All Marketing articles – Page 390
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ArticleSpend more, says Dutch marketeer
Holland's marketing budget only 0.17 per cent of industry turnover, compared with as much as 4 per cent in other food sectors
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ArticleReinhold Messner keeps KIKU climbing
Leading mountaineer features in KIKU-sponsored event as marketer scales new heights in terms of its global volumes
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ArticleChilean avos score with youth soccer
The Chilean Avocado Importers Association reached out to more than 13,000 youth soccer fans in California at a recent Chivas USA game
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ArticleIntercitrus launches ‘Vitamin C’ campaign
Citrus marketing organisation unveils new publicity drive across Spain, aimed at highlighting link between citrus and health
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ArticleCameo blasts competition on taste test
Cameo apples are set to come onto the market in volume this week, following the identification of the variety as the tastiest apple at a press tasting session with Professor Tim Jacob of Cardiff University last week.
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ArticleWS Bentley lands Yorkshire gong
WS Bentley Growers’ Sprouting Peas won best Fresh Produce Product at the fifth annual deliciouslyorkshire Awards, announced at the ceremony at Rudding Park, Harrogate on Monday.
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ArticlePersimon makes UK promo push
Persimon growers in Spain’s Valencia region are targeting the UK marketplace in particular this season, despite a reduced volume crop due to inclement weather.
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Article
Let's Grow wins plaudits for Morrisons
Morrisons is celebrating the victory of its Let's Grow initiative, which won the Grand Prix at the Institute of Practitioners in Advertising effectiveness awards.
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ArticleChiquita expands television promotion
The group is adding to its banana-focused TV campaign and is now running it in over 40 markets across the US
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ArticleFairtrade products register best ever month
TransFair has recorded a major success in the US, as Fairtrade goods continue to demonstrate impressive growth rates both in the US and worldwide
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ArticleUnited Fresh launches kids campaign
The association is keen to expand the list of US produce industry leaders already supporting the Children’s Fruit and Vegetable Act of 2009
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ArticleImagination Farms expands sourcing
The addition of apple supplier FirstFruits will allow Imagination Farms to expand its Disney Garden program and further efforts to boost consumption
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ArticleEcohal Granada leaves Hortyfruta
Association leaves interprofessional organisation amid counter-accusations from both sides over the true reasons for its departure
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ArticleCrunch week for 2010 citrus promotions
South African soft citrus and grapefruit growers are engaged in a referendum to assess financial support for international promotions in 2010
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ArticlePerfection Fresh wins mandarin rights
The marketing group has secured the rights to commercialise the first Australian-bred seedless mandarins
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ArticleHealthy eating campaign under fire
The EU's recently launched healthy eating initiative has come in for some strong criticism from Freshfel Europe and the FPC, which feel it lacks focus
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ArticleSix L's signs Meyer Tomato deal
Exclusive sales and marketing agreement gives Six L's expanded sales volume and greater growing and shipping locations
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ArticleSeald Sweet receives Spanish clementines
Seald Sweet, the co-packer for Imagination Farms, has received its first batch of Spanish clementines from grower Jorge-Garcia Ballester
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ArticleAgrexco organic pepper offering begins
The Israel-based group's organic pepper export campaign begins this month, running through until May/June 2010
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ArticleUnica launches new brand across Europe
Event also marks the first time that Andalusian brand Lola will be used commercially in major European markets