All Marketing articles – Page 360
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ArticleUSDA approves mango levy increase
The additional resources will allow the National Mango Board in the US to further its research and marketing efforts
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ArticleTesco launches review of brand communications
Tesco has announced a review of its brand communications as part of efforts to improve its customer offer over the coming year.
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ArticleInnocent slims down ahead of Olympics
Smoothie maker launches 160ml range for sale in Tesco and Sainsbury's as part of lunchtime meal promotions
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ArticleBonduelle redesigns in Russia
Following its recent acquisition in Russia, Bonduelle has segmented its offering into three lines and given its packaging a makeover
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ArticleCrunch Pak unveils Flavorz range
The US fresh-cut supplier claims its new line of flavoured apple slices are geared towards boosting fresh fruit consumption among children
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ArticleGood start for Spanish strawberries
Freshuelva looks to build on export rise with promotional campaign in German cities
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ArticleBeckham's health kick for Burger King
Footballer and other celebrities help relaunch chain's menu, which now includes fruit smoothies and freshly made salads
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ArticleBoom times for US mango demand
New consumer research shows growth in US demand since 2007 on the back of successful marketing programmes
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ArticleGruppo Pam promotes freshness
Italian supermarket, hypermarket and discount chain operator focuses on quality and taste in new advertising campaign
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ArticleDel Monte Foods loses ‘fresh’ case
Fresh Del Monte has been awarded US$13.15m in damages in a case against Del Monte Foods concerning the ‘fresh’ status of processed fruit
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ArticleTe Awanui leads Japanese delegation
Maori grower Te Awanui Huka Pak will lead a NZ kiwifruit delegation to Japan this week and open the Zespri Trade Conference in Tokyo
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ArticleFlorette's Duo hits screens
The group has launched a new TV ad campaign to highlight its Duo range of pre-packaged salads
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ArticleGood prospects for Chilean nuts
A new marketing strategy, coupled with wider access to global markets, is set to support a further rise in Chile's nut volume
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ArticleBayWa calls truce on T&G/Zespri spat
New T&G owner has suggested it will seek to work with Zespri rather than challenging the single-desk export system
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ArticleInnovia Films aids School Fruit Scheme
Group's NatureFlex NVS film is being used to wrap fruit used in the School Fruit Scheme in Italy
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ArticleFarm Bill priorities welcomed by SCFBA
Specialty crop producers in the US have backed senators' support of further Farm Bill investments
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ArticleNew Californian cherry order
A reboot for the California’s cherry marketing programme paves the way for branded promotions in several key Asian markets
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ArticleNZ joint venture expands export reach
New Zealand apple trader Te Mata Export and MG Marketing seek mutual benefits though joint venture
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VideoStrong turnout for FRESH2011
More than 200 delegates from 24 countries attended this year's congress, which was held in the Dutch port city of Rotterdam
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Article
T193 Ltd wins new apple rights
New Zealand fruit company T193 has won a licence to grow and globally market a new apple variety that is expected to meet strong demand in Asia