All Marketing articles – Page 368
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Article
Let's Grow wins plaudits for Morrisons
Morrisons is celebrating the victory of its Let's Grow initiative, which won the Grand Prix at the Institute of Practitioners in Advertising effectiveness awards.
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ArticleChiquita expands television promotion
The group is adding to its banana-focused TV campaign and is now running it in over 40 markets across the US
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ArticleFairtrade products register best ever month
TransFair has recorded a major success in the US, as Fairtrade goods continue to demonstrate impressive growth rates both in the US and worldwide
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ArticleUnited Fresh launches kids campaign
The association is keen to expand the list of US produce industry leaders already supporting the Children’s Fruit and Vegetable Act of 2009
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ArticleImagination Farms expands sourcing
The addition of apple supplier FirstFruits will allow Imagination Farms to expand its Disney Garden program and further efforts to boost consumption
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ArticleEcohal Granada leaves Hortyfruta
Association leaves interprofessional organisation amid counter-accusations from both sides over the true reasons for its departure
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ArticleCrunch week for 2010 citrus promotions
South African soft citrus and grapefruit growers are engaged in a referendum to assess financial support for international promotions in 2010
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ArticlePerfection Fresh wins mandarin rights
The marketing group has secured the rights to commercialise the first Australian-bred seedless mandarins
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ArticleHealthy eating campaign under fire
The EU's recently launched healthy eating initiative has come in for some strong criticism from Freshfel Europe and the FPC, which feel it lacks focus
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ArticleSix L's signs Meyer Tomato deal
Exclusive sales and marketing agreement gives Six L's expanded sales volume and greater growing and shipping locations
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ArticleSeald Sweet receives Spanish clementines
Seald Sweet, the co-packer for Imagination Farms, has received its first batch of Spanish clementines from grower Jorge-Garcia Ballester
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ArticleAgrexco organic pepper offering begins
The Israel-based group's organic pepper export campaign begins this month, running through until May/June 2010
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ArticleUnica launches new brand across Europe
Event also marks the first time that Andalusian brand Lola will be used commercially in major European markets
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ArticleBig Apple promo to boost sales
Stemilt’s new ‘Big Apple’ promotion has been designed to boost sales of jumbo apples during the holiday season
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ArticleEntries open for innovation award
Companies exhibiting at Fruit Logistica or Freshconex in 2010 are eligible to enter the Fruit Logistica Innovation Award
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ArticleGresty wins John Stewart Shield
Nuffield scholar Peter Gresty has won the John Stewart Shield for his paper on vegetable innovation and processing at the 2009 Nuffield Winter Conference on October 30-31.
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ArticleRoyal launches new brands
Fresh Royal has used the setting of Fruit Attraction to launch new brands for its pluot and blueberry production
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ArticleBrand Dossier | Pink Lady
The future of the Pink Lady brand depends on the introduction of new strains of Cripps Pink under tighter marketing controls
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Article
Produce World hits top 250
Produce World has been named in the annual Top Track 250 league table for the first time as it pursues its vision is to be the “best and most respected fresh produce supplier in Europe”.
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ArticleEnza Zaden extends Chinese reach
Dutch Seed specialist has formed a joint venture and established a research and development station in the country