections, shareholder information and company news
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ArticleNew Rockit apples lift off
Sales of the first commercial crop of Havelock North Fruit Company’s new Rockit apple variety have taken off
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ArticlePakistan expands its mango industry
Pakistan plans to introduce its mangoes to different areas by holding exhibitions in various countries around the globe
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ArticleBritish herb PR campaign kicks off
The British Herb Trade Association (BHTA) is to launch a campaign with its new PR agency Mustard Communications featuring a mystery celebrity.
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ArticleSolarelli builds with new TV campaign
Italian premium-quality brand set to promote stonefruit following excellent six months' trading in first half of 2010
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ArticlePink Lady offers taste of summer
The trademarked apple brand will roll out its first print advertising campaign since 2004 as it seeks to maintain its premium position in the UK