All Marketing articles – Page 370
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ArticleNew promotions for Antilles bananas
The new marketing campaign from UGPBAN stresses the Frenchness of bananas from the French Antilles
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ArticleFraich'kids combines learning and fun
The aim of the new roadshow is to educate French children about fresh produce while encouraging them to enjoy themselves
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ArticleAldi Süd trials produce promotion
German discounter trials new marketing campaign to boost sales of fruit and vegetables
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ArticleMango Board launches new website
The website is designed to enhance user experience and keep visitors on the site longer thanks to new and improved features
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ArticleSupervalu driving produce consumption
Retailer to follow its Fresh Produce. Fresh Prices. initiative with Kids Club programme
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ArticleBecks joins Sainsbury's as face of kids campaign
David Beckham is teaming up with Sainsbury's as an ambassador to inspire children to lead healthier and more active lifestyles.
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ArticleZespri donates US$20,000 to US charities
The group’s online Kiwifruit for Kids campaign may be rolled out in other markets following its success Stateside
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ArticleVLAM campaigns for mushrooms
The Flemish organisation's mushroom campaign features in-store tastings and a new recipe website
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ArticleFirstFruits backs anti-hunger campaign
Group is to team with retailers in bid to bring attention to food insecurity and underserved people in the US
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ArticleDole donates salad bars to California schools
Produce giant continues efforts to combat California’s childhood obesity epidemic by donating salad bars to schools in Oxnard
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ArticleInterfel reveals new logo
The French organisation has decided to alter its communication strategy in order to highlight the workers' role in the sector
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ArticleAnecoop launches exotics range
Bouquet Exotic range introduced to meet rising demand for tropical fruits in Europe
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ArticleLow GI lift for Florida grapefruit
By promoting grapefruit as a low GI food, the Florida Department of Citrus hopes to make it a daily part of Japanese consumers’ diets
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ArticleRetailers focus on everyday low prices
The traditional model of retail promotions and consumer responses is changing across the fresh departments of US retailers
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ArticleRoselare hosts tasting session
The Belgian town recently organised a day of autumn and winter vegetable tastings to promote the Flandria label
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ArticleCall for Murcia fresh produce brand
Spanish association says brand highlighting Murcian identity would help restore competitiveness among region's exporters
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ArticleDole Salads named as marketing leader
Supermarket News lauds Dole for 'reinvigorating' the salad category in US supermarket produce departments
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ArticleSainsbury's finds new apple sales formula
UK grocer receives help from leading British academic to boost Halloween promotion of locally grown apples
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ArticlePink Lady hosts kids' photo day
The apple brand has set out to raise money for London children's hospital with its food photography day
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Article
US school scheme increases consumption
A school fruit scheme in the US is increasing children’s fresh-produce uptake by 15 per cent.