All Marketing articles – Page 373
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ArticleNew campaign for South African fruit
Country's topfruit and stonefruit growers continue to support major marketing push in Europe with cross-category campaign
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ArticleCoop Italia unveils Puglia promotion
Italian retailer introduces new year-round branded marketing for products including grapes, clementines, artichokes and onions
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ArticleRwanda welcomes investment
COLEACP and the Rwandan government are holding a workshop to promote investment in the country's horticulture sector
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ArticleAntwerp lands port operator award
Belgian port authority beat stiff competition to come out on top at the annual Lloyd's List Awards on Wednesday
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Article
Kantar adds to insight
Information specialist Kantar Worldpanel has launched an integrated consumer behaviour study to bring brand-owners and the media closer.
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ArticleInterfel educates French children
The French organisation will once again seek to educate kids about fruit and vegetables at next month's Kidexpo in Paris
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ArticleEnza eyes global growth for kiwifruit
Company unveils programme for MEGAkiwi brand in Europe, as well as expansion plans in major markets such as Asia and the US
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ArticleAustralian group launches new potato
The South Australian Potato Company has released its new Kestrel variety, marketing it under a “Purple = Taste” campaign
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ArticleDole cleared over Colombia lawsuit
Long-running case against world's largest fresh produce company regarding alleged paramilitary payments has been dismissed
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ArticleKIKU sponsors World Diabetes Day
Company to distribute free apples and juice to visitors during special awareness event due to take place in Berlin on 14 November
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ArticleBattaglio unveils own banana brand
Having recently ended a banana distribution deal with GF Group, the Italian firm has linked with Banacol to market the fruit direct
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ArticleWUWM reveals Market Award winners
Mercazaragoza is handed the gold prize for its initiatives to strengthen the competitiveness of Zaragoza's retail market sector
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ArticleOscar night at Macfrut 2010
New awards initiative will recognise fresh produce innovation at Italian event on 6-8 October
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Article
The Co-op steps up Fairtrade efforts
The Co-operative Group has launched a new website to spearhead a marketing campaign to promote and celebrate its Fairtrade credentials, including a major push in Co-operative and Somerfield stores.
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Article‘Arnie’ beefs up US grape profile
California governor Arnold Schwarzenegger gave the state’s grapes a healthy dose of celebrity endorsement on a recent trade trip to China
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ArticleAustralian produce sales flat
Australian fresh produce sales are stagnating despite significant spending on promotions
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ArticleUSDA funding to boost competitiveness
Some US$55m worth of grants have been allocated by the USDA to enhance the competitiveness of specialty crops
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ArticleEnza launches Taste & Flavour promotion
Recipe series designed to promote company's collection of premium apple and pear varieties to discerning consumers
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ArticleSunfresh hosts Thai avocado tour
Australian avocado grower-marketer Sunfresh is hosting a study tour for Thai buyers this week in Queensland
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ArticleFyffes unveils organic banana campaign
New promotion set to encourage consumers in Germany to get in touch with nature by purchasing organic-certified fruit