All Marketing articles – Page 387
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ArticleDole backs Fruity Friday
Dole Fresh UK is sponsoring Fruity Friday, a UK-wide campaign aimed at encouraging greater consumption of fresh produce
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ArticleCourt date set for T&G/Zespri hearing
Turners & Growers case against Zespri will be heard over a five-week period beginning on 1 November 2010, it has been announced
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Article
Mexico unveils spring campaign
A range of consumer radio, television and online marketing as well as in-store promotions, print advertisements and merchandising efforts are planned
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ArticleSurinver joins Murcia’s Proexport
Murcia-based cooperative becomes newest member of Spanish region’s export association, Proexport
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ArticleChipmunk promotion for Dole pineapples
A money-off coupon for 'Alvin and the Chipmunks – The Squeakquel' will appear on Dole's tropical gold pineapples in April
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Article
Crunch Pak displays apple products
Group participates in New York City food products showcase, displaying a wide range of items
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ArticleApple marketing budgets under threat
Annual survey measuring competitiveness of apple producing countries reveals investment in promotions may be suffering
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ArticleConserve Italia flies flag with new juice
Company hopes football fever in Italy will boost sales of new pineapple-starfruit drink in the run-up to this year's World Cup
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ArticleEuropean marketing standards appeal fails
Motion to reinstate ban on so-called 'wonky' produce defeated as MEPs concur on the protection of geographical indications
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ArticleFresh Express unveils salad origin tool
Group announces creation of 'Your Salad Story' site and 'Leaf Locator' tool, enabling consumers to track produce supply chain
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ArticleDutch marketeers up for industry award
Jeroen Rooders of Fruitmasters and Willem Treep of Willem en Drees among ten people nominated for Fresh Marketeer 2010
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ArticleJuly launch for ClemenGold campaign
UK promotional initiative aims to develop the market for the premium clementine variety and increase consumer awareness
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ArticleAzura launches competition
Franco-Moroccan tomato specialist Azura has announced the launch of a new contest for consumers
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ArticleUSDA to promote healthy school meals
US Agriculture Department to outline ways to reduce hunger and improve child health and nutrition via school nutrition events
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ArticleInventor of Italian Chiquita slogan dies
Famed copywriter Emanuele Pirella, responsible for some of Italy's most memorable advertising campaigns, passes away in Milan
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ArticleJazz impresses at Tavola
Recognition of Jazz has risen, according to Enzafruit, having recently displayed the apple at Tavola 2010 in Belgium
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ArticleM&S revamps marketing
Marks & Spencer has announced a raft of celebrity endorsements across its food and clothing sectors, dumping its flagship “This is not just…” strapline along the way.
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ArticleNew Zealand plans EU Braeburn project
New Zealand is hoping to turn its Braeburn returns around in Europe this season with a new cooperative marketing project
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ArticleMitchell does National Fruit Show double
The Robert Mitchell Partnership came out as double winners in this year’s National Fruit Show (NFS) long-term farm stored competition.
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ArticleRecord investment for US child nutrition
The Healthy, Hunger-Free Kids Act of 2010 will provide US$4.5bn in new funding over the next decade