All Marketing articles – Page 387
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ArticleNew tour date for Jaffa's Zest for Life
Jaffa’s Zest for Life tour makes its second stop at the Kew Gardens Summer Swing music festival in London on 6-10 July.
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ArticleEU school fruit scheme funding falls
Funding allocations set to fall in the UK, France, Germany, Spain and the Netherlands, but rise in Italy and Portugal
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ArticleAsaja slams Minute Maid campaign
Valencia-based Ava Asaja questions legality of Minute Maid health claims over new orange juice drink
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ArticleNZ Prime Minister backs Zespri model
John Key underlines government's support for the existing New Zealand kiwifruit export system on visit to Zespri headquarters
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ArticleFlandria unveils new campaign
Flandria has revealed its new promotional campaign, designed to make Belgian consumers actively seek out Flandria-branded fresh produce
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ArticleCalifornia berries promote tennis
California Giant Berry Farms will be supplying the strawberries for a new event to promote Wimbledon in New York
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ArticleChiquita Hellas supports sporting initiatives
Company’s Greek subsidiary hands out thousands of free bananas at sports events and social schemes
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ArticleChiquita makes healthy start to summer
Chiquita Hellas subsidiary holds summer parties in three Greek cities, encouraging consumers to include bananas in their diet
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ArticleDel Monte launches health campaign
Massive marketing initiative set to "jumpstart healthy lifestyle" with promotions across range of in-store, mobile and social media
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ArticleZespri takes retail show on the road
Mobile kiwifruit merchandisers are set to hit key markets throughout the US, supported by in-store demonstrations and display units
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ArticleMarketing push for new kiwifruit
Gold varieties to be incorporated under existing label, while sweet green cultivar looks set to be sold under a new trademark
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ArticleCatalan associations announce merger
Major Catalan fresh produce associations Catalonia Qualitat and Asofruit have announced merger after three years’ of talks
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ArticleBGA's new campaign targets men
The UK's men are the target of the Brassica Growers’ Association's new campaign highlighting broccoli's role in reducing prostate cancer risk
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ArticleUnited Fresh applauds US child health act
New child nutrition legislation in the US set to overhaul the quality of meals provided by schools and child care institutions
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ArticleFraîch'attitude looks to kids
Children from the Midi-Pyrénées region were treated to an educational day about fresh produce as part of France's Fraîch'attitude Week
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ArticleT&G marks kiwifruit anniversary
Company celebrates 51 years since Jack Turner first coined the word kiwifruit and looks forward to success with new varieties
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ArticleAndalusia to promote Mediterranean diet
In collaboration with Culinary Institute of America, Spanish region of Andalusia will stage campaign in US to promote Mediterranean diet
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ArticleEosta launches campaign in RSA
The Dutch company has unveiled a new campaign in South Africa, using the attention of the World Cup to help improve social conditions
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ArticleZespri dismisses T&G kiwifruit plans
As it prepares to decide on commercial future of four new varieties, Zespri says there's "nothing new" in T&G's global kiwifruit plans
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ArticleRetailers deny Agrexco boycott plan
Two of Italy's leading supermarket groups have distanced themselves from claims of a possible ban on all Agrexco Israeli products