All Marketing articles – Page 370
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ArticleAvocado Week first for UK
The UK’s first Avocado Week kicked off on Monday, as the Chilean Hass Avocado Association (CHAA) held its fifth annual Avocado Brotherhood lunch in London.
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ArticleBlueberries hit small screen
Blueberries from the South will launch a TV advertising campaign to raise both awareness and consumption of blueberries from Uruguay, Argentina and Chile.
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Whitsundays promotional campaign launches
Australia has launched a ‘Made in the Whitsundays’ promotional campaign to improve the region’s horticultural trade
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ArticleRed Tractor logo hits €10.9bn mark
UK fresh produce logo Red Tractor achieves major rise in retail sales value, thanks to increase in uptake from British growers
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ArticleDole launches new competition
A new competition, linked to the release of animated film Kirikou, is set to be launched by Dole and Exofarm
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ArticleTV exposure to support blues drive
Blueberries from South America will be promoted in the UK via a brand-new television advertising campaign starting this month
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ArticleStrong demand for Midnight Beauty
South African producers reportedly investing in new plantings of Sun World's proprietary variety Sugrathirteen
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ArticleEnd of Eat in Colour era
Eat in Colour has reached an audience of 465 million in its three-year life span but will now just run as a consumer-facing website.
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ArticleCPMA plans 5 to 10 A Day facelift
The Canadian Produce Marketing Association is seeking to further raise awareness of the importance of eating a wide range of fresh produce every day
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ArticleOppenheimer unveils fresh blueberry deal
This season's roll-out of Oppenheimer’s new fresh blueberry program with Ocean Spray will be cross promoted with blueberry juice
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ArticleFruit Logistica partners with Mexico
North American country set to feature prominently at next year's Fruit Logistica trade event in Berlin
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ArticleDel Monte launches single finger bananas
Distributed in new controlled-ripening packaging, the single finger banana will target “on the go” consumers in North America
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ArticleTurbana unveils new identity
The redesign incorporates both bananas and tropical fruits under one company identity and will serve as the foundation for a new communications campaign
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ArticleTesco US in promotion push
Tesco is embarking on its first major US advertising campaign for its Stateside chain, Fresh & Easy.
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ArticleUS Fresh Fruit Showcase kicks off
A new US joint promotional initiative for fresh fruits has launched in India and Indonesia
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ArticleTesco lands produce gong
Tesco was crowned Hortyfruta Multiple Fresh Produce Retailer of the Year, while Sainsbury’s was named the Supermarket of the Year at a glittering London awards ceremony on Thursday.
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Co-op targets iGeneration
The Co-operative has announced it is to target iPod users with a new magazine-style podcast designed to engage consumers.
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ArticleSpar China scoops international gong
Spar has won the first NACS International Convenience Retailer of the Year Award for its operations in China, beating off competition from Sainsbury’s.
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ArticleJaffa streaks ahead
Global citrus brand Jaffa has put its weight behind the Street Athletics scheme this summer.
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ArticleFreshfel denounces new EU campaign
The group has questioned the recently-launched EU Healthy Eating Campaign for European school children