All Marketing articles – Page 360
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ArticleNMB to undergo USDA referendum
The National Mango Board goes to polls to determine continued research and promotion efforts
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ArticlePhillips lands MorePeople grower gong
Sara Phillips of Majestic Trees landed the MorePeople sales professional of the year at last month’s annual Grower of the Year Awards.
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ArticlePBH to reward heathy families
A new contest asks consumers and their families to write about success stories from their lives involving fruit and vegetables
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ArticleUS ports petition for Chile reprieve
North-eastern ports call for a temporary suspension of restrictions on table grapes imported from earthquake-stricken Chile
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ArticleCal Giant to hit TV screens
A new commercial featuring California Giant Berry Farms' president Bill Moncovich will mark the first day of spring on 19 March
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ArticleTenderstem plots brand relaunch
Broccoli variety set for a brand overhaul, with new logo and website to be unveiled in conjunction with Vitality Show appearance
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ArticlePFK expands retail programme
Produce for Kids is rolling out an in-store campaign called Ideal Meals which focuses on offering healthy meal solutions
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ArticleItaly launches school fruit scheme
Over 5,000 primary schools involved in major new healthy eating programme backed by the Ministry of Agriculture
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Article
Ocean Mist artichokes in TV exposure
The programme will illustrate the journey of artichokes from field to fork and will shortly feature the company’s spinach operation
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ArticleTaste of Kent champions unveiled
Produced in Kent’s Taste of Kent Awards reached an exciting climax last week as the county’s 12 most outstanding and innovative food and drink champions were awarded Kent’s highest emblem of food and drink excellence.
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ArticlePerth delegates advocate branding
Branding is vital for all sectors of the supply chain from wholesale to retail, according to speakers at the debut of FPJ’s Conferences series in Perth.
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ArticleCancer study suggests mango benefit
The US National Mango Board is looking to bolster the marketing of the fruit via a stronger nutritional message
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ArticleExtremadura backs new Picota campaign
The Spanish region of Extremadura is to fund a new promotional drive for Picota cherries in key European export markets
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ArticleNew Mexico Supreme Quality website
The online tool aims to keep the North American produce import trade up-to-date with the latest developments in Mexico’s food safety programme
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ArticleGourmet targeting kids market
The US asparagus distributor to roll-out joint promotion with Sony Pictures for the Blu-ray and DVD release of animated movie Planet 51
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ArticleKIKU and Kanzi on show in Germany
Two of the trade's leading apple brands were present at Fruchtwelt, which took place in Friedrichshafen on 19-21 February
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ArticleBrand Dossier | Eat A Chiquita
How an innovative new campaign gave Chiquita's classic blue label a modern twist and greater appeal among younger consumers
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ArticleUS retail delegation visits Chile
As guests of CFFA and Asoex, the retailers gained a special insight into the workings of the Chilean fresh fruit trade
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ArticleFortnight of fitness for VI.P apples
Val Venosta apples set to be promoted at six of Italy's leading fitness centres as part of company's commitment to healthy eating
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ArticleChiquita sponsors PGA Tour events
Fresh Produce giant to be lead sponsor for two major golf tournaments in the US this year