All Marketing articles – Page 385
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Article
Weis Markets launches produce campaign
The 'Local and Proud of it' project is aimed at highlighting the commitment to locally-grown fresh produce
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ArticleJapan target of Mexican avocado push
Mexico will undertake a widespread avocado promotional campaign in Japan later this year to boost consumer interest
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Article
NFU triumph at trade awards
The National Farmers’ Union (NFU) enjoyed a night of success at the prestigious CBI Trade Association Best Practice Awards last week.
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ArticleTop model poses with Albion
UK number-one glamour model Kelly Bell has been drafted in to promote Albion strawberries and mark their increased popularity with consumers, retailers and growers.
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ArticleThumbs down for produce research board
Responses to a survey sent out by PBH in the US have shown that there is some way to go before a fruit and vegetable promotion and research board is established
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ArticlePiedmont firm launches new berry brand
New marketing identity Delizie di bosco del Piemonte to be promoted in selected branches of Coop Italia throughout the summer
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ArticleSchool scoops Spanish prize
A primary school from Hampshire has won Foods from Spain’s national competition to design a collage on the theme of healthy eating with fresh fruit and vegetables.
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ArticleZespri continues marketing push
Blogging, dieting and competitions are at the heart of the kiwifruit marketer's North American promotional strategy this season
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ArticleTesco hosts watercress meets
Tesco is enhancing its watercress offer in the South by hosting Meet the Grower events featuring local producers, as its looks to boost promotion and sales of the product.
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ArticlePBH handed innovation award
The organisation has been recognised for its efforts to reduce and prevent obesity in the US
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ArticleNZ minister praises emissions study
David Carter has welcomed work done by the country's topfruit industry into calculating its carbon footprint
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ArticleIndustry vital in securing supplies
The Fresh Produce Consortium (FPC) has welcomed the DEFRA report into sustainable food security, stating that the industry will continue to provide a sustainable supply of fresh produce and play a leading role in securing food supplies in the UK.
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ArticleCapespan strengthens Namibian position
The group has established a new export operation in a country where it has seen recent table grape volume growth
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ArticleFoods from Spain winners announced
UK schools rewarded for artwork focused on healthy eating and fresh fruit and vegetables from Spain
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ArticleTesco banned from showing ads
Tesco’s advertising has been branded “misleading” after a string of questions and condemnation from the Advertising Standards Agency (ASA).
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ArticleSouth Africa toasts US campaign success
The promotion of South African summer citrus at last week’s US Youth Soccer Tournament was a big hit with players and organisers
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ArticleOnline tool helps prepare for event
Asia Fruit Logistica's Virtual Marketplace allows visitors to access key exhibitor information prior to the September event
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ArticlePipfruit NZ calls for joint marketing
Chairman Ian Palmer tells national radio station that a more concerted approach to apple exports is required in Europe
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ArticleEU approves agricultural promotions
The European Union is to contribute some €27.8m to 16 marketing programmes in 12 of its member states
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Article
Kent food webs project launched
An innovative new project is set to explore the benefits of local food to the community and economy around Faversham, Kent.