All Marketing articles – Page 368
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ArticleEuropean marketing standards appeal fails
Motion to reinstate ban on so-called 'wonky' produce defeated as MEPs concur on the protection of geographical indications
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ArticleFresh Express unveils salad origin tool
Group announces creation of 'Your Salad Story' site and 'Leaf Locator' tool, enabling consumers to track produce supply chain
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ArticleDutch marketeers up for industry award
Jeroen Rooders of Fruitmasters and Willem Treep of Willem en Drees among ten people nominated for Fresh Marketeer 2010
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ArticleJuly launch for ClemenGold campaign
UK promotional initiative aims to develop the market for the premium clementine variety and increase consumer awareness
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ArticleAzura launches competition
Franco-Moroccan tomato specialist Azura has announced the launch of a new contest for consumers
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ArticleUSDA to promote healthy school meals
US Agriculture Department to outline ways to reduce hunger and improve child health and nutrition via school nutrition events
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ArticleInventor of Italian Chiquita slogan dies
Famed copywriter Emanuele Pirella, responsible for some of Italy's most memorable advertising campaigns, passes away in Milan
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ArticleJazz impresses at Tavola
Recognition of Jazz has risen, according to Enzafruit, having recently displayed the apple at Tavola 2010 in Belgium
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ArticleM&S revamps marketing
Marks & Spencer has announced a raft of celebrity endorsements across its food and clothing sectors, dumping its flagship “This is not just…” strapline along the way.
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ArticleNew Zealand plans EU Braeburn project
New Zealand is hoping to turn its Braeburn returns around in Europe this season with a new cooperative marketing project
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ArticleMitchell does National Fruit Show double
The Robert Mitchell Partnership came out as double winners in this year’s National Fruit Show (NFS) long-term farm stored competition.
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ArticleRecord investment for US child nutrition
The Healthy, Hunger-Free Kids Act of 2010 will provide US$4.5bn in new funding over the next decade
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ArticleMastronardi receives child produce award
Canadian produce supplier recognised for emphasis on flavour, unique size, shape, and affordability in new product innovation
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ArticleCampaign aims to boost grapefruit sales
South Africa's Beautiful Country, Beautiful Fruit campaign in the UK is preparing to focus consumer attention on the citrus category
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ArticlePBH receives funding boost
Taylor Farms to increase its contribution to foundation with US$250,000 pledge over the next five years
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ArticleEnza boss calls for more kiwifruit variety
Enza/Turners & Growers MD dismisses poll of New Zealand kiwifruit growers and says Zespri has been slow to respond to problems
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ArticleNew German export association formed
GFV will represent the commercial interests of German fresh and processed fruit and vegetables sold in export markets
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ArticleHLB pushes papaya health benefits
Group cites recent study highlighting cancer-fighting properties of papaya leaves as further proof of fruit's health benefits
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Article
US to promote exports in Japan
Agricultural secretary Tom Vilsack will head to Japan in April as part of President Obama's efforts to increase US exports
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ArticleCanada unveils pear consumer guide
New marketing tool designed to increase awareness of pears among French-speaking consumers in Quebec