All Marketing articles – Page 369
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ArticleChiquita makes healthy start to summer
Chiquita Hellas subsidiary holds summer parties in three Greek cities, encouraging consumers to include bananas in their diet
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ArticleDel Monte launches health campaign
Massive marketing initiative set to "jumpstart healthy lifestyle" with promotions across range of in-store, mobile and social media
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ArticleZespri takes retail show on the road
Mobile kiwifruit merchandisers are set to hit key markets throughout the US, supported by in-store demonstrations and display units
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ArticleMarketing push for new kiwifruit
Gold varieties to be incorporated under existing label, while sweet green cultivar looks set to be sold under a new trademark
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ArticleCatalan associations announce merger
Major Catalan fresh produce associations Catalonia Qualitat and Asofruit have announced merger after three years’ of talks
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ArticleBGA's new campaign targets men
The UK's men are the target of the Brassica Growers’ Association's new campaign highlighting broccoli's role in reducing prostate cancer risk
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ArticleUnited Fresh applauds US child health act
New child nutrition legislation in the US set to overhaul the quality of meals provided by schools and child care institutions
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ArticleFraîch'attitude looks to kids
Children from the Midi-Pyrénées region were treated to an educational day about fresh produce as part of France's Fraîch'attitude Week
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ArticleT&G marks kiwifruit anniversary
Company celebrates 51 years since Jack Turner first coined the word kiwifruit and looks forward to success with new varieties
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ArticleAndalusia to promote Mediterranean diet
In collaboration with Culinary Institute of America, Spanish region of Andalusia will stage campaign in US to promote Mediterranean diet
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ArticleEosta launches campaign in RSA
The Dutch company has unveiled a new campaign in South Africa, using the attention of the World Cup to help improve social conditions
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ArticleZespri dismisses T&G kiwifruit plans
As it prepares to decide on commercial future of four new varieties, Zespri says there's "nothing new" in T&G's global kiwifruit plans
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ArticleRetailers deny Agrexco boycott plan
Two of Italy's leading supermarket groups have distanced themselves from claims of a possible ban on all Agrexco Israeli products
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ArticleVI.P marks two decades in business
Major supplier of fresh apples, berries and vegetables marks 20th anniversary with opening of new sales and marketing office
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ArticleBrand Dossier | Rooster
A campaign featuring Desperate Housewives actress Marcia Cross has boosted awareness of Albert Bartlett’s Rooster potato brand in the UK and bagged a major industry award
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ArticleFlorida’s citrus greening spend to increase
Florida Citrus Commission votes to increase spending on citrus greening research, with the funding source a point of contention
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ArticlePink Lady embarks on UK ad campaign
Apple brand Pink Lady has announced the launch of its first targeted press advertising campaign in the UK for a number of years.
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ArticleWorld Cup promotion for Fruit & Veg City
South African food retailer launches major new advertising campaign focusing on value for money and product quality
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ArticlePink Lady targets health-conscious women
The apple brand is aiming to reach healthy women with disposable income in its new advertising campaign in the UK
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ArticlePakistani mangoes on show at Harrods
UK department store Harrods is staging a two-week long promotion of Pakistani mangoes beginning today