All Marketing articles – Page 370
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ArticleUK growers review asparagus season
Packers and growers have gathered to discuss the 2010 UK asparagus campaign and the impact of an ongoing marketing drive
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ArticleBrand Dossier | ClemenGold
A late South African mandarin which recently became the latest fruit to be included in local retailer Woolworths’ Flavour Burst range is changing the shape of the country’s citrus industry
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ArticleOrigine France faces test
French organisation Interfel is currently testing its new "Origine France" concept at retailers across the country
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ArticleSolarelli splashes out for summer
Apofruit Italia’s premium fresh produce brand continues to do well in Italy and, as summer lines come into play, has the backing of a new, high-profile television advertising campaign
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ArticleFairtrade campaign to focus on fruit
The Fairtrade Foundation has announced the coming launch of its new campaign to raise awareness of the growing range of Fairtrade fruit
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ArticleMultiple promotions for Mann Packing
US-based fresh-cut vegetable supplier launches instant redeemable offers, cross promotions and recipes aimed at driving August sales
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ArticleWell-Pict announces TV promotion
The company’s berries will feature on US television’s Lifetime Channel this month to encourage consumption among children
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ArticleAsda backs WFV innovation award
Asda is backing the innovation award at this year’s World Fruit & Vegetable Show in London.
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Article
Final call for Yorkshire awards
Regional food brand deliciouslyorkshire is making a final call for entries into the sixth annual deliciouslyorkshire food and drink awards.
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ArticleRSA grapefruit campaign boosts sales
The early signs are good for South Africa's grapefruit promotion drive in the UK, with sales growth being reported
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ArticleCatalonia launches ‘colour palette’
New initiative uses colour coding to highlight sweetness and acidity of fruit, as means of aiding purchases
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ArticleWaitrose on top at the Brammys
Heston Blumenthal and Delia Smith may be the new faces of Waitrose but it was Antony Worrall-Thompson who joined the upmarket retailer in scooping a prestigious Brammy Award.
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ArticleRHS honours NIAB man
The Royal Horticultural Society has awarded a vegetable specialist from the National Institute of Agricultural Botany (NIAB) with a medal of honour for his services to horticulture.
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ArticleWaitrose named top Bramley retailer
Group rewarded for high sales of Bramley apples by landing top award at the 17th annual Brammy Awards
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ArticleBenelux apple firms club together
Dutch and Belgian marketers of Rubens, Junami and Wellant apples announce intention to consolidate their sales structure
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ArticleTozer Seeds boss lands RHS honour
Vegetable plant breeder and md of Tozer Seeds Dr Peter Dawson has been awarded the Victoria Medal of Honour by the Royal Horticultural Society (RHS).
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ArticleZespri connects growers with market
New section of North American website showcases Zespri growers, bringing trade and consumers in touch with people behind fruit
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ArticleChiquita Italia unveils new campaign
Publicity drive conceived by Milan-based agency Forchets set to focus on quality of products sold under the distinctive blue label
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Article
Dole launches city salad recipes
The company’s official summer salads are dedicated to specific salad-eating hotspots across the North American country
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ArticleFoods from Spain reveals competition winner
Annual promotional push for Spanish fresh produce in the UK asked school classes to produce healthy eating collages