All Marketing articles – Page 360
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ArticleFruit Logistica 2011 promotion begins
The worldwide campaign begins today to promote the leading international trade fair in the fresh produce industry
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Article
Harrods in Thai link-up
Harrods is to join forces with the Royal Thai Embassy to celebrate the gastronomy of Thailand and its culture throughout May.
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Article
'Correct' 5 A DAY questioned
A new study has revealed that staple fruit and veg lines may not provide the best options in attaining your 5 A DAY.
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ArticleBumper UK asparagus season expected
Asparagus Growers Association is anticipating a record year as consumption and retail market value increases
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ArticlePBH backs National Strawberry Month
Strawberry Shortcake and her berry best friends to appear on Fruits & Veggies-More Matters toolkit materials next month
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ArticleDole looks to cement Romanian leadership
Fresh produce giant looking to increase brand awareness with a new television campaign one year after entering the country
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ArticleBerry Gardens unveils new image
UK soft fruit marketer launches new image, while its owner, KG Growers, has been rebranded Berry Gardens Growers
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ArticlePaolo Bruni to retain CSO presidency
Mr Bruni is unanimously voted in for a fourth term, alongside managing director Renzo Piraccini
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ArticleJaffa launch cancelled after theft
A high profile brand launch for one of fresh produce’s most recognised names has had to be cancelled due to theft.
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ArticleChiquita Hellas lauded as 'superbrand'
Greek arm of fresh produce multinational handed title at ceremony of Superbrands in Athens this month
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ArticleFairtrade lands Queen's Award
The Fairtrade Foundation has been handed the Queen’s Award for Enterprise in the Sustainable Development category.
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ArticleCalifornian asparagus in full swing
Good weather conditions have enabled producers to ramp up activities in all growing areas, the state's Asparagus Commission reports
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ArticleLow-income shoppers lag on 5 A DAY
A new report published by retail and consumer analyst IGD shows that while there have been steady increases in the number of consumers claiming to eat their 5 A DAY, the lowest earners are lagging behind.
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Health messages up for STC debate
The fresh produce industry needs a unified, clear and simple message to convince not only the next generation of consumers, but the parents feeding them, that eating fruit and vegetables is the key to a healthier future.
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ArticleChilean kiwifruit sector meets targets
Raising standards, funding market research and coordinating international promotions are top of the industry’s agenda
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ArticleChiquita highlights sustainability moves
Multinational outlines past strategies and reveals plans for comprehensive carbon footprint assessment on bananas
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Supermarkets need 'health warning'
Supermarkets should come with a “health warning” and must face up to their responsibilities as a key influence on food choices, Professor Stephen Atkin of Hull York Medical School told the HDC/STC Spring Conference on Monday.
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ArticleSodium warning for US consumers
New report suggest that Americans should increase their intake of low or no sodium foods such as fruits and vegetables
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ArticleCal Giant launches new website
Consumers, trade partners and cycling fans now have access to their own micro-sites offering a wealth of berry-related information
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ArticleT&G harvests first ENZAGold kiwifruit
Turners & Growers has announced its first commercial harvest of ENZAGold Kiwifruit in New Zealand’s Bay of Plenty