All Marketing articles – Page 359
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ArticleRecord investment for US child nutrition
The Healthy, Hunger-Free Kids Act of 2010 will provide US$4.5bn in new funding over the next decade
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ArticleMastronardi receives child produce award
Canadian produce supplier recognised for emphasis on flavour, unique size, shape, and affordability in new product innovation
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ArticleCampaign aims to boost grapefruit sales
South Africa's Beautiful Country, Beautiful Fruit campaign in the UK is preparing to focus consumer attention on the citrus category
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ArticlePBH receives funding boost
Taylor Farms to increase its contribution to foundation with US$250,000 pledge over the next five years
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ArticleEnza boss calls for more kiwifruit variety
Enza/Turners & Growers MD dismisses poll of New Zealand kiwifruit growers and says Zespri has been slow to respond to problems
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ArticleNew German export association formed
GFV will represent the commercial interests of German fresh and processed fruit and vegetables sold in export markets
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ArticleHLB pushes papaya health benefits
Group cites recent study highlighting cancer-fighting properties of papaya leaves as further proof of fruit's health benefits
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US to promote exports in Japan
Agricultural secretary Tom Vilsack will head to Japan in April as part of President Obama's efforts to increase US exports
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ArticleCanada unveils pear consumer guide
New marketing tool designed to increase awareness of pears among French-speaking consumers in Quebec
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ArticleFrench students need balanced diet
French students' dietary habits leave much to be desired, according to USEM
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ArticleAvocados outpace produce category
The volume and value of avocado sales in the US grew further in 2009, overtaking results for the entire fresh fruit and vegetable sector
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ArticleBanana link to HIV prevention
US researchers have discovered that banana lectins have the capacity to stop the transmission of HIV
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ArticleOlins gains Lewis award
Laurence Olins has received the Worshipful Company of Fruiterers' triennial Lewis Award for 'Distinquished Services to the Marketing of Fresh Fruit' at the Company’s Annual Banquet at Plaisterers’ Hall in London.
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ArticleSpanish citrus targets eastern Europe
Citrus marketer Cítricos Valencianos is running series of in-store tastings in Hungary, the Czech Republic and Slovakia
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ArticleSpanish firms create Russian sales arm
Almerían cooperatives Coprohníjar, Camposol and Hortamar have set-up a Russian sales venture with a Moscow-based partner
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ArticleUSDA launches health competition
Contestants will compete for US$40,000 in prizes as they develop new tools to help raise a generation of healthier kids
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ArticleZespri appoints brand agency in Asia
TBWA Singapore set to manage kiwifruit marketer's brand promotions in key markets across south and south-east Asia
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Article
Let's see those brands, sports fans
Opportunities abound in the world of sport for fresh produce marketers to show off their brands, without it costing the earth
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ArticleAlmaverde Bio targets Greek market
Leading Italian organics brand will feature on billboards near major retailers in Athens and Thessaloniki from this month
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ArticleFirstFruits rolls out Opal apple campaign
Washington State-based marketing group unveils new variety, which is a cross between Golden Delicious and Topaz