All Marketing articles – Page 373
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ArticleDel Monte Fruitini hits Tesco stores
Group says that fruit bag range will be targeting school lunchboxes in the run up to the UK's new 2010/11 school year
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ArticleValfrutta hits the road this summer
Premium Italian products including peaches and nectarines to be promoted at motorway service stations over next two months
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ArticleBrands coming back stronger
Private label has greatly affected the prospects for traditional fresh produce brands, which have in turn worked hard to fashion a new future for themselves
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ArticleLocal produce drive for Supervalu
Group announces at 2010 AGM that it will use labels and signs to highlight locally harvested fresh produce items
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Article
Deliciouslyorkshire opens for entries
The search is on for the best in Yorkshire and Humber production.
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ArticleDole South Africa breaks grape silence
Dole South Africa has for the first time released details about its new series of grape cultivars which are marketed under the Mando brand
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ArticleLe Crunch delivers healthy message
The French apple association's latest campaign was aimed to promote healthy eating amongst UK children
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ArticleDelayed Picota promotion starts in UK
Spanish cherry promotional campaign begins 15 days later than expected due to weather-related difficulties
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ArticleMalaysian retail buyer eyes gap in market
Retna Malar has resigned as category manager for fruit and vegetables at Malaysian supermarket group GCH Retail to set up her own marketing company
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ArticleNew tour date for Jaffa's Zest for Life
Jaffa’s Zest for Life tour makes its second stop at the Kew Gardens Summer Swing music festival in London on 6-10 July.
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ArticleEU school fruit scheme funding falls
Funding allocations set to fall in the UK, France, Germany, Spain and the Netherlands, but rise in Italy and Portugal
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ArticleAsaja slams Minute Maid campaign
Valencia-based Ava Asaja questions legality of Minute Maid health claims over new orange juice drink
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ArticleNZ Prime Minister backs Zespri model
John Key underlines government's support for the existing New Zealand kiwifruit export system on visit to Zespri headquarters
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ArticleFlandria unveils new campaign
Flandria has revealed its new promotional campaign, designed to make Belgian consumers actively seek out Flandria-branded fresh produce
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ArticleCalifornia berries promote tennis
California Giant Berry Farms will be supplying the strawberries for a new event to promote Wimbledon in New York
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ArticleChiquita Hellas supports sporting initiatives
Company’s Greek subsidiary hands out thousands of free bananas at sports events and social schemes
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ArticleChiquita makes healthy start to summer
Chiquita Hellas subsidiary holds summer parties in three Greek cities, encouraging consumers to include bananas in their diet
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ArticleDel Monte launches health campaign
Massive marketing initiative set to "jumpstart healthy lifestyle" with promotions across range of in-store, mobile and social media
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ArticleZespri takes retail show on the road
Mobile kiwifruit merchandisers are set to hit key markets throughout the US, supported by in-store demonstrations and display units
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ArticleMarketing push for new kiwifruit
Gold varieties to be incorporated under existing label, while sweet green cultivar looks set to be sold under a new trademark