All Marketing articles – Page 373
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ArticleSun World licenses stonefruit companies
Three leading Californian groups can now grow and market varieties as well as use private trademarks
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ArticleUnited Fresh forms sustainability board
Advisory board draws leaders from across the produce supply chain to discuss the adoption of sustainability measures
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ArticleUnica signs Green Giant deal
Almerian group joins with Frutas ElDulze and Agromark in signing deal to market Green Giant-branded products
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ArticleExtremadura launches Vitaolé brand
Six leading companies from Spanish region form new marketing group and brand to boost fruit exports
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ArticleChile targets new market opportunities
Promotional strategy to focus increasingly on central and eastern Europe in an effort to keep Chile at top of its game
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ArticleFingerlimes scoop FLIA award
Limeburst Fingerlimes has landed the prestigious Fruit Logistica Innovation Award (FLIA), beating off stiff competition from nine other nominees.
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ArticleFingerlimes named FLIA winner
Limeburst Fingerlimes are voted as the winner of the Fruit Logistica Innovation Award 2011 in Berlin
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ArticleFreshfel launches produce info website
Enjoyfresh.eu is designed to provide consumers with a range of information on the positive impact of fruit and vegetables
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ArticleEnza lands German marketing award
Belgium-based Enza Continent has been recognised for its marketing and promotion of Jazz apples in Germany
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ArticleUK government slammed on organics
The Soil Association has released a new report critical of the UK government's lack of support for organics
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ArticleSainsbury’s sells heart-shaped cucumber
British supermarket operator introduces specially-shaped salad vegetable in time for Valentine’s Day
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EU consumption disappoints
Fresh produce consumption in the EU is on a worrying downward trend, according to new figures from Freshfel.
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All Day Long makes a difference
The Belgian promotional campaign, organised by VLAM, Flanders’ Agricultural Marketing Board, is showing signs of success
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ArticleTrials for new NZ early gold kiwifruit
First Fresh is set to trial a new early gold kiwifruit from New Zealand in Asia under a collaborative marketing arrangement with Zespri
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ArticleEarly gold kiwifruit looks for niche
First Fresh plans to find a niche to call home in Asia’s kiwifruit category with its new early gold variety
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ArticleChicago is new Salad Bar star
Donation from Chiquita and United Fresh fosters healthy eating habits for some 410,000 school children in Chicago
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ArticleHagé launches exotics unit
Hagé International has launched a new business unit focused on exotic produce and ready to eat fruit
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Nature's Pride officially unveils Eat Me
Company's new brand identity set to distinguish its range of ready-to-eat products more effectively and clearly
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The fresh, social network
With more and more fresh produce companies using social media to promote their goods and services, location-based services and QR codes could be about to change things even further
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ArticleDole Europe highlights sustainability
The fresh produce giant has launched a new information campaign to convince consumers of the sustainability of its practices