All Marketing articles – Page 368
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ArticleDole Fresh UK sponsors Fruity Friday
Group becomes first headline sponsor of Fruit Friday event, to be launched in the UK on 14 May 2010
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Article'Super tomato' on sale at Tesco
The Moruno variety boasts higher levels of lycopene and vitamin C compared with other varieties
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ArticleTelevision exposure for Well-Pict berries
Viewers will learn how to handle and prepare strawberries via TV slot on Lifetime Channel’s Morning Show 'The Balancing Act'
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ArticleFrench fruit producers present Fruidissi
In response to the current crisis affecting France's fruit sector, producers are set to launch a new collective mark called Fruidissi
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ArticleVI.P aims to build apple exports
Group outlines marketing plan for Germany and Spain as new venture From aims to sell 25,000 tonnes in Russia this season
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ArticleSouth Africa targets US citrus growth
The South African citrus industry is looking to extend its reach across the West Coast and Midwest regions of the US
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Article
Mexican avocado imports gain pace
Sales across the US are being driven by a whole range of targeted promotions in print, on screen, online and in-store
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ArticleJoint promotion for Spanish potatoes
Spanish potato group Andalusian Early Potatoes is to run a promotional campaign with major packers aimed at shoppers
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ArticleWhole Foods launches health drive
The healthy eating initiative, featuring fresh fruits and vegetables, is rolling out across the retailer's US, Canadian and UK stores
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ArticleRed Globes subject to import regulations
The table grape will no longer feature on the USDA’s list of varieties exempt from inspection and certification prior to import
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ArticlePink Lady plans for Valentine's
This Valentine's Day period, the apple marketer will launch a limited selection bearing heart-shaped birthmarks
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ArticleMelinda returns to Italian screens
New television advertisement reprises campaign first seen in Autumn of 2008, focusing in particular on the Melinda brand
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ArticleCampaign prepares for Bramley Apple Week
Key component of the UK Bramley apple campaign takes place on 7-14 February this year
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ArticleIndian farmers want branding
Strawberry farmers in the Indian city of Mahabaleshwar are seeking geographical indentification for their produce
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ArticleNew fresh produce offer at Tesco
Retailer introduces 'Buy One, Get One Free Later' offer on pineapple chunks, melon, salad and lettuce products
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ArticleEU fruit project begins in Holland
Werkfruit initiative rolls out across the Netherlands, focusing promotions on commuters at Dutch railway stations
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ArticleChile launches television campaign
The 30-second advertisement, which promotes Chile’s abundance of fresh fruits, will support sales in the US and Canada during the main supply period
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ArticleProexport launches Murcian campaign
Proexport is spearheading a campaign aimed at promoting the Spanish region and its products to shoppers in Germany and the UK
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ArticleBrazil unveils Red Niagara grape
The new variety’s official launch onto the international market will take place during Fruit Logistica 2010
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ArticleSouth Africa launches 2010 campaign
Campaign aims to replicate success of three-month pilot scheme for plums, which saw volumes grow by almost 50 per cent