All Marketing articles – Page 390
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ArticleNaturipe unveils new website
The berry producer-marketer has launched a new site to aid customers in collecting product and service information
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ArticleAsda declared cheapest in UK
Asda has declared itself the UK’s “biggest pound shop” after being named the nation’s cheapest supermarket for the 12th successive year.
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ArticlePink Lady revs up sales
Pink Lady apples, which hold a nine per cent share of the total UK apple market, is painting towns pink as it tours a branded Mini Clubman car up and down the UK.
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ArticleDole and Exofarm tie up with Disney
For the latest release by Disney Pixar, sponsors Dole France and Exofarm have launched a special competition offering various prizes
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ArticleInnovative Fresh joins FreshXPerts
Strategic partnership provides fresh fruit and vegetable industry with its first truly transatlantic consultancy
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ArticleMastronardi launches Kumato variety
The grower-marketer has added Kumato tomatoes to its Sunset gourmet greenhouse range in North America
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ArticleT&G steps up attack on Zespri
Managing director Jeff Wesley slams collaborative marketing system and accuses single-desk marketer of "killing innovation"
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ArticleFirst California cherries arrive in the UK
Overall volumes in the US state expected to come in slightly below last year's record 8.7m cartons
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ArticleT&G calls for kiwifruit export restructuring
Turners & Growers chairman Tony Gibbs has labelled Zespri's single-desk export status an "outdated monopoly"
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ArticleZespri dismisses T&G export criticism
The group said that Turners & Growers is free to export large volumes of kiwifruit as long as it benefits New Zealand growers
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ArticleUSDA plans tomato purchase
The organisation is looking to bump up the supply of produce to its federal nutrition assistance programmes
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ArticleAldi crowned best supermarket
Aldi was crowned the best supermarket in British shoppers by the consumer watchdog Which? this week.
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ArticleUK shoppers sample Andalusian products
Visitors to London’s Borough Market were given the chance to sample Andalusian melons and watermelons at a recent promotional event
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ArticleEnvy apple hits commercial market
Turners & Growers pipfruit subsidiary Enza will this month commercially release its Envy apple variety
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Article
Lessons in the marketing department
Online tools such as Twitter and YouTube could offer companies a low-cost way to spread information during the economic downturn
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ArticleZespri keeps the show on the road
Consumer marketing remains hugely important to the company in Europe, which is looking to boost sales of New Zealand kiwifruit this season
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ArticleChile to promote fruit in Russia
The Chilean fruit industry will this month coordinate a range of marketing activities in Moscow and St Petersburg as Russian demand continues to expand
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ArticleWhite House promotes apple consumption
The US apple sector has applauded President Obama’s endorsement of healthy eating
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ArticleBaines backs British berries
Seasonal Berries marked the start of home-grown supply with some advice from the face of this year’s promotional campaign, TV presenter Ed Baines.
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ArticleBlackcurrants in Purple Power push
The Blackcurrant Foundation has teamed up with the National Schools Partnership (NSP) to take its Purple Power campaign into primary schools.