All Marketing articles – Page 371
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ArticleChile fights against childhood obesity
Targeted campaign with the Produce for Better Health Foundation seeks to help children incorporate fresh fruit into their diets
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ArticleAsparagus fund to boost US sales
Introduction of levy on Peruvian asparagus sales to go towards building demand on the North American market
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ArticleMinister mulls Minogue mango
A new mango variety could be named after pop singer Kylie Minogue if one Australian official has his way
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ArticleNew Spanish salad unit opens
Spanish leafy salad producer Natural & Salads has set up Natural Salads Direct to develop direct supply from grower to customer
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ArticleGrowers concerned over NZ Jazz returns
Following a recent cut in forecast returns for the trademarked apple, growers say they are considering alternative varieties
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ArticleFernando Aguirre goes 'undercover'
Chiquita chairman and CEO has taken part in the show Undercover Boss, with the programme to be broadcast this weekend in the US
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ArticleWalmart eyes Chinese e-commerce
US retail giant Walmart is planning its first foray into the Chinese e-commerce sector
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ArticleChina hungry for NZ kiwifruit
Zespri predicts China could become its second-largest market within the next 10 years, as the expanding middle-class there develops a taste for New Zealand kiwifruit
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ArticleSportacus makes a date with ministers
The star of hit kids TV show Lazy Town is to travel to London in the next fortnight to discuss the childhood obesity problem with ministers, freshinfo has learnt.
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ArticleBlueberries from the South hit ITV
The Blueberries from the South television advertising campaign has started to coincidewith the first arrivals of South American blueberries into the UK.
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ArticleChile kicks off UK avocado campaign
A week of special marketing activities in the UK heralds the start of peak avocado supplies from Chile
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ArticleSensational Flavours launched in Italy
Rijk Zwaan's premium vegetable range has been introduced to the Italian market, with a number of new products added to the line
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ArticleDaily connection for Chiquita Chronicles
Company's new European marketing campaign sets out to engage with young consumers and parents via social media
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ArticleSecond blueberry campaign underway
Marketing initiative to promote South American blueberries in Europe begins with UK television advertising drive
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ArticlePurfresh lands Macfrut Oscar
Purification and protection technology specialist rewarded for its Intellipur software analytics at this year's Cesena-based event
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ArticleChildren 'resisting' fruits and vegetables
US parents face a battle to get children to eat fresh produce, according to the results of a new study
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ArticleFair Trade bananas in NZ focus
All Good Organics is using a new high-tech in-store marketing campaign to promote its Fair Trade bananas in NZ
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ArticleSummit recognises packaging innovation
Six companies have been honoured for their innovative produce packaging designs at the PMA Fresh Summit in Orlando
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ArticleDole advances bagged salad reinvention
Group unveils series of on-pack changes and other enhancements for bagged salads at PMA Fresh Summit in Orlando
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ArticleKanzi crop estimated at 35,000 tonnes
European harvesting now complete as major marketing campaign gets underway with special parade through Brussels